{"id":17354,"date":"2026-03-30T18:07:08","date_gmt":"2026-03-30T18:07:08","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=17354"},"modified":"2026-03-30T18:07:11","modified_gmt":"2026-03-30T18:07:11","slug":"lowy-new-balance-race-series-2026-corrida-proteina","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/03\/30\/lowy-new-balance-race-series-2026-corrida-proteina\/","title":{"rendered":"LOWY se conecta ao universo da corrida e apoia circuito New Balance Race Serie"},"content":{"rendered":"<p><em>Parceria inclui ativa\u00e7\u00f5es, degusta\u00e7\u00e3o de produtos e presen\u00e7a da marca em tr\u00eas provas<\/em><\/p>\n\n\n\n<p>A corrida de rua vive um momento de forte expans\u00e3o no Brasil, impulsionada pelo interesse crescente em sa\u00fade e bem-estar. Em 2025, o n\u00famero de provas oficiais realizadas no pa\u00eds saltou de 2.827 para 5.241 eventos, um crescimento de 85%, segundo&nbsp;<a href=\"https:\/\/abraceo.com.br\/4o-summit-abraceo-cbat-corridas-de-rua-cresceram-85-em-2025-no-brasil\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>levantamento da Associa\u00e7\u00e3o Brasileira de Organizadores de Corridas de Rua e Esportes Outdoor (Abraceo)<\/u><\/a>. Acompanhando esta tend\u00eancia, a LOWY, linha de doces proteicos da Cory Alimentos, ser\u00e1 uma das apoiadoras do circuito New Balance Race Series nas etapas de S\u00e3o Paulo, Porto Alegre e Rio de Janeiro. A iniciativa aproxima a empresa do universo do esporte e de h\u00e1bitos de vida saud\u00e1veis, al\u00e9m de levar seus produtos a um p\u00fablico conectado a uma rotina ativa e alimenta\u00e7\u00e3o equilibrada.<\/p>\n\n\n\n<p>A primeira prova ser\u00e1 realizada no dia 29 de mar\u00e7o, na capital paulista, reunindo cerca de 10 mil corredores. A largada ser\u00e1 na hist\u00f3rica Pra\u00e7a Charles Miller, no Pacaembu, com percursos de 7,5 km e 15km.<\/p>\n\n\n\n<p>Para Felipe Nascimento, diretor executivo da Cory Alimentos, a parceria integra LOWY a um ambiente alinhado ao seu prop\u00f3sito. &#8220;A associa\u00e7\u00e3o com um circuito reconhecido no universo da corrida nos permite conectar a marca ainda mais a um p\u00fablico que valoriza bem-estar&#8221;, afirma.<\/p>\n\n\n\n<p><strong>Ativa\u00e7\u00f5es para os atletas<\/strong><\/p>\n\n\n\n<p>Na arena do evento em S\u00e3o Paulo, a LOWY contar\u00e1 com presen\u00e7a de marca, com logo e backdrop pr\u00f3prios. A corrida tamb\u00e9m ter\u00e1 ativa\u00e7\u00e3o voltada ao p\u00fablico, com degusta\u00e7\u00e3o de produtos e intera\u00e7\u00e3o com os participantes. Entre as experi\u00eancias previstas est\u00e3o uma roleta de brindes e um p\u00f3dio interativo, onde os corredores poder\u00e3o registrar suas conquistas e compartilhar nas redes sociais.<\/p>\n\n\n\n<p>A marca ainda estar\u00e1 no kit dos participantes, ampliando o contato com os atletas. J\u00e1 quem estiver presente na etapa poder\u00e1 experimentar nas degusta\u00e7\u00f5es o biscoito recheado coberto cookies&#8217;n cream e tamb\u00e9m LOWY Protein Cups nos sabores chocolate ao leite com amendoim, chocolate branco com avel\u00e3 e chocolate branco com matcha, produto lan\u00e7ado recentemente em collab com a Push.<\/p>\n\n\n\n<p><strong>Do Instituto Cory para as corridas<\/strong><\/p>\n\n\n\n<p>Influenciadores, parceiros e consumidores ser\u00e3o convidados por LOWY para participar da corrida em S\u00e3o Paulo. Entre eles est\u00e1 Jo\u00e3o Rafael Peixoto Barreto, estudante de Medicina e maratonista, que iniciou sua trajet\u00f3ria educacional no Instituto Cory de Educa\u00e7\u00e3o e Cultura (ICEC), em Arceburgo (MG).<\/p>\n\n\n\n<p>Ele ingressou na escola ainda na inf\u00e2ncia e permaneceu at\u00e9 concluir o ensino fundamental. J\u00e1 na universidade, encontrou na corrida uma forma de equilibrar a rotina de estudos e a pr\u00e1tica esportiva. Em 2025, disputou sua primeira maratona e conquistou o primeiro lugar em sua categoria.<\/p>\n\n\n\n<p>&#8220;Comecei a correr para ajudar na rotina de estudos e acabei me encontrando no esporte. Hoje levo a corrida de forma s\u00e9ria, com treinos e competi\u00e7\u00f5es. Fico feliz em contar com o apoio de LOWY e manter esse v\u00ednculo com a Cory, que come\u00e7ou ainda no per\u00edodo em que estudei no ICEC&#8221;, afirma.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Parceria inclui ativa\u00e7\u00f5es, degusta\u00e7\u00e3o de produtos e presen\u00e7a da marca em tr\u00eas provas A corrida de rua vive um momento de forte expans\u00e3o no Brasil, impulsionada pelo interesse crescente em sa\u00fade e bem-estar. Em 2025, o n\u00famero de provas oficiais realizadas no pa\u00eds saltou de 2.827 para 5.241 eventos, um crescimento de 85%, segundo&nbsp;levantamento da<\/p>","protected":false},"author":2,"featured_media":17355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,154],"tags":[2789,2790,2791],"class_list":{"0":"post-17354","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eai-bora-nessa","8":"category-esportes","9":"tag-lowy","10":"tag-new-balance","11":"tag-race-series"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LOWY e New Balance Race Series 2026: Performance e Nutri\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"LOWY apoia o circuito New Balance Race Series 2026 em SP, RJ e POA. 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