{"id":21072,"date":"2026-04-30T21:40:30","date_gmt":"2026-04-30T21:40:30","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=21072"},"modified":"2026-04-30T21:40:37","modified_gmt":"2026-04-30T21:40:37","slug":"shopping-cidade-sao-paulo-11-anos-rebranding-2026","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/04\/30\/shopping-cidade-sao-paulo-11-anos-rebranding-2026\/","title":{"rendered":"Shopping Cidade SP celebra 11 anos com ativa\u00e7\u00e3o interativa e lan\u00e7amento de nova fase da marca"},"content":{"rendered":"<p><em>A\u00e7\u00e3o &#8220;11 anos pulsando no ritmo do 011&#8221; acontece no cora\u00e7\u00e3o da Avenida Paulista com uma escadaria cenogr\u00e1fica integrada a escorregador, criando um ambiente l\u00fadico e instagram\u00e1vel para estimular a intera\u00e7\u00e3o<\/em><\/p>\n\n\n\n<p>O shopping Cidade S\u00e3o Paulo celebra 11 anos de opera\u00e7\u00e3o com uma ativa\u00e7\u00e3o especial que une experi\u00eancia, mem\u00f3ria afetiva e o lan\u00e7amento do novo momento da marca. A a\u00e7\u00e3o acontece at\u00e9 o dia 3 de maio, na \u00e1rea externa do empreendimento, localizado no cora\u00e7\u00e3o da Avenida Paulista.<\/p>\n\n\n\n<p>O conceito da campanha \u2014 &#8220;11 anos pulsando no ritmo do 011&#8221; \u2014 traduz essa rela\u00e7\u00e3o direta com a energia urbana, a diversidade e a constante transforma\u00e7\u00e3o que caracterizam a regi\u00e3o.<\/p>\n\n\n\n<p>A iniciativa tamb\u00e9m marca oficialmente o rebranding do shopping e convida o p\u00fablico a participar de uma experi\u00eancia interativa e visualmente marcante. No espa\u00e7o, foi instalada uma escadaria cenogr\u00e1fica integrada a um escorregador, criando um ambiente l\u00fadico e instagram\u00e1vel, pensado para estimular a intera\u00e7\u00e3o espont\u00e2nea dos visitantes.<\/p>\n\n\n\n<p>Para participar, o cliente deve resgatar um cupom no aplicativo do shopping. Com ele, pode acessar a ativa\u00e7\u00e3o, registrar fotos no espa\u00e7o e no escorregador e vivenciar o momento proposto pela a\u00e7\u00e3o. Como lembran\u00e7a, os participantes recebem a foto revelada gratuitamente. A retirada das imagens ser\u00e1 realizada no segundo piso, no corredor da loja iPlace.<\/p>\n\n\n\n<p>&#8220;Mais do que uma a\u00e7\u00e3o comemorativa, a ativa\u00e7\u00e3o simboliza a nova fase da marca e refor\u00e7a a proposta do shopping de se manter conectado ao ritmo da cidade e ao comportamento do p\u00fablico que circula diariamente pela Paulista&#8221;, explica J\u00e9ssica Zanela, gerente de marketing do Cidade SP.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>A\u00e7\u00e3o &#8220;11 anos pulsando no ritmo do 011&#8221; acontece no cora\u00e7\u00e3o da Avenida Paulista com uma escadaria cenogr\u00e1fica integrada a escorregador, criando um ambiente l\u00fadico e instagram\u00e1vel para estimular a intera\u00e7\u00e3o O shopping Cidade S\u00e3o Paulo celebra 11 anos de opera\u00e7\u00e3o com uma ativa\u00e7\u00e3o especial que une experi\u00eancia, mem\u00f3ria afetiva e o lan\u00e7amento do novo<\/p>","protected":false},"author":2,"featured_media":21075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,315],"tags":[],"class_list":{"0":"post-21072","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eai-bora-nessa","8":"category-noticias-corporativas-dino"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shopping Cidade S\u00e3o Paulo 11 Anos 2026: Rebranding e Ativa\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"O Shopping Cidade S\u00e3o Paulo celebra 11 anos em 2026 com ativa\u00e7\u00e3o interativa na Paulista e novo posicionamento de marca. 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