{"id":16543,"date":"2026-03-24T19:42:39","date_gmt":"2026-03-24T19:42:39","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=16543"},"modified":"2026-03-24T19:43:04","modified_gmt":"2026-03-24T19:43:04","slug":"resid-bar-drink-proteico-aurora-alex-atala","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/03\/24\/resid-bar-drink-proteico-aurora-alex-atala\/","title":{"rendered":"\u00a0Resid Bar inova em coquetelaria ao lan\u00e7ar drink proteico"},"content":{"rendered":"<p><em>Impulsionado pelo boom do wellness, bebida funcional aposta em sabor aliado \u00e0 performance e bem-estar<\/em><\/p>\n\n\n\n<p>Em um momento em que sa\u00fade, bem-estar e performance se consolidam como prioridades no dia a dia do p\u00fablico, o Resid Bar, primeiro bar com menu assinado por Alex Atala, anuncia o lan\u00e7amento do seu novo drink proteico Aurora, uma bebida funcional com 20g de prote\u00edna que traduz a crescente demanda por op\u00e7\u00f5es que unem prazer, socializa\u00e7\u00e3o e benef\u00edcios nutricionais.<\/p>\n\n\n\n<p>A novidade nasce tamb\u00e9m de uma observa\u00e7\u00e3o cada vez mais presente no lifestyle contempor\u00e2neo: muitas pessoas querem sair, encontrar amigos e frequentar bares, mas nem sempre desejam consumir \u00e1lcool ou fazer refei\u00e7\u00f5es pesadas \u00e0 noite. Nesse contexto, bebidas funcionais come\u00e7am a ganhar espa\u00e7o em card\u00e1pios ao redor do mundo.<\/p>\n\n\n\n<p>Dispon\u00edvel por R$ 60, o Drink Aurora chega no sabor Lim\u00e3o Taiti com Morango, trazendo uma proposta refrescante e equilibrada que pode ser consumida no p\u00f3s-treino, ao longo do dia ou at\u00e9 mesmo como uma alternativa leve em encontros sociais.<\/p>\n\n\n\n<p>O mercado global de bebidas proteicas vive um ciclo consistente de expans\u00e3o. De acordo com relat\u00f3rio da Grand View Research, o segmento de ready-to-drink protein beverages deve crescer a uma taxa m\u00e9dia anual superior a 7% at\u00e9 o fim da d\u00e9cada, impulsionado pela busca por praticidade, conveni\u00eancia e funcionalidade. J\u00e1 dados da Fortune Business Insights apontam que o mercado global de bebidas proteicas movimenta dezenas de bilh\u00f5es de d\u00f3lares e deve manter trajet\u00f3ria ascendente at\u00e9 2030, acompanhando uma mudan\u00e7a clara de comportamento: a prote\u00edna deixou de ser associada exclusivamente ao universo fitness e passou a integrar o consumo cotidiano, conectada \u00e0 saciedade, recupera\u00e7\u00e3o muscular e energia sustentada ao longo do dia.<\/p>\n\n\n\n<p>O desenvolvimento do drink tamb\u00e9m reflete a forma como o Resid observa e interpreta o comportamento do seu p\u00fablico.<\/p>\n\n\n\n<p>&#8220;Eu adoro treinar e gosto de acompanhar a minha ingest\u00e3o di\u00e1ria de prote\u00edna. Muitas vezes eu saio para encontrar amigos e nem sempre quero beber \u00e1lcool ou fazer uma refei\u00e7\u00e3o pesada. Um drink leve que j\u00e1 ajude a bater parte da cota de prote\u00edna do dia faz muito sentido. Em novembro do ano passado eu lancei esse desafio para o nosso time do bar: criar um drink realmente funcional, gostoso e refrescante. Tenho muito orgulho da criatividade deles. No Resid a gente n\u00e3o trabalha muito pensando em seguir tend\u00eancias. A gente observa o nosso p\u00fablico e cria coisas que fa\u00e7am sentido dentro do nosso lifestyle&#8221;, afirma Claudia Ribeiro Bernstein, Chief Hospitality Officer do Resid Club &amp; Hotels.<\/p>\n\n\n\n<p>O Drink Aurora refor\u00e7a o Resid como um ponto de encontro onde bem-estar, hospitalidade e coquetelaria funcional caminham juntos, refletindo um novo momento do consumo, no qual prazer e equil\u00edbrio passam a coexistir de forma natural.<\/p>","protected":false},"excerpt":{"rendered":"<p>Impulsionado pelo boom do wellness, bebida funcional aposta em sabor aliado \u00e0 performance e bem-estar Em um momento em que sa\u00fade, bem-estar e performance se consolidam como prioridades no dia a dia do p\u00fablico, o Resid Bar, primeiro bar com menu assinado por Alex Atala, anuncia o lan\u00e7amento do seu novo drink proteico Aurora, uma<\/p>","protected":false},"author":2,"featured_media":16547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[167],"tags":[2509,2510,2508],"class_list":{"0":"post-16543","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dicas-do-chef","8":"tag-aurora","9":"tag-drink-proteico","10":"tag-resid-bar"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Resid Bar Lan\u00e7a Aurora: Primeiro Drink Proteico Alta Coquetelaria<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a o Aurora, o novo drink proteico do Resid Bar. Com 20g de prote\u00edna e sabor Lim\u00e3o com Morango, a bebida une performance e coquetelaria.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/angelboss.com.br\/en\/2026\/03\/24\/resid-bar-drink-proteico-aurora-alex-atala\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Resid Bar Lan\u00e7a Aurora: Primeiro Drink Proteico Alta Coquetelaria\" \/>\n<meta property=\"og:description\" content=\"Conhe\u00e7a o Aurora, o novo drink proteico do Resid Bar. Com 20g de prote\u00edna e sabor Lim\u00e3o com Morango, a bebida une performance e coquetelaria.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/angelboss.com.br\/en\/2026\/03\/24\/resid-bar-drink-proteico-aurora-alex-atala\/\" \/>\n<meta property=\"og:site_name\" content=\"Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-24T19:42:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T19:43:04+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/03\/6IGZ6IGOxgjY1ojci5SbvNmLzN3bixWZn5WYAxWZn5WYvRXZupDN0UjN3QjM3EjOnVGcq5ydvxGZlZ2YzETZjFWMzAjY2gzM5QTY4UWOxkDZ4QzM0cDM1YkMlcDM1YkMlMTN4czMGJTJ5YzMzcTN2cTNz8VL1ETLf9VLwITLfpzM.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Neto Angel Boss\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Neto Angel Boss\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/angelboss.com.br\\\/2026\\\/03\\\/24\\\/resid-bar-drink-proteico-aurora-alex-atala\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/angelboss.com.br\\\/2026\\\/03\\\/24\\\/resid-bar-drink-proteico-aurora-alex-atala\\\/\"},\"author\":{\"name\":\"Neto Angel Boss\",\"@id\":\"https:\\\/\\\/angelboss.com.br\\\/en\\\/#\\\/schema\\\/person\\\/af084936b46cf2e03f299183e429e350\"},\"headline\":\"\u00a0Resid Bar inova em coquetelaria ao lan\u00e7ar drink proteico\",\"datePublished\":\"2026-03-24T19:42:39+00:00\",\"dateModified\":\"2026-03-24T19:43:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/angelboss.com.br\\\/2026\\\/03\\\/24\\\/resid-bar-drink-proteico-aurora-alex-atala\\\/\"},\"wordCount\":492,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/angelboss.com.br\\\/en\\\/#organization\"},\"image\":{\"@id\":\"http:\\\/\\\/angelboss.com.br\\\/2026\\\/03\\\/24\\\/resid-bar-drink-proteico-aurora-alex-atala\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/angelboss.com.br\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/6IGZ6IGOxgjY1ojci5SbvNmLzN3bixWZn5WYAxWZn5WYvRXZupDN0UjN3QjM3EjOnVGcq5ydvxGZlZ2YzETZjFWMzAjY2gzM5QTY4UWOxkDZ4QzM0cDM1YkMlcDM1YkMlMTN4czMGJTJ5YzMzcTN2cTNz8VL1ETLf9VLwITLfpzM.jpg\",\"keywords\":[\"Aurora:\",\"Drink Proteico\",\"Resid Bar\"],\"articleSection\":[\"DICAS DO CHEF\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\\\/\\\/angelboss.com.br\\\/2026\\\/03\\\/24\\\/resid-bar-drink-proteico-aurora-alex-atala\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/angelboss.com.br\\\/2026\\\/03\\\/24\\\/resid-bar-drink-proteico-aurora-alex-atala\\\/\",\"url\":\"http:\\\/\\\/angelboss.com.br\\\/2026\\\/03\\\/24\\\/resid-bar-drink-proteico-aurora-alex-atala\\\/\",\"name\":\"Resid Bar Lan\u00e7a Aurora: Primeiro Drink Proteico Alta Coquetelaria\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/angelboss.com.br\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\\\/\\\/angelboss.com.br\\\/2026\\\/03\\\/24\\\/resid-bar-drink-proteico-aurora-alex-atala\\\/#primaryimage\"},\"image\":{\"@id\":\"http:\\\/\\\/angelboss.com.br\\\/2026\\\/03\\\/24\\\/resid-bar-drink-proteico-aurora-alex-atala\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/angelboss.com.br\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/6IGZ6IGOxgjY1ojci5SbvNmLzN3bixWZn5WYAxWZn5WYvRXZupDN0UjN3QjM3EjOnVGcq5ydvxGZlZ2YzETZjFWMzAjY2gzM5QTY4UWOxkDZ4QzM0cDM1YkMlcDM1YkMlMTN4czMGJTJ5YzMzcTN2cTNz8VL1ETLf9VLwITLfpzM.jpg\",\"datePublished\":\"2026-03-24T19:42:39+00:00\",\"dateModified\":\"2026-03-24T19:43:04+00:00\",\"description\":\"Conhe\u00e7a o Aurora, o novo drink proteico do Resid Bar. 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