{"id":15887,"date":"2026-03-19T19:10:53","date_gmt":"2026-03-19T19:10:53","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=15887"},"modified":"2026-03-19T19:10:57","modified_gmt":"2026-03-19T19:10:57","slug":"coffee-addictive-boticario-2026-parties-musica-eletronica","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/03\/19\/coffee-addictive-boticario-2026-parties-musica-eletronica\/","title":{"rendered":"Coffee Parties por todo o Brasil: Botic\u00e1rio leva Coffee Addictive para o centro da vida noturna com festas exclusivas"},"content":{"rendered":"

S\u00e3o Paulo recebe a principal ativa\u00e7\u00e3o do projeto no dia 17 de mar\u00e7o, e refor\u00e7a Coffee como marca oficial dos encontros, ampliando a presen\u00e7a da perfumaria no territ\u00f3rio da m\u00fasica eletr\u00f4nica<\/em><\/p>\n\n\n\n

\u00a0O\u00a0Botic\u00e1rio<\/strong>\u00a0inicia uma nova frente de ativa\u00e7\u00f5es que unem experi\u00eancia, m\u00fasica e perfumaria. Neste m\u00eas, a marca apresenta as\u00a0Coffee\u00a0parties, eventos propriet\u00e1rios que\u00a0levam\u00a0Coffee\u00a0Addictive\u00a0ao\u00a0centro\u00a0da\u00a0vida\u00a0noturna\u00a0ao conectar caf\u00e9 ar\u00e1bica e m\u00fasica eletr\u00f4nica em uma atmosfera imersiva. A iniciativa refor\u00e7a\u00a0o\u00a0posicionamento\u00a0da\u00a0fragr\u00e2ncia\u00a0como um ingrediente essencial\u00a0para\u00a0encontros, dentro e fora\u00a0da\u00a0pista.<\/p>\n\n\n\n

A principal ativa\u00e7\u00e3o\u00a0acontece em S\u00e3o\u00a0Paulo, no dia 17 de mar\u00e7o, na flagship do Botic\u00e1rio em Pinheiros, que ser\u00e1 transformada em uma festa eletr\u00f4nica exclusiva\u00a0para\u00a0convidados.\u00a0O\u00a0evento marca a abertura\u00a0oficial do circuito\u00a0Coffee\u00a0Party pelo\u00a0Brasil\u00a0e ter\u00e1\u00a0como destaque a presen\u00e7a de Gabriela Prioli e do DJ ATK\u00d6, casal que estrela a campanha de\u00a0Coffee\u00a0Addictive\u00a0e traduz, na\u00a0vida\u00a0real,\u00a0a intensidade,\u00a0o\u00a0magnetismo e a energia que definem\u00a0o\u00a0territ\u00f3rio\u00a0da\u00a0fragr\u00e2ncia. A noite contar\u00e1\u00a0com\u00a0headline assinada\u00a0por\u00a0ATK\u00d6, al\u00e9m de experi\u00eancias imersivas que conectam caf\u00e9 ar\u00e1bica, m\u00fasica e perfumaria.<\/p>\n\n\n\n

A partir dessa abertura em S\u00e3o\u00a0Paulo,\u00a0o\u00a0projeto segue\u00a0para\u00a0outras cidades\u00a0com\u00a0ativa\u00e7\u00f5es em loja que\u00a0levam\u00a0o\u00a0mesmo conceito\u00a0para\u00a0o\u00a0p\u00fablico,\u00a0como em\u00a0outro momento em S\u00e3o\u00a0Paulo e no Rio de Janeiro nos dias 14 e 15 de mar\u00e7o, respectivamente, e em Curitiba, Recife e Fortaleza nos dias 20 e 21 de mar\u00e7o, a partir\u00a0das 18h. Em cada cidade, a din\u00e2mica se adapta ao\u00a0porte\u00a0da\u00a0loja, mantendo\u00a0o\u00a0mesmo conceito: DJ set, experi\u00eancias\u00a0com\u00a0caf\u00e9 e ambienta\u00e7\u00e3o\u00a0inspirada na cultura\u00a0da\u00a0noite.<\/p>\n\n\n\n

A iniciativa refor\u00e7a o posicionamento de Coffee Addictive, fragr\u00e2ncia dispon\u00edvel nas vers\u00f5es Man e Woman, ao assumir o desafio de ampliar a percep\u00e7\u00e3o de modernidade da marca. Ao se apropriar do formato em ascens\u00e3o das Coffee Parties, O Botic\u00e1rio passa a ocupar de maneira propriet\u00e1ria o territ\u00f3rio da m\u00fasica eletr\u00f4nica, transformando a fragr\u00e2ncia em um verdadeiro \u201cingrediente\u201d dos encontros e momentos de conex\u00e3o.<\/p>\n\n\n\n

\u201cA iniciativa refor\u00e7a o posicionamento de Coffee Addictive ao assumir o desafio de ampliar a percep\u00e7\u00e3o de modernidade da marca. Ao nos apropriarmos de um formato em plena ascens\u00e3o, como as Coffee Parties, passamos a ocupar de maneira propriet\u00e1ria o territ\u00f3rio da m\u00fasica eletr\u00f4nica e a conectar fragr\u00e2ncia, cultura e experi\u00eancia de forma integrada.\u201d, Carolina Carrasco <\/strong>– Diretora de Branding e Comunica\u00e7\u00e3o do Botic\u00e1rio e Quem Disse, Berenice?<\/p>\n\n\n\n

Toda a estrat\u00e9gia se desdobra na Track Addictive, m\u00fasica autoral assinada por ATK\u00d6, que conecta as ativa\u00e7\u00f5es f\u00edsicas \u00e0 campanha digital e se consolida como trilha sonora oficial do projeto. A faixa embala ainda a campanha estrelada por Gabriela Prioli e o DJ, refor\u00e7ando o magnetismo e a qu\u00edmica que traduzem o esp\u00edrito de Coffee Addictive.<\/p>\n\n\n\n

A track ser\u00e1 executada em todas as Coffee Parties realizadas no Brasil, garantindo padroniza\u00e7\u00e3o da experi\u00eancia sonora em todas as pra\u00e7as participantes. Em S\u00e3o Paulo, a m\u00fasica ganha destaque com apresenta\u00e7\u00e3o de ATK\u00d6 na flagship de Pinheiros, fortalecendo o v\u00ednculo entre live experience e estrat\u00e9gia de marca.<\/p>\n\n\n\n

Servi\u00e7o<\/strong><\/p>\n\n\n\n

Outras ativa\u00e7\u00f5es em loja:<\/strong><\/p>\n\n\n\n

Morumbi Shopping – S\u00e3o Paulo:<\/strong> 14 de mar\u00e7o – das 18h \u00e0s 22h<\/p>\n\n\n\n

Barra Shopping – Rio de Janeiro:<\/strong> 15 de mar\u00e7o – das 16 \u00e0s 20h<\/p>\n\n\n\n

P\u00e1tio Batel – Curitiba:<\/strong> 20 e 21 de mar\u00e7o – das 18h \u00e0s 22h<\/p>\n\n\n\n

RioMar – Recife:<\/strong> 20 e 21 de mar\u00e7o – das 18h \u00e0s 22h<\/p>\n\n\n\n

Iguatemi – Fortaleza:<\/strong> 20 e 21 de mar\u00e7o – das 18h \u00e0s 22h<\/p>","protected":false},"excerpt":{"rendered":"

S\u00e3o Paulo recebe a principal ativa\u00e7\u00e3o do projeto no dia 17 de mar\u00e7o, e refor\u00e7a Coffee como marca oficial dos encontros, ampliando a presen\u00e7a da perfumaria no territ\u00f3rio da m\u00fasica eletr\u00f4nica \u00a0O\u00a0Botic\u00e1rio\u00a0inicia uma nova frente de ativa\u00e7\u00f5es que unem experi\u00eancia, m\u00fasica e perfumaria. Neste m\u00eas, a marca apresenta as\u00a0Coffee\u00a0parties, eventos propriet\u00e1rios que\u00a0levam\u00a0Coffee\u00a0Addictive\u00a0ao\u00a0centro\u00a0da\u00a0vida\u00a0noturna\u00a0ao conectar caf\u00e9 ar\u00e1bica e m\u00fasica eletr\u00f4nica em uma atmosfera imersiva. A iniciativa<\/p>","protected":false},"author":2,"featured_media":15889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,315],"tags":[2282,2280,2281],"class_list":{"0":"post-15887","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eai-bora-nessa","8":"category-noticias-corporativas-dino","9":"tag-cafe-arabica","10":"tag-coffee-addictive-boticario","11":"tag-musica-eletronica"},"yoast_head":"\nCoffee Addictive Botic\u00e1rio 2026: Coffee Parties em S\u00e3o Paulo<\/title>\n<meta name=\"description\" content=\"Descubra as Coffee Parties da linha Coffee Addictive Botic\u00e1rio 2026. 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