{"id":18579,"date":"2026-04-09T19:45:50","date_gmt":"2026-04-09T19:45:50","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=18579"},"modified":"2026-04-10T17:49:52","modified_gmt":"2026-04-10T17:49:52","slug":"i-am-not-aman-o-manifesto-do-estilo-de-vida-global-no-matarazzo","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/04\/09\/i-am-not-aman-o-manifesto-do-estilo-de-vida-global-no-matarazzo\/","title":{"rendered":"I Am Not Aman: O Manifesto do Estilo de Vida Global no Mata Lab do Complexo Matarazzo"},"content":{"rendered":"

Inspirada no nomadismo de Aman e nascida sob a vis\u00e3o de sustentabilidade com total sinergia ao Complexo Matarazzo, a marca I Am Not Aman funde a sobriedade europeia com a cor vibrante da alma sul-americana.<\/strong><\/p>\n\n\n\n

A marca I Am Not Aman<\/strong> no Complexo Matarazzo<\/strong> redefine as regras do retail<\/em> e da hospitalidade contempor\u00e2nea. Mais do que uma marca de moda, ela \u00e9 o reflexo de um estilo de vida cinematogr\u00e1fico, onde a \u201carte de viajar\u201d encontra a profundidade das viv\u00eancias de todos os continentes. Concebida em reuni\u00f5es \u00edntimas nos hot\u00e9is Rosewood e Soho House \u2014 resid\u00eancias tempor\u00e1rias de seu protagonista em S\u00e3o Paulo \u2014, a marca materializa a vis\u00e3o de Aman: um jovem que, de forma org\u00e2nica e sem as amarras tradicionais do design, aprova cole\u00e7\u00f5es que traduzem sua pr\u00f3pria jornada pelo mundo.<\/p>\n\n\n

\n
\"\"
Modelo: Zerlote
Imagem: Carlos Cab\u00e9ra<\/figcaption><\/figure>\n<\/div>\n\n\n

Concebida entre escalas, a I Am Not Aman<\/strong> no Mata Lab<\/strong> une o minimalismo asi\u00e1tico \u00e0 sofistica\u00e7\u00e3o e alegria brasileira, criando um di\u00e1logo constante entre o passado de viv\u00eancias e o futuro de inova\u00e7\u00e3o.<\/p>\n\n\n\n

O Epicentro do Novo Retail: Mata Lab e Hospitalidade<\/h2>\n\n\n\n

A presen\u00e7a da marca no Complexo Matarazzo<\/strong> n\u00e3o \u00e9 por acaso. O empreendimento, que \u00e9 um marco global de sustentabilidade e arte, oferece o ecossistema perfeito para uma marca que valoriza a express\u00e3o corporal e o trato refinado com as emo\u00e7\u00f5es. \u00c9 nesse cen\u00e1rio que a I Am Not Aman se estabelece, aproveitando a vis\u00e3o de vanguarda do Matarazzo para apresentar um vestu\u00e1rio que \u00e9, antes de tudo, uma extens\u00e3o da experi\u00eancia humana e do movimento pelo globo.<\/p>\n\n\n\n

\"\"
Modelo: Zerlote
Imagem: Carlos Cab\u00e9ra<\/figcaption><\/figure>\n\n\n\n

A Arte de Ser Obra e Artista<\/h2>\n\n\n\n

Encontrar as pe\u00e7as da I Am Not Aman<\/strong> no Complexo Matarazzo na mais nova multimarcas brasileira, a Mata Lab<\/strong>, \u00e9 um movimento natural de quem vive o luxo silencioso. \u00c9 um convite para habitar um mundo onde as escolhas definem a liberdade e onde a moda \u00e9 apenas a moldura de uma vida bem vivida. Como em um filme em preto e branco, a eleg\u00e2ncia est\u00e1 na sobriedade e na precis\u00e3o dos detalhes. Para o novo consumidor, vestir a marca \u00e9 vestir um repert\u00f3rio cultural que percorre montanhas e capitais, unindo espiritualidade e esporte em uma \u00fanica narrativa.<\/p>\n\n\n\n

\"\"
Modelo: Zerlote
Imagem: Carlos Cab\u00e9ra<\/figcaption><\/figure>\n\n\n\n

https:\/\/iamnotaman.com<\/a>\/https:\/\/festivalcasamoda.com.br\/<\/a><\/p>\n\n\n\n

Mais sobre Aman a partir do festival CasaModa: https:\/\/www.instagram.com\/reel<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Inspirada no nomadismo de Aman e nascida sob a vis\u00e3o de sustentabilidade com total sinergia ao Complexo Matarazzo, a marca I Am Not Aman funde a sobriedade europeia com a cor vibrante da alma sul-americana. A marca I Am Not Aman no Complexo Matarazzo redefine as regras do retail e da hospitalidade contempor\u00e2nea. Mais do<\/p>","protected":false},"author":2,"featured_media":18596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151,609,273],"tags":[3199,3198,3200],"class_list":{"0":"post-18579","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-man","8":"category-moda","9":"category-viagens","10":"tag-complexo-matarazzo","11":"tag-i-am-not-aman","12":"tag-moda-contemporanea"},"yoast_head":"\nI Am Not Aman: O Manifesto do Estilo de Vida Global no Mata Lab do Complexo Matarazzo<\/title>\n<meta name=\"description\" content=\"Descubra a I Am Not Aman, marca nascida no Complexo Matarazzo. 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