{"id":15975,"date":"2026-03-20T00:00:00","date_gmt":"2026-03-20T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/03\/20\/322793-transparencia-e-metodo-redefinem-o-padrao-do-franchising\/"},"modified":"2026-03-20T00:00:00","modified_gmt":"2026-03-20T00:00:00","slug":"322793-transparencia-e-metodo-redefinem-o-padrao-do-franchising","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/03\/20\/322793-transparencia-e-metodo-redefinem-o-padrao-do-franchising\/","title":{"rendered":"Transpar\u00eancia e m\u00e9todo redefinem o padr\u00e3o do franchising"},"content":{"rendered":"<p>O desejo de empreender continua alto no Brasil. <a rel=\"follow\" target=\"_blank\" href=\"https:\/\/agenciasebrae.com.br\/dados\/metade-da-populacao-adulta-nao-empreendedora-no-brasil-deseja-abrir-o-proprio-negocio-aponta-estudo\/\">Levantamento divulgado pela Ag\u00eancia Sebrae<\/a> aponta que a popula\u00e7\u00e3o de potenciais empreendedores chega a 47 milh\u00f5es, pessoas que ainda n\u00e3o empreendem, mas pretendem abrir um neg\u00f3cio nos pr\u00f3ximos anos.<\/p>\n<p>Esse movimento ajuda a explicar por que franquias seguem atraindo aten\u00e7\u00e3o: al\u00e9m do apelo de come\u00e7ar com uma marca j\u00e1 conhecida, o modelo \u00e9 frequentemente visto como uma forma mais segura de empreender por oferecer suporte, padr\u00e3o e transfer\u00eancia de know-how.<\/p>\n<p>O setor tamb\u00e9m mant\u00e9m crescimento. A&nbsp;Associa\u00e7\u00e3o Brasileira de Franchising (<a rel=\"follow\" target=\"_blank\" href=\"https:\/\/abf.com.br\/franquias-alta-10-aponta-abf\/\">ABF<\/a>) registra que, no 3\u00ba trimestre de 2025, as redes franqueadas faturaram R$ 76,607 bilh\u00f5es (+9,1% na compara\u00e7\u00e3o anual) e, no acumulado de 12 meses, o franchising alcan\u00e7ou R$ 293,5 bilh\u00f5es (+10,8%).<\/p>\n<p>Ao mesmo tempo, a r\u00e9gua ficou mais dura: candidatos chegam mais informados, pesquisam reputa\u00e7\u00e3o, comparam modelos e avaliam com aten\u00e7\u00e3o se a promessa da marca se confirma no dia a dia da rede. Para marcas que viraram franquia cedo demais, impulsionadas por demanda e oportunidade, o mercado atual tende a expor inconsist\u00eancias com mais rapidez.<\/p>\n<p>Para Amanda Nogueira, s\u00f3cia e cofundadora da Zena Neg\u00f3cios &amp; Franchising, a oportunidade de mercado \u00e9 real, mas n\u00e3o substitui estrutura: &quot;No franchising, a venda pode acelerar, mas quem sustenta a rede \u00e9 o suporte, o padr\u00e3o e a governan\u00e7a. Quando isso n\u00e3o est\u00e1 pronto, o crescimento cobra a conta em retrabalho e perda de consist\u00eancia&quot;, pontua.<\/p>\n<p>Evie Monteiro, s\u00f3cia e cofundadora da Zena Neg\u00f3cios &amp; Franchising, afirma que o ponto decisivo est\u00e1 em evitar a &quot;formata\u00e7\u00e3o por molde&quot;: &quot;Franquia \u00e9 relacionamento, n\u00e3o apenas contrato. Por isso, os instrumentos jur\u00eddicos precisam refletir a opera\u00e7\u00e3o real da franquia. COF, contrato e suporte devem traduzir o que acontece no dia a dia da rede. Quando jur\u00eddico e opera\u00e7\u00e3o caminham desalinhados, o conflito deixa de ser exce\u00e7\u00e3o e passa a ser estrutural. Estruturar uma franquia exige leitura de mercado e um modelo desenhado sob medida, capaz de preservar o diferencial da marca e criar condi\u00e7\u00f5es reais de escala&quot;, ressalta.<\/p>\n<p>Nesse cen\u00e1rio, uma pr\u00e1tica recomendada no mercado \u00e9 separar dois movimentos objetivos: para marcas que querem franquear, construir o modelo a partir do diferencial e da capacidade real de suporte antes de acelerar a expans\u00e3o; para redes j\u00e1 franqueadas, revisar processos, treinamento e rotina de suporte, com foco em padr\u00e3o, indicadores e clareza de responsabilidades \u2014 o que tende a aumentar a previsibilidade para franqueados e para a pr\u00f3pria franqueadora.<\/p>\n<p><strong>Sobre a Zena Neg\u00f3cios &amp; Franchising<\/strong><br \/> Localizada no Rio de Janeiro e com atua\u00e7\u00e3o nacional, a Zena Neg\u00f3cios &amp; Franchising estrutura e reestrutura redes franqueadas com foco em diferencia\u00e7\u00e3o de mercado, desenho de modelo sob medida, suporte ao franqueado, treinamento e governan\u00e7a para crescimento consistente.<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/322793?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Com milh\u00f5es de brasileiros querendo empreender, franquias seguem como porta de entrada para quem busca um modelo j\u00e1 validado. Mas a r\u00e9gua subiu: candidatos pesquisam mais, comparam mais e s\u00f3 redes com suporte e governan\u00e7a compat\u00edveis com a realidade do neg\u00f3cio sustentam crescimento.<\/p>","protected":false},"author":3,"featured_media":15976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[315],"tags":[341,342,344,324,340],"class_list":["post-15975","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-economia","tag-empreendedorismo","tag-midia","tag-negocios","tag-startups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transpar\u00eancia e m\u00e9todo redefinem o padr\u00e3o do franchising - Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/angelboss.com.br\/en\/2026\/03\/20\/322793-transparencia-e-metodo-redefinem-o-padrao-do-franchising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transpar\u00eancia e m\u00e9todo redefinem o padr\u00e3o do franchising - Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss\" \/>\n<meta property=\"og:description\" content=\"Com milh\u00f5es de brasileiros querendo empreender, franquias seguem como porta de entrada para quem busca um modelo j\u00e1 validado. 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