{"id":17158,"date":"2026-03-27T18:57:56","date_gmt":"2026-03-27T18:57:56","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=17158"},"modified":"2026-03-27T18:57:57","modified_gmt":"2026-03-27T18:57:57","slug":"imersao-asia-nrf-asia-pacific-2026-coreia-sul-singapura-varejo","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/03\/27\/imersao-asia-nrf-asia-pacific-2026-coreia-sul-singapura-varejo\/","title":{"rendered":"Gouv\u00eaa Experience e Spheria Global promovem Imers\u00e3o \u00c1sia \u2013 Coreia do Sul + Singapura com visita \u00e0 NRF Asia Pacific 2026"},"content":{"rendered":"

Programa internacional conecta executivos brasileiros aos ecossistemas mais avan\u00e7ados de varejo, tecnologia e consumo com foco em inova\u00e7\u00e3o e benchmark global<\/p>\n\n\n\n

A Gouv\u00eaa Experience e a sua nova parceira Spheria Global anunciam a realiza\u00e7\u00e3o da Imers\u00e3o \u00c1sia \u2013 Coreia do Sul + Singapura<\/strong>, uma jornada executiva internacional que leva l\u00edderes brasileiros de varejo, consumo, servi\u00e7os e tecnologia para uma experi\u00eancia imersiva nos mercados mais inovadores do mundo. O programa acontece entre os dias 25 de maio e 4 de junho de 2026 e re\u00fane conte\u00fado estrat\u00e9gico, visitas t\u00e9cnicas e participa\u00e7\u00e3o em um dos principais eventos globais do setor.<\/p>\n\n\n\n

Mais do que uma viagem corporativa, a imers\u00e3o \u00e9 estruturada como uma plataforma de benchmark estrat\u00e9gico. Ao longo de 10 dias, os participantes vivenciam, na pr\u00e1tica, opera\u00e7\u00f5es de varejo, tecnologias emergentes, modelos de neg\u00f3cio e experi\u00eancias de consumo que est\u00e3o moldando o futuro do setor em escala global.<\/p>\n\n\n\n

A jornada combina mais de 15 visitas t\u00e9cnicas, study tours na Coreia do Sul e em Singapura, participa\u00e7\u00e3o na NRF Asia Pacific 2026, al\u00e9m de curadoria especializada da equipe Gouv\u00eaa Experience + Spheria Global. O programa tamb\u00e9m promove networking qualificado entre executivos e uma leitura aprofundada de tend\u00eancias com aplica\u00e7\u00e3o direta \u00e0 realidade brasileira.<\/p>\n\n\n\n

Para antecipar os detalhes da Imers\u00e3o \u00c1sia, no dia 26 de mar\u00e7o, \u00e0s 17h, ser\u00e1 realizada uma live com preview dos principais aprendizados de um dos ecossistemas mais avan\u00e7ados do mundo em digitaliza\u00e7\u00e3o, e-commerce e experi\u00eancia do consumidor, com fico na miss\u00e3o internacional Coreia + NRF Asia-Pacific, em Singapura pelo link : https:\/\/live.gouveaexperience.com.br\/meeting\/register?sessionId=1074886886<\/strong><\/a><\/p>\n\n\n\n

Coreia do Sul: o varejo do futuro em escala real<\/strong><\/p>\n\n\n\n

Um dos grandes diferenciais da imers\u00e3o \u00e9 a viv\u00eancia na Coreia do Sul, considerada um dos principais laborat\u00f3rios globais de inova\u00e7\u00e3o em consumo. O pa\u00eds ocupa a segunda posi\u00e7\u00e3o mundial em penetra\u00e7\u00e3o de e-commerce, com quase 40% das compras realizadas no ambiente digital, refletindo uma sociedade altamente conectada e orientada ao mobile.<\/p>\n\n\n\n

O varejo coreano se destaca pelo car\u00e1ter \u201cdid\u00e1tico\u201d, permitindo observar de forma pr\u00e1tica a integra\u00e7\u00e3o entre tecnologia e experi\u00eancia, o uso intensivo de dados e automa\u00e7\u00e3o, al\u00e9m da transforma\u00e7\u00e3o das lojas f\u00edsicas em ambientes h\u00edbridos e altamente interativos.<\/p>\n\n\n\n

Outro destaque \u00e9 o fen\u00f4meno do K-Beauty, que movimenta bilh\u00f5es de d\u00f3lares anualmente e influencia tend\u00eancias globais de beleza, comportamento e constru\u00e7\u00e3o de marca, conectando cultura pop, comunidade digital e consumo.<\/p>\n\n\n\n

Durante a jornada, os executivos ter\u00e3o acesso a visitas t\u00e9cnicas em opera\u00e7\u00f5es relevantes do mercado, incluindo grandes grupos como Samsung, LG, Hyundai, Lotte e Shinsegae, al\u00e9m da explora\u00e7\u00e3o de regi\u00f5es estrat\u00e9gicas de consumo, como Gangnam e Myeong-dong.<\/p>\n\n\n\n

Singapura: hub global que conecta mercados e inova\u00e7\u00e3o<\/strong><\/p>\n\n\n\n

Na segunda etapa da imers\u00e3o, Singapura \u00e9 apresentada como um hub estrat\u00e9gico global, conectando Oriente e Ocidente. O pa\u00eds se consolidou como um dos principais centros de neg\u00f3cios e tecnologia do mundo, com forte presen\u00e7a de multinacionais e um ambiente altamente favor\u00e1vel \u00e0 inova\u00e7\u00e3o.<\/p>\n\n\n\n

Com elevado n\u00edvel de digitaliza\u00e7\u00e3o, forte atua\u00e7\u00e3o de fintechs e opera\u00e7\u00f5es omnichannel avan\u00e7adas, Singapura oferece um ambiente de varejo sofisticado, com lojas conceito, experi\u00eancias integradas e modelos de neg\u00f3cios que servem como refer\u00eancia internacional.<\/p>\n\n\n\n

NRF Asia Pacific: o futuro do varejo em debate<\/strong><\/p>\n\n\n\n

A programa\u00e7\u00e3o inclui ainda a participa\u00e7\u00e3o na NRF Asia Pacific 2026, evento que re\u00fane l\u00edderes globais do varejo para discutir os principais temas que est\u00e3o moldando o setor. Entre os destaques est\u00e3o intelig\u00eancia artificial, automa\u00e7\u00e3o, retail media, omnichannel e o comportamento do consumidor asi\u00e1tico.<\/p>\n\n\n\n

Criada pela maior associa\u00e7\u00e3o de varejo do mundo, a NRF, a edi\u00e7\u00e3o asi\u00e1tica refor\u00e7a o protagonismo da regi\u00e3o na inova\u00e7\u00e3o global e se consolida como um dos principais encontros do setor.<\/p>\n\n\n\n

Vis\u00e3o global se transforma em estrat\u00e9gia local<\/strong><\/p>\n\n\n\n

Ap\u00f3s realizar a edi\u00e7\u00e3o completa da jornada em 2024 e uma vers\u00e3o focada em Singapura em 2025, a Imers\u00e3o \u00c1sia \u2013 Coreia do Sul + Singapura retorna em 2026 com seu formato completo, conectando dois mercados complementares.<\/p>\n\n\n\n

Com curadoria estrat\u00e9gica, acompanhamento executivo e foco em aplicabilidade, a iniciativa se posiciona como uma das principais experi\u00eancias internacionais para l\u00edderes brasileiros que buscam antecipar tend\u00eancias e transformar conhecimento em vantagem competitiva.<\/p>\n\n\n\n

O programa inclui visitas t\u00e9cnicas e study tours, participa\u00e7\u00e3o na NRF Asia Pacific 2026, hospedagem e transfers, curadoria estrat\u00e9gica e acompanhamento executivo realizado pelos consultores da Gouv\u00eaa Consulting.<\/p>","protected":false},"excerpt":{"rendered":"

Programa internacional conecta executivos brasileiros aos ecossistemas mais avan\u00e7ados de varejo, tecnologia e consumo com foco em inova\u00e7\u00e3o e benchmark global A Gouv\u00eaa Experience e a sua nova parceira Spheria Global anunciam a realiza\u00e7\u00e3o da Imers\u00e3o \u00c1sia \u2013 Coreia do Sul + Singapura, uma jornada executiva internacional que leva l\u00edderes brasileiros de varejo, consumo, servi\u00e7os e<\/p>","protected":false},"author":2,"featured_media":17161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,315,273],"tags":[2719,2720,2718],"class_list":["post-17158","post","type-post","status-publish","format-standard","has-post-thumbnail","category-eai-bora-nessa","category-noticias-corporativas-dino","category-viagens","tag-gouvea-e-spheria","tag-imersao-asia-2026","tag-nrf-asia-pacific"],"yoast_head":"\nImers\u00e3o \u00c1sia 2026: Gouv\u00eaa e Spheria Levam L\u00edderes \u00e0 NRF Asia Pacific<\/title>\n<meta name=\"description\" content=\"Gouv\u00eaa Experience e Spheria Global anunciam Imers\u00e3o \u00c1sia 2026. 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