{"id":16808,"date":"2026-03-26T00:00:00","date_gmt":"2026-03-26T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/03\/26\/328535-bacalhau-deve-voltar-a-mesa-dos-brasileiros-diz-qive\/"},"modified":"2026-03-26T00:00:00","modified_gmt":"2026-03-26T00:00:00","slug":"328535-bacalhau-deve-voltar-a-mesa-dos-brasileiros-diz-qive","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/03\/26\/328535-bacalhau-deve-voltar-a-mesa-dos-brasileiros-diz-qive\/","title":{"rendered":"Bacalhau deve voltar \u00e0 mesa dos brasileiros, diz Qive"},"content":{"rendered":"<p>Os ovos de P\u00e1scoa come\u00e7aram a ocupar as g\u00f4ndolas dos supermercados ainda no fim de janeiro, mas, para a P\u00e1scoa deste ano, quem deve ganhar protagonismo na mesa dos brasileiros \u00e9 o bacalhau. O produto apresentou forte retomada no varejo nos \u00faltimos meses depois de retra\u00e7\u00e3o em 2025, com quedas de 26,6% no volume de vendas, de acordo com levantamento feito pela <a rel=\"follow\" target=\"_blank\" href=\"https:\/\/qive.com.br\/\"><strong>Qive<\/strong><\/a>, plataforma de contas a pagar, a partir de sua base de dados de notas fiscais.<\/p>\n<p>Foram analisadas 26 milh\u00f5es de notas fiscais da base da Qive, com abrang\u00eancia nacional, com movimenta\u00e7\u00f5es financeiras efetivas (isto \u00e9, de compra, venda, devolu\u00e7\u00e3o, transfer\u00eancia, remessa, retorno, entre outras opera\u00e7\u00f5es), entre janeiro de 2021 e fevereiro de 2026. A companhia j\u00e1 gerenciou mais de 5,7 bilh\u00f5es de documentos fiscais nos \u00faltimos doze anos. As informa\u00e7\u00f5es obtidas sugerem uma retomada vigorosa nos estoques do bacalhau e peixes secos para a data, e se o ritmo atual persistir, o pico deste m\u00eas poder\u00e1 superar os recordes de 2024 \u2014 ano que apresentou forte expans\u00e3o no setor, com crescimento de 29%. Al\u00e9m disso, um indicador s\u00f3lido desse aquecimento \u00e9 o ticket m\u00e9dio de fevereiro de 2026, que acumula cerca de R$ 20 mil.<\/p>\n<p>&quot;Historicamente, o bacalhau \u00e9 um item sens\u00edvel a pre\u00e7o na P\u00e1scoa, e isso tende a mudar o ritmo de compras ao longo do trimestre. Na base transacional da Qive, essa categoria mostra retomada na virada de 2025 para 2026, com ticket m\u00e9dio recorde j\u00e1 em fevereiro. Esse tipo de movimento, antes do m\u00eas mais forte, costuma indicar antecipa\u00e7\u00e3o de compras e pedidos de maior valor para preparar o abastecimento da P\u00e1scoa \u2014 um sinal de planejamento maior na cadeia&quot;, avalia Isis Abbud, co-CEO e cofundadora da Qive.<\/p>\n<p><strong>Chocolates: setor deve manter pico sazonal de movimenta\u00e7\u00e3o em mar\u00e7o<\/strong><\/p>\n<p>J\u00e1 no setor de Chocolates e relacionados, a amostra analisada indica movimenta\u00e7\u00e3o historicamente concentrada no primeiro trimestre do ano, atingindo o \u00e1pice tamb\u00e9m neste m\u00eas, que antecede a P\u00e1scoa. Essa tend\u00eancia de pico sazonal tem se mantido constante nos registros dos \u00faltimos tr\u00eas anos. Em 2025, o ticket m\u00e9dio do segmento alcan\u00e7ou R$ 1.962,76, o que representa uma valoriza\u00e7\u00e3o de 21,6% em compara\u00e7\u00e3o ao ano anterior, 2024.<\/p>\n<p>Ainda de acordo com os dados da Qive, observa-se um movimento de \u2018afunilamento operacional\u2019: o volume de notas fiscais recuou 23,8% em 2024 e 1,4% em 2025. Contudo, o faturamento seguiu a rota oposta, com altas de 24,4% e 19,9%, respectivamente. O que indica transa\u00e7\u00f5es menos frequentes, por\u00e9m de maior valor agregado.<\/p>\n<p>&quot;A redu\u00e7\u00e3o no volume de notas fiscais, em contraste com o aumento expressivo no faturamento e no ticket m\u00e9dio, sugere uma concentra\u00e7\u00e3o das compras em opera\u00e7\u00f5es maiores. Em nossa leitura, \u00e9 um sinal de profissionaliza\u00e7\u00e3o do estoque, planejamento e consolida\u00e7\u00e3o de pedidos para a temporada&quot;, encerra Isis.<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/328535?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Ap\u00f3s sofrer retra\u00e7\u00e3o em 2025, com queda de 26,6% no volume de vendas, amostra indica forte retomada no setor, aponta pesquisa da Qive<\/p>","protected":false},"author":3,"featured_media":16809,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315],"tags":[336,341,342,345],"class_list":{"0":"post-16808","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias-corporativas-dino","8":"tag-atacado-e-varejo","9":"tag-economia","10":"tag-empreendedorismo","11":"tag-gastronomia"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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