{"id":14778,"date":"2026-03-12T18:48:30","date_gmt":"2026-03-12T18:48:30","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=14778"},"modified":"2026-03-12T18:48:33","modified_gmt":"2026-03-12T18:48:33","slug":"pop-up-elseve-collagen-lifter-shopping-cidade-sao-paulo","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/03\/12\/pop-up-elseve-collagen-lifter-shopping-cidade-sao-paulo\/","title":{"rendered":"L’Or\u00e9al Paris\u00ae inaugura pop-up imersiva de Elseve Collagen Lifter no Shopping Cidade S\u00e3o Paulo"},"content":{"rendered":"

Assinada pela ATENAS.ag, ap\u00f3s sucesso\u00a0no\u00a0Rio, a experi\u00eancia aberta ao p\u00fablico chega a S\u00e3o\u00a0Paulo\u00a0e re\u00fane ci\u00eancia e tecnologia para apresentar o maior lan\u00e7amento da marca em 2026<\/em><\/p>\n\n\n\n

Elseve, marca de cuidados capilares de L\u2019Or\u00e9al Paris\u00ae,<\/strong> traz para S\u00e3o Paulo a pop-up store imersiva de Elseve Collagen Lifter<\/strong>, instalada no Shopping Cidade S\u00e3o Paulo<\/strong>. Ap\u00f3s o sucesso da primeira edi\u00e7\u00e3o no BarraShopping, no Rio de Janeiro, a experi\u00eancia chega \u00e0 capital paulista aberta ao p\u00fablico de 17 a 31 de mar\u00e7o<\/strong>, apresentando o maior lan\u00e7amento do ano da marca l\u00edder do segmento no Brasil por meio de uma jornada sensorial que conecta ci\u00eancia, tecnologia e experimenta\u00e7\u00e3o em um ambiente interativo. As inscri\u00e7\u00f5es para participa\u00e7\u00e3o nas sess\u00f5es de experimenta\u00e7\u00e3o da nova linha, com premia\u00e7\u00e3o em produtos, estar\u00e3o dispon\u00edveis a partir de 11 de mar\u00e7o no site Link<\/a>.<\/p>\n\n\n\n

Com 108 metros quadrados<\/strong>, a pop-up foi concebida para explorar ao m\u00e1ximo a jornada de experimenta\u00e7\u00e3o da nova linha, conduzindo os visitantes por diferentes momentos de descoberta da f\u00f3rmula, aplica\u00e7\u00e3o dos produtos e visualiza\u00e7\u00e3o dos resultados \u2014 em um ambiente que combina conte\u00fado, tecnologia e intera\u00e7\u00e3o. Em S\u00e3o Paulo, a estrutura segue o conceito apresentado no Rio de Janeiro, adaptado ao novo espa\u00e7o para preservar o car\u00e1ter imersivo da ativa\u00e7\u00e3o.<\/p>\n\n\n\n

A edi\u00e7\u00e3o paulista chega ap\u00f3s uma estreia de grande repercuss\u00e3o no Rio de Janeiro. Durante os dias de ativa\u00e7\u00e3o no BarraShopping, o espa\u00e7o recebeu grande p\u00fablico e contou com ampla distribui\u00e7\u00e3o de kits do lan\u00e7amento.
 <\/p>\n\n\n\n

<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Espa\u00e7o dedicado \u00e0 experimenta\u00e7\u00e3o da linha Elseve Collagen Lifter, apresentando ao p\u00fablico a ci\u00eancia e tecnologia por tr\u00e1s da nova f\u00f3rmula (divulga\u00e7\u00e3o)<\/em><\/p>\n\n\n\n

O interesse do p\u00fablico foi imediato. As vagas para participa\u00e7\u00e3o nas sess\u00f5es da experi\u00eancia se esgotaram em menos de 24 horaspara todos os dias da ativa\u00e7\u00e3o no Rio. Diante dessa forte ades\u00e3o, a expectativa para a edi\u00e7\u00e3o em S\u00e3o Paulo \u00e9 ainda maior.<\/p>\n\n\n\n

Durante a experi\u00eancia, os visitantes poder\u00e3o conhecer de perto a expertise cient\u00edfica de L\u2019Or\u00e9al Paris\u00ae e entender como a marca aplica ci\u00eancia e tecnologia avan\u00e7adas no desenvolvimento de suas f\u00f3rmulas. A jornada inclui momentos de experimenta\u00e7\u00e3o da nova linha Elseve Collagen Lifter<\/strong>, permitindo que o p\u00fablico vivencie na pr\u00e1tica os diferenciais de Elseve \u2014 refer\u00eancia global em cuidados capilares \u2014 e acompanhe os resultados por meio da aplica\u00e7\u00e3o dos produtos e do registro de antes e depois.

\u201cCom Elseve Collagen Lifter, L\u2019Or\u00e9al Paris\u00ae traz para o cuidado capilar uma tecnologia inspirada na ci\u00eancia do col\u00e1geno, um ativo j\u00e1 consagrado no skincare. O lan\u00e7amento responde a uma demanda real das brasileiras por fios com mais encorpordados e movimento, sem pesar. Mais do que apresentar uma inova\u00e7\u00e3o, queremos proporcionar uma experi\u00eancia que conecte ci\u00eancia, performance e experimenta\u00e7\u00e3o, aproximando ainda mais a marca dos consumidores\u201d, refor\u00e7a Victor Ribas, diretor de Marketing de Cuidados Capilares da L’Or\u00e9al Paris\u00ae.<\/p>\n\n\n\n

Assim como na edi\u00e7\u00e3o carioca, a ATENAS.ag<\/strong> \u00e9 a ag\u00eancia de branding experience parceira de L\u2019Or\u00e9al Paris\u00ae na estrat\u00e9gia, cria\u00e7\u00e3o, opera\u00e7\u00e3o e execu\u00e7\u00e3o da ativa\u00e7\u00e3o<\/strong>, respons\u00e1vel por transformar o lan\u00e7amento em uma experi\u00eancia imersiva que conecta marca, conte\u00fado e p\u00fablico em diferentes pontos de contato.
 <\/p>\n\n\n\n

A iniciativa refor\u00e7a o posicionamento de Elseve, de L\u2019Or\u00e9al Paris, como uma marca que alia ci\u00eancia, tecnologia e experi\u00eancia, com f\u00f3rmulas desenvolvidas a partir de uma profunda compreens\u00e3o das necessidades reais dos cabelos das brasileiras, entregando solu\u00e7\u00f5es eficazes para fios mais encorpados, sem rigidez ou peso, e atendendo a uma consumidora cada vez mais atenta \u00e0 sa\u00fade capilar e \u00e0 performance no dia a dia.<\/p>\n\n\n\n

Servi\u00e7o \u2013 Pop-up Elseve Collagen Lifter<\/strong>
Local: Shopping Cidade S\u00e3o Paulo \u2013 S\u00e3o Paulo\/SP \u2013 T\u00e9rreo
Inscri\u00e7\u00f5es: Link<\/a> 
Data: 17 a 31 de mar\u00e7o de 2026<\/strong>
Hor\u00e1rios: Segunda a S\u00e1bado das 10h \u00e0s 22 e Domingos das 12h \u00e0s 21h.<\/p>","protected":false},"excerpt":{"rendered":"

Assinada pela ATENAS.ag, ap\u00f3s sucesso\u00a0no\u00a0Rio, a experi\u00eancia aberta ao p\u00fablico chega a S\u00e3o\u00a0Paulo\u00a0e re\u00fane ci\u00eancia e tecnologia para apresentar o maior lan\u00e7amento da marca em 2026 Elseve, marca de cuidados capilares de L\u2019Or\u00e9al Paris\u00ae, traz para S\u00e3o Paulo a pop-up store imersiva de Elseve Collagen Lifter, instalada no Shopping Cidade S\u00e3o Paulo. Ap\u00f3s o sucesso da primeira edi\u00e7\u00e3o no BarraShopping, no Rio de Janeiro, a experi\u00eancia chega \u00e0 capital paulista aberta ao p\u00fablico de 17 a 31 de mar\u00e7o, apresentando o maior lan\u00e7amento do ano<\/p>","protected":false},"author":2,"featured_media":14780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[168],"tags":[1938,1937,553],"class_list":["post-14778","post","type-post","status-publish","format-standard","has-post-thumbnail","category-eai-bora-nessa","tag-elseve-collagen-lifter","tag-pop-up","tag-shopping-cidade-sao-paulo"],"yoast_head":"\nPop-up Elseve Collagen Lifter: Experi\u00eancia Imersiva em SP<\/title>\n<meta name=\"description\" content=\"Visite a Pop-up Elseve Collagen Lifter no Shopping Cidade S\u00e3o Paulo. 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