{"id":18036,"date":"2026-04-02T00:00:00","date_gmt":"2026-04-02T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/04\/02\/329657-knewin-realiza-masterclass-gratuita-sobre-gestao-de-publicos\/"},"modified":"2026-04-02T00:00:00","modified_gmt":"2026-04-02T00:00:00","slug":"329657-knewin-realiza-masterclass-gratuita-sobre-gestao-de-publicos","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/04\/02\/329657-knewin-realiza-masterclass-gratuita-sobre-gestao-de-publicos\/","title":{"rendered":"Knewin realiza masterclass gratuita sobre Gest\u00e3o de P\u00fablicos"},"content":{"rendered":"<p>A Knewin realiza, no pr&oacute;ximo dia 07 de abril, &agrave;s 14h, uma masterclass online sobre gest&atilde;o de p&uacute;blicos e riscos reputacionais, reunindo especialistas e lideran&ccedil;as de mercado para discutir como empresas podem antecipar crises e fortalecer sua reputa&ccedil;&atilde;o em um cen&aacute;rio cada vez mais complexo.<\/p>\n<p>Com o tema <a rel=\"follow\" target=\"_blank\" href=\"https:\/\/www.knewin.com\/webinar\/riscos-reputacionais-gestao-stakeholders\/\"> <strong>&ldquo;Gest&atilde;o de P&uacute;blicos: como antecipar riscos e fortalecer a reputa&ccedil;&atilde;o da sua marca&rdquo;<\/strong><\/a>, o encontro prop&otilde;e uma abordagem educacional e aplicada, conectando teoria, vis&atilde;o executiva e experi&ecirc;ncia pr&aacute;tica.<\/p>\n<p>O evento contar&aacute; com a participa&ccedil;&atilde;o de Luiz Gaulia, consultor especialista em comunica&ccedil;&atilde;o, ESG, imagem e reputa&ccedil;&atilde;o; Lucas dos Santos, CEO da Knewin; e Fernando Gambaro, gerente de comunica&ccedil;&atilde;o da Serasa.<\/p>\n<p>A proposta da masterclass &eacute; explorar como a gest&atilde;o estrat&eacute;gica de p&uacute;blicos,&nbsp; internos e externos, est&aacute; diretamente relacionada &agrave; preven&ccedil;&atilde;o de riscos reputacionais, indo al&eacute;m de uma atua&ccedil;&atilde;o reativa e refor&ccedil;ando a import&acirc;ncia da leitura de cen&aacute;rios e da tomada de decis&atilde;o baseada em dados e percep&ccedil;&otilde;es.<\/p>\n<p>Al&eacute;m da dimens&atilde;o reputacional, o impacto tamb&eacute;m &eacute; direto nos resultados de neg&oacute;cio. Um estudo da Gartner indica que clientes fortemente comprometidos com uma marca s&atilde;o at&eacute; 4 vezes mais propensos a pagar um pre&ccedil;o premium, enquanto profissionais engajados podem estar at&eacute; 13 vezes mais dispostos a mudar de emprego por organiza&ccedil;&otilde;es com as quais se identificam, evidenciando o peso da gest&atilde;o de p&uacute;blicos na competitividade das empresas.<\/p>\n<p>&quot;A maioria dos riscos reputacionais n&atilde;o surge de forma repentina. Eles s&atilde;o constru&iacute;dos ao longo do tempo, a partir de sinais e rela&ccedil;&otilde;es que nem sempre s&atilde;o devidamente interpretados pelas organiza&ccedil;&otilde;es. Por isso, a capacidade de entender os p&uacute;blicos e antecipar movimentos se torna cada vez mais estrat&eacute;gica&rdquo;, afirma Lucas dos Santos, CEO da Knewin.<\/p>\n<p>Ao longo do encontro, ser&atilde;o abordados temas como identifica&ccedil;&atilde;o de stakeholders estrat&eacute;gicos, leitura de sinais de risco, desafios da gest&atilde;o de m&uacute;ltiplos p&uacute;blicos e o papel da tecnologia na an&aacute;lise de percep&ccedil;&otilde;es e apoio &agrave; decis&atilde;o.<\/p>\n<p>A programa&ccedil;&atilde;o tamb&eacute;m inclui a apresenta&ccedil;&atilde;o de um caso pr&aacute;tico da Serasa, trazendo a experi&ecirc;ncia da empresa na gest&atilde;o de p&uacute;blicos e os aprendizados obtidos ao longo do processo.<\/p>\n<p>O evento &eacute; gratuito, com transmiss&atilde;o online e emiss&atilde;o de certificado de participa&ccedil;&atilde;o.<\/p>\n<p><strong>Servi&ccedil;o<\/strong><strong><br \/><\/strong>Masterclass | Gest&atilde;o de P&uacute;blicos: como antecipar riscos e fortalecer a reputa&ccedil;&atilde;o da sua marca<br \/>Data: 07 de abril de 2026<br \/>Hor&aacute;rio: 14h<br \/>Formato: Online<br \/>Inscri&ccedil;&otilde;es: gratuitas no site <a rel=\"follow\" target=\"_blank\" href=\"https:\/\/www.knewin.com\/webinar\/riscos-reputacionais-gestao-stakeholders\/\">https:\/\/www.knewin.com\/webinar\/riscos-reputacionais-gestao-stakeholders\/<\/a><\/p>\n<p><strong>Sobre a Knewin<\/strong><\/p>\n<p>Fundada em 2011, a Knewin &eacute; uma empresa de tecnologia e conta com um ecossistema completo para gest&atilde;o de reputa&ccedil;&atilde;o empresarial, com solu&ccedil;&otilde;es para monitoramento de m&iacute;dia, gest&atilde;o de reputa&ccedil;&atilde;o, benchmarking competitivo, tend&ecirc;ncias do setor, gest&atilde;o de crise, PR estrat&eacute;gico e divulga&ccedil;&atilde;o de not&iacute;cias. Com a maior cobertura de conte&uacute;do jornal&iacute;stico da Am&eacute;rica Latina, a empresa avan&ccedil;a agora para uma nova era com o Knewin AI, ampliando o uso de intelig&ecirc;ncia artificial para apoiar decis&otilde;es estrat&eacute;gicas com mais precis&atilde;o, contexto e maior velocidade.<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/329657?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Evento online debate como identificar sinais de alerta e estruturar decis\u00f5es preventivas na gest\u00e3o de p\u00fablicos.<\/p>","protected":false},"author":3,"featured_media":18037,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315],"tags":[350,341,343,324,323],"class_list":{"0":"post-18036","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias-corporativas-dino","8":"tag-comunicacao","9":"tag-economia","10":"tag-marketing","11":"tag-negocios","12":"tag-tecnologia"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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