{"id":18525,"date":"2026-04-09T18:42:01","date_gmt":"2026-04-09T18:42:01","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=18525"},"modified":"2026-04-09T18:42:02","modified_gmt":"2026-04-09T18:42:02","slug":"aperol-coachella-2026-day-club-be-the-moment-festival-lifestyle","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/04\/09\/aperol-coachella-2026-day-club-be-the-moment-festival-lifestyle\/","title":{"rendered":"Aperol\u00a0retorna\u00a0ao\u00a0Coachella\u00a02026\u00a0com\u00a0a\u00a0in\u00e9dita experi\u00eancia\u00a0Aperol\u00a0Day\u00a0Club"},"content":{"rendered":"

Aperol\u00ae<\/strong>, o ic\u00f4nico aperitivo italiano sin\u00f4nimo de celebra\u00e7\u00e3o e happy hour, retorna ao Coachella Valley Music and Arts Festival <\/strong>pelo quarto ano consecutivo. Como parceira oficial do evento, a marca apresenta uma experi\u00eancia in\u00e9dita no festival \u2014 o Aperol Day Club <\/strong>\u2014, que re\u00fane uma s\u00e9rie de ativa\u00e7\u00f5es imersivas e multissensoriais criadas para traduzir a ess\u00eancia do Aperol Spritz e convidar o p\u00fablico a viver intensamente cada momento ao longo de dois fins de semana consecutivos. O evento acontece nos dias 10, 11 e 12 de abril, e segue na semana seguinte, entre os dias 17, 18 e 19.<\/p>\n\n\n\n

Localizado no cora\u00e7\u00e3o do festival, o Aperol Day Club surge como uma escapada imersiva inspirada na vibra\u00e7\u00e3o do drink n\u00famero 1 da It\u00e1lia. Tons alaranjados, instala\u00e7\u00f5es de luz radiante, notas c\u00edtricas e uma composi\u00e7\u00e3o de texturas se combinam para traduzir a cor, a efervesc\u00eancia e a energia inconfund\u00edvel do Aperol Spritz \u2014 criando um cen\u00e1rio din\u00e2mico, pensado para acompanhar o ritmo e a intensidade do Coachella. A marca tamb\u00e9m preparou uma s\u00e9rie de a\u00e7\u00f5es com creators brasileiros, desenhadas pela DPZ, e levar\u00e1 um f\u00e3 e um acompanhante ao festival.<\/p>\n\n\n\n

O Day Club ganha vida a partir do conceito \u201cBe the Moment\u201d<\/strong>, plataforma global da Aperol que celebra a alegria espont\u00e2nea, a conex\u00e3o e a criatividade nos espa\u00e7os onde a cultura acontece. No Coachella 2026, essa energia se traduz em experi\u00eancias imersivas, ativa\u00e7\u00f5es surpresa e cen\u00e1rios altamente fotog\u00eanicos. De sets ao vivo com DJs a pontos interativos de estilo, o p\u00fablico \u00e9 convidado a mergulhar no presente, revisitar o espa\u00e7o ao longo do fim de semana e descobrir novas camadas dessa experi\u00eancia, sempre guiado pelo esp\u00edrito leve e vibrante do Aperol Spritz.<\/p>\n\n\n\n

Entre shows ic\u00f4nicos e encontros com amigos, tudo gira em torno do aqui e agora. Neste ano, a Aperol eleva ainda mais essa proposta com a edi\u00e7\u00e3o mais din\u00e2mica do Day Club at\u00e9 o momento, oferecendo ao p\u00fablico um fim de semana em que cada instante se transforma, de fato, no momento a ser celebrado.<\/p>\n\n\n\n

No Aperol Day Club, os convidados poder\u00e3o curtir sets ao vivo de DJs, personalizar o visual do festival com experi\u00eancias como aplica\u00e7\u00e3o de gemas nos dentes, pulseiras permanentes e esta\u00e7\u00f5es de beleza, al\u00e9m de descobrir pop-ups surpresa ao longo do dia. De sobremesas geladas inspiradas no Aperol a instala\u00e7\u00f5es visuais e cen\u00e1rios interativos, o espa\u00e7o ativa todos os sentidos a cada passo. Cada detalhe foi pensado para estimular conex\u00e3o, celebra\u00e7\u00e3o e momentos compartilh\u00e1veis, consolidando o Day Club como o destino ideal para quem deseja mergulhar no universo do Aperol Spritz e viver, de fato, o conceito Be the Moment<\/em>.<\/p>\n\n\n\n

“Para n\u00f3s, Be the Moment significa celebrar as pequenas pausas de alegria que aproximam as pessoas”, disse Vinicius L\u00f6w, diretor de Marketing da Campari Group. “\u00c9 um convite para desacelerar e saborear o que est\u00e1 acontecendo bem diante de voc\u00ea \u2014 a m\u00fasica, a energia, as pessoas ao seu redor. O Aperol Day Club foi criado para despertar esses momentos inesquec\u00edveis ao longo do fim de semana \u2014 de experi\u00eancias imersivas a apari\u00e7\u00f5es surpresa \u2014 todos em torno da alegria de compartilhar um Aperol Spritz.”<\/p>\n\n\n\n

Expandindo sua j\u00e1 consolidada plataforma de merchandising, a Aperol estreia, pela primeira vez nos Estados Unidos, uma cole\u00e7\u00e3o exclusiva inspirada no universo do festival. Com pe\u00e7as de edi\u00e7\u00e3o limitada, a linha traduz o esp\u00edrito leve, l\u00fadico e ensolarado dos festivais, incorporando o laranja vibrante que \u00e9 marca registrada da Aperol. Entre os itens, o p\u00fablico encontrar\u00e1 camisetas, pingentes para celular, bandanas, patches, leques e bon\u00e9s \u2014 perfeitos para compor o look no Coachella, presentear ou levar consigo um peda\u00e7o dessa experi\u00eancia. A Cole\u00e7\u00e3o Festival Aperol 2026<\/strong> j\u00e1 est\u00e1 dispon\u00edvel no site<\/a> para pr\u00e9-venda, com pre\u00e7os entre US$10 e US$30.<\/p>\n\n\n\n

Os participantes com 21 anos ou mais podem visitar o Aperol Day Club no local para vivenciar o Be the Moment em primeira m\u00e3o e apreciar um Aperol Spritz no centro da celebra\u00e7\u00e3o.<\/p>\n\n\n\n

A Aperol incentiva os participantes do festival a curtir os festivais \u2014 especialmente o Coachella \u2014 sempre com muita responsabilidade.<\/p>\n\n\n\n

O ritual de preparo do Aperol Spritz \u00e9, por si s\u00f3, uma celebra\u00e7\u00e3o. Para o “perfect serve”, utilize uma ta\u00e7a de vinho de bojo largo com muito gelo, combinando partes iguais de espumante e Aperol, um splash de \u00e1gua com g\u00e1s e, para finalizar, uma rodela de laranja-bahia.<\/p>\n\n\n\n

Para ficar por dentro de todas as experi\u00eancias da Aperol no Coachella, siga @aperolspritzbrasil <\/a> nas redes sociais.<\/p>","protected":false},"excerpt":{"rendered":"

Aperol\u00ae, o ic\u00f4nico aperitivo italiano sin\u00f4nimo de celebra\u00e7\u00e3o e happy hour, retorna ao Coachella Valley Music and Arts Festival pelo quarto ano consecutivo. Como parceira oficial do evento, a marca apresenta uma experi\u00eancia in\u00e9dita no festival \u2014 o Aperol Day Club \u2014, que re\u00fane uma s\u00e9rie de ativa\u00e7\u00f5es imersivas e multissensoriais criadas para traduzir a ess\u00eancia do Aperol Spritz e convidar o p\u00fablico a viver intensamente cada momento ao longo de dois fins de semana consecutivos. O evento acontece nos dias 10,<\/p>","protected":false},"author":2,"featured_media":18527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[166,315],"tags":[3181,3180,3182],"class_list":{"0":"post-18525","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-musica","8":"category-noticias-corporativas-dino","9":"tag-coachella-2026","10":"tag-experiencia-be-the-moment","11":"tag-ritual-aperol-spritz"},"yoast_head":"\nAperol Coachella 2026 Day Club: Experi\u00eancia Imersiva no Deserto<\/title>\n<meta name=\"description\" content=\"Aperol estreia o Day Club no Coachella 2026 com ativa\u00e7\u00f5es multissensoriais, merchandising exclusivo e o ritual Aperol Spritz. 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