{"id":15908,"date":"2026-03-19T19:30:39","date_gmt":"2026-03-19T19:30:39","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=15908"},"modified":"2026-03-19T19:30:46","modified_gmt":"2026-03-19T19:30:46","slug":"johnnie-walker-sabrina-carpenter-lollapalooza-2026-drink-exclusivo","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/03\/19\/johnnie-walker-sabrina-carpenter-lollapalooza-2026-drink-exclusivo\/","title":{"rendered":"Johnnie Walker celebra m\u00fasica e cultura pop no Lolla com Sabrina Carpenter, embaixadora global da marca e headliner do festival\u00a0"},"content":{"rendered":"

Marca\u00a0aposta\u00a0em\u00a0experi\u00eancias\u00a0e\u00a0drink\u00a0exclusivo inspirado na artista para refor\u00e7ar sua conex\u00e3o\u00a0com\u00a0o territ\u00f3rio\u00a0da\u00a0m\u00fasica\u00a0e\u00a0celebra\u00e7\u00e3<\/em>o<\/p>\n\n\n\n

Johnnie\u00a0Walker\u00a0marca\u00a0presen\u00e7a\u00a0no\u00a0Lollapalooza Brasil\u00a0como o whisky oficial\u00a0do\u00a0festival, refor\u00e7ando sua conex\u00e3o hist\u00f3rica\u00a0com\u00a0a m\u00fasica.\u00a0Em 2026, a\u00a0marca\u00a0chega ao\u00a0evento\u00a0com\u00a0um\u00a0encontro\u00a0emblem\u00e1tico: blend\u00a0entre\u00a0Johnnie\u00a0Walker\u00a0e\u00a0Sabrina\u00a0Carpenter,\u00a0embaixadora\u00a0global\u00a0da\u00a0marca\u00a0e\u00a0uma\u00a0das\u00a0headliners\u00a0doline-up. A presen\u00e7a\u00a0da\u00a0artista\u00a0no\u00a0festival\u00a0simboliza um\u00a0encontro natural\u00a0entre a\u00a0marca\u00a0e\u00a0a\u00a0cultura\u00a0pop, refor\u00e7ando a uni\u00e3o\u00a0entre\u00a0entretenimento, atitude\u00a0e\u00a0experi\u00eancias\u00a0culturais que definem o\u00a0esp\u00edrito\u00a0do\u00a0Lolla.<\/p>\n\n\n\n

\u201cA m\u00fasica \u00e9 um territ\u00f3rio priorit\u00e1rio para Johnnie Walker e uma forma \u00fanica de nos conectarmos com as pessoas em momentos de celebra\u00e7\u00e3o e emo\u00e7\u00e3o. Estar no Lollapalooza ao lado de Sabrina Carpenter refor\u00e7a nossa estrat\u00e9gia de aproximar a marca de experi\u00eancias culturais relevantes e ampliar nossa conex\u00e3o com a pr\u00f3xima gera\u00e7\u00e3o de apreciadores de whisky. Sabrina \u00e9 hoje um dos nomes mais relevantes do pop contempor\u00e2neo e tem uma trajet\u00f3ria que dialoga com os valores de progresso que inspiram Johnnie Walker e marcam o ritmo do mundo\u201d<\/em>, comenta Paloma Di Santo, diretora de Marketing Scotch Portf\u00f3lio da Diageo.<\/strong><\/p>\n\n\n\n

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<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Para traduzir essa conex\u00e3o em experi\u00eancia, Johnnie Walker apresenta um estande imersivo idealizado e produzido pela ag\u00eancia Sherpa 42, que convida o p\u00fablico a interagir com a m\u00fasica de forma din\u00e2mica. Ao entrar no espa\u00e7o, o p\u00fablico \u00e9 convidado a participar de um quiz inspirado na trend \u201cisso ou aquilo\u201d, respondendo a perguntas sobre seus gostos musicais. A partir das escolhas, um estilo musical \u00e9 atribu\u00eddo a cada participante e passa a influenciar o ambiente coletivo do estande, que se transforma em tempo real – com mudan\u00e7as de cores, atmosfera e at\u00e9 do DJ set – criando uma experi\u00eancia din\u00e2mica e personalizada. Ao participar da ativa\u00e7\u00e3o, os visitantes recebem um copo exclusivo com o Go Go Highball, drink oficial do festival inspirado em Sabrina Carpenter que tamb\u00e9m estar\u00e1 dispon\u00edvel no bar da marca no Lolla Lounge.<\/p>\n\n\n\n

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<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

O coquetel Go Go Highball combina Johnnie Walker Black Label com xarope de cereja Monin, suco de lim\u00e3o, ginger ale (refrigerante de gengibre) e cerejas pretas, resultando em um drink leve, refrescante e f\u00e1cil de beber. Al\u00e9m de ser ativado durante os tr\u00eas dias do festival, o drink tamb\u00e9m estar\u00e1 dispon\u00edvel por tempo limitado em 5 bares de S\u00e3o Paulo: S\u00e3o Bento Itaim, Iccarus, S\u00e3o Conrado Itaim, Belmonte e Riviera, durante os dias 12 e 18\/03.<\/p>\n\n\n\n

Pela primeira vez, Johnnie Walker leva ao festival uma experi\u00eancia de drinks de whisky ainda mais din\u00e2mica e personalizada. A marca apresenta uma parede de autosservi\u00e7o posicionada do lado de fora do estande, com tr\u00eas op\u00e7\u00f5es de coquet\u00e9is – Johnnie Red Guaran\u00e1, Johnnie Black Penicillin e Johnnie Black e \u00c1gua de Coco – que permitem ao p\u00fablico escolher e retirar seu drink de forma pr\u00e1tica e imediata, criando uma experi\u00eancia sob demanda. J\u00e1 no gramado, ambulantes circular\u00e3o com o Johnnie Citrus, coquetel preparado com Johnnie Walker Blonde, facilitando o acesso do p\u00fablico \u00e0s op\u00e7\u00f5es da marca durante os shows.<\/p>","protected":false},"excerpt":{"rendered":"

Marca\u00a0aposta\u00a0em\u00a0experi\u00eancias\u00a0e\u00a0drink\u00a0exclusivo inspirado na artista para refor\u00e7ar sua conex\u00e3o\u00a0com\u00a0o territ\u00f3rio\u00a0da\u00a0m\u00fasica\u00a0e\u00a0celebra\u00e7\u00e3o Johnnie\u00a0Walker\u00a0marca\u00a0presen\u00e7a\u00a0no\u00a0Lollapalooza Brasil\u00a0como o whisky oficial\u00a0do\u00a0festival, refor\u00e7ando sua conex\u00e3o hist\u00f3rica\u00a0com\u00a0a m\u00fasica.\u00a0Em 2026, a\u00a0marca\u00a0chega ao\u00a0evento\u00a0com\u00a0um\u00a0encontro\u00a0emblem\u00e1tico: blend\u00a0entre\u00a0Johnnie\u00a0Walker\u00a0e\u00a0Sabrina\u00a0Carpenter,\u00a0embaixadora\u00a0global\u00a0da\u00a0marca\u00a0e\u00a0uma\u00a0das\u00a0headliners\u00a0doline-up. A presen\u00e7a\u00a0da\u00a0artista\u00a0no\u00a0festival\u00a0simboliza um\u00a0encontro natural\u00a0entre a\u00a0marca\u00a0e\u00a0a\u00a0cultura\u00a0pop, refor\u00e7ando a uni\u00e3o\u00a0entre\u00a0entretenimento, atitude\u00a0e\u00a0experi\u00eancias\u00a0culturais que definem o\u00a0esp\u00edrito\u00a0do\u00a0Lolla. \u201cA m\u00fasica \u00e9 um territ\u00f3rio priorit\u00e1rio para Johnnie Walker e uma forma \u00fanica de nos conectarmos com as pessoas em momentos de celebra\u00e7\u00e3o e emo\u00e7\u00e3o. Estar no Lollapalooza ao lado de Sabrina Carpenter refor\u00e7a nossa estrat\u00e9gia de aproximar a marca de experi\u00eancias culturais<\/p>","protected":false},"author":2,"featured_media":15911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[167,168],"tags":[2289],"class_list":["post-15908","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dicas-do-chef","category-eai-bora-nessa","tag-johnnie-walker"],"yoast_head":"\nJohnnie Walker Sabrina Carpenter Lollapalooza 2026<\/title>\n<meta name=\"description\" content=\"Johnnie Walker Sabrina Carpenter Lollapalooza 2026: conhe\u00e7a o drink Go Go Highball e a ativa\u00e7\u00e3o imersiva da marca com a headliner do festival.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/angelboss.com.br\/en\/2026\/03\/19\/johnnie-walker-sabrina-carpenter-lollapalooza-2026-drink-exclusivo\/\" \/>\n<meta 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