{"id":19897,"date":"2026-04-22T00:00:00","date_gmt":"2026-04-22T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/04\/22\/326800-moda-projeta-r-63-bi-em-vendas-no-outono-inverno-2026\/"},"modified":"2026-04-22T00:00:00","modified_gmt":"2026-04-22T00:00:00","slug":"326800-moda-projeta-r-63-bi-em-vendas-no-outono-inverno-2026","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/04\/22\/326800-moda-projeta-r-63-bi-em-vendas-no-outono-inverno-2026\/","title":{"rendered":"Moda projeta R$ 63 bi em vendas no outono\/inverno 2026"},"content":{"rendered":"

O varejo brasileiro de vestu\u00e1rio deve movimentar cerca de 1,85 bilh\u00e3o de pe\u00e7as durante a temporada de outono e inverno de 2026, entre maio e agosto, segundo estimativas do IEMI – Intelig\u00eancia de Mercado<\/strong><\/a>. O volume representa uma alta discreta de 0,65% em rela\u00e7\u00e3o ao mesmo per\u00edodo de 2025, quando foram comercializadas aproximadamente 1,84 bilh\u00e3o de pe\u00e7as.<\/p>\n

Em termos de faturamento, a expectativa \u00e9 de crescimento mais expressivo. As vendas devem alcan\u00e7ar R$ 63,34 bilh\u00f5es, avan\u00e7o de 4,2% sobre os R$ 60,79 bilh\u00f5es registrados na temporada anterior. Os n\u00fameros indicam um cen\u00e1rio de recupera\u00e7\u00e3o gradual do consumo, ainda marcado por cautela tanto do varejo quanto dos consumidores.<\/p>\n

Para o economista Marcelo Prado, diretor do IEMI – Intelig\u00eancia de Mercado<\/strong>, o desempenho projetado reflete um mercado que segue operando com aten\u00e7\u00e3o redobrada \u00e0s oscila\u00e7\u00f5es do consumo e aos custos da cadeia produtiva. "H\u00e1 expectativa de crescimento em valor, mas o avan\u00e7o em volume ainda \u00e9 moderado, o que mostra que o mercado segue em recupera\u00e7\u00e3o gradual e com forte competi\u00e7\u00e3o", afirma.<\/p>\n

Do lado das empresas, o planejamento para a temporada come\u00e7ou ainda no ano passado, com ajustes nas cole\u00e7\u00f5es e nos n\u00edveis de estoque. A estrat\u00e9gia tem sido apostar em pe\u00e7as vers\u00e1teis, capazes de atender a diferentes varia\u00e7\u00f5es de temperatura ao longo da esta\u00e7\u00e3o.<\/p>\n

Segundo Edmundo Lima, diretor-executivo da<\/strong> Associa\u00e7\u00e3o Brasileira do Varejo T\u00eaxtil (ABVTEX)<\/strong><\/a>, entidade que representa mais de 100 marcas de moda, as varejistas v\u00eam priorizando cole\u00e7\u00f5es de meia-esta\u00e7\u00e3o e itens que permitam maior flexibilidade nas vendas. "As empresas est\u00e3o trabalhando com mais cautela na forma\u00e7\u00e3o de estoques devido \u00e0 variabilidade do clima em v\u00e1rias regi\u00f5es do pa\u00eds. Por isso, a aposta tem sido em pe\u00e7as vers\u00e1teis, como tric\u00f4s leves, jaquetas, moletons e sobreposi\u00e7\u00f5es, que funcionam bem tanto em dias mais amenos quanto em per\u00edodos de frio mais intenso", explica.<\/p>\n

"Mesmo com esses desafios, o varejo tem buscado manter pre\u00e7os competitivos e estimular as vendas ao longo da temporada, com negocia\u00e7\u00f5es equilibradas ao longo da cadeia produtiva", acrescenta.<\/p>\n

Os especialistas do setor Edmundo Lima, da ABVTEX, e Marcelo Prado, do IEMI, apontam que o desempenho da temporada de inverno costuma ter peso relevante para o varejo de moda no Brasil, por conta do ticket m\u00e9dio mais alto, especialmente para categorias como malharia, casacos e pe\u00e7as de sobreposi\u00e7\u00e3o. O comportamento do clima e o ritmo do consumo nos primeiros meses da esta\u00e7\u00e3o ser\u00e3o fatores decisivos para confirmar as proje\u00e7\u00f5es de crescimento em 2026.<\/p>\n

\"\"<\/p>","protected":false},"excerpt":{"rendered":"

Estimativas do IEMI – Intelig\u00eancia de Mercado indicam crescimento do faturamento entre maio e agosto e aumento no n\u00famero de pe\u00e7as comercializadas<\/p>","protected":false},"author":3,"featured_media":19898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315],"tags":[336,245,324,370],"class_list":{"0":"post-19897","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias-corporativas-dino","8":"tag-atacado-e-varejo","9":"tag-moda","10":"tag-negocios","11":"tag-sustentabilidade"},"yoast_head":"\nModa projeta R$ 63 bi em vendas no outono\/inverno 2026 - Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/angelboss.com.br\/en\/2026\/04\/22\/326800-moda-projeta-r-63-bi-em-vendas-no-outono-inverno-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moda projeta R$ 63 bi em vendas no outono\/inverno 2026 - 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