{"id":14448,"date":"2026-03-11T18:30:32","date_gmt":"2026-03-11T18:30:32","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=14448"},"modified":"2026-03-11T18:30:34","modified_gmt":"2026-03-11T18:30:34","slug":"skechers-no-parque-villa-lobos-pistas-corrida-performance","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/03\/11\/skechers-no-parque-villa-lobos-pistas-corrida-performance\/","title":{"rendered":"Skecher, \u00a03a maior marca do mundo, anuncia parceria estrat\u00e9gica com o Parque Villa-Lobos"},"content":{"rendered":"

Iniciativa vai al\u00e9m\u00a0do\u00a0patroc\u00ednio e consolida\u00a0o\u00a0compromisso\u00a0com\u00a0o\u00a0bem-estar da\u00a0comunidade e\u00a0o\u00a0fortalecimento\u00a0de\u00a0um\u00a0dos principais espa\u00e7os\u00a0de\u00a0esporte e lazer\u00a0de\u00a0S\u00e3o\u00a0Paulo<\/em><\/p>\n\n\n\n

A Skechers \u00e9 a primeira marca de cal\u00e7ados a conquistar o naming rights<\/em> das pistas de corrida do Parque Estadual Villa-Lobos e do Parque Estadual C\u00e2ndido Portinari. Com o objetivo de refor\u00e7ar a conex\u00e3o com o p\u00fablico de S\u00e3o Paulo e ampliar a presen\u00e7a nos momentos de esportes e lazer das pessoas, a companhia ser\u00e1 respons\u00e1vel pela sinaliza\u00e7\u00e3o das quatro pistas de corrida e caminhada do complexo, que juntas somam mais de 4 km dispon\u00edveis para a pr\u00e1tica esportiva dos milhares de visitantes por m\u00eas que frequentam as instala\u00e7\u00f5es.<\/p>\n\n\n\n

Inaugurada neste m\u00eas, a parceria contempla muitas novidades visuais com estruturas modernizadas para os parques. S\u00e3o diversos itens entre placas de sinaliza\u00e7\u00e3o, avisos de dist\u00e2ncia, totens de pista na entrada e tartarugas – que servem como balizadores de dist\u00e2ncia no caminho.<\/p>\n\n\n\n

Todas as pistas ter\u00e3o a nomenclatura associada \u00e0 linha de performance running da marca, Skechers Aero, com deriva\u00e7\u00f5es para Aero Tempo, Aero Burst, Aero Spark e Aero Razor. Isso porque esses modelos foram projetados para atender as necessidades de corredores iniciantes e experientes a partir de um design inspirado no aerodinamismo, que contribui para a supera\u00e7\u00e3o de recordes pr\u00f3prios enquanto acumulam quil\u00f4metros.<\/p>\n\n\n\n

A maior pista dos parques possui 2,15 km e agora passa a se chamar Skechers Aero Burst<\/strong> – pr\u00f3xima \u00e0 Ilha Musical e \u00e0 Marginal Pinheiros, entre as entradas 1 e 7. A segunda maior \u00e9 a nova Skechers Aero Razor, que tem <\/strong>1,4 km de extens\u00e3o e \u00e9 perto do Espa\u00e7o Vida e da Pra\u00e7a dos P\u00e1ssaros – com acesso mais f\u00e1cil pelas portarias 5 e 6. Outro espa\u00e7o com nova sinaliza\u00e7\u00e3o \u00e9 a Skechers Aero Tempo<\/strong>, com 940 metros de comprimento – localizada pr\u00f3ximo \u00e0 roda gigante e \u00e0s portarias 1 e 2. A menor pista de caminhada e corrida \u00e9 a nova Skechers Aero Spark<\/strong>, que possui 700 metros, circunda as quadras de t\u00eanis e est\u00e1 entre as entradas 6 e 7 dos parques.<\/p>\n\n\n\n

<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Para Alexandre Cara, Head de Marketing da Skechers Brasil, essa \u00e9 mais uma iniciativa que aproxima a marca do consumidor final. \u201cEstar presente nos Parques Villa-Lobos e C\u00e2ndido Portinari \u00e9 uma forma muito direta de nos conectarmos com quem vive o esporte no dia a dia. \u00c9 onde as pessoas correm, caminham, treinam, cuidam da sa\u00fade e fazem atividades ao ar livre em fam\u00edlia e com amigos. Para a Skechers, faz todo sentido ocupar esse espa\u00e7o com uma presen\u00e7a funcional, informativa e alinhada \u00e0 categoria de performance e o DNA de conforto. Desse modo, ampliamos a nossa visibilidade em um ambiente altamente qualificado, fortalecemos a lembran\u00e7a de marca no momento exato da pr\u00e1tica esportiva e consolidamos o reconhecimento da Skechers como refer\u00eancia para quem se movimenta.\u201d<\/em>, afirma.<\/p>\n\n\n\n

Esse projeto esportivo, parte da estrat\u00e9gia de marketing da Skechers no Brasil, \u00e9 uma iniciativa in\u00e9dita para a companhia no Brasil e finca a bandeira da empresa aqui no pa\u00eds. Neste ano, a marca j\u00e1 inaugurou suas duas primeiras lojas pr\u00f3prias, em S\u00e3o Paulo e no Rio de Janeiro, e os seus consumidores podem esperar muitas novidades para 2026.<\/p>\n\n\n\n

\u201cO Brasil ocupa uma posi\u00e7\u00e3o de grande relev\u00e2ncia na estrat\u00e9gia global da Skechers, tanto pela dimens\u00e3o do mercado quanto pelo seu potencial de crescimento no segmento de cal\u00e7ados e lifestyle. Seguimos avan\u00e7ando de forma estruturada, com foco na expans\u00e3o da marca, no fortalecimento da nossa presen\u00e7a local e na consolida\u00e7\u00e3o de uma opera\u00e7\u00e3o cada vez mais robusta no pa\u00eds. Ao longo deste ano, anunciaremos novos movimentos que refletem essa prioridade estrat\u00e9gica\u201d, afirma Sabrina M\u00f4naco, Country Manager da Skechers do Brasil.<\/em><\/p>\n\n\n\n

A Skechers \u00e9 uma marca para toda a fam\u00edlia e seus produtos podem ser encontrados nas rec\u00e9m-inauguradas lojas pr\u00f3prias, nas principais lojas de cal\u00e7ados do pa\u00eds e no Instagram da marca – @skechersbrasil.<\/p>\n\n\n\n

Servi\u00e7o:<\/u><\/strong><\/p>\n\n\n\n

Parque Estadual Villa Lobos e Parque Estadual C\u00e2ndido Portinari<\/p>\n\n\n\n

    \n
  • 850 mil m\u00b2\u00a0de\u00a0\u00e1rea verde<\/li>\n\n\n\n
  • Todos\u00a0os dias, das 05h30 \u00e0s 19h<\/li>\n\n\n\n
  • Villa-Lobos:\u00a0<\/strong>Av. Professor Fonseca Rodrigues, 2001 \u2013 Alto\u00a0de\u00a0Pinheiros<\/li>\n\n\n\n
  • C\u00e2ndido Portinari:<\/strong>\u00a0Av. Queiroz Filho, 1365 \u2013 Vila Hamburguesa<\/li>\n<\/ul>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    Iniciativa vai al\u00e9m\u00a0do\u00a0patroc\u00ednio e consolida\u00a0o\u00a0compromisso\u00a0com\u00a0o\u00a0bem-estar da\u00a0comunidade e\u00a0o\u00a0fortalecimento\u00a0de\u00a0um\u00a0dos principais espa\u00e7os\u00a0de\u00a0esporte e lazer\u00a0de\u00a0S\u00e3o\u00a0Paulo A Skechers \u00e9 a primeira marca de cal\u00e7ados a conquistar o naming rights das pistas de corrida do Parque Estadual Villa-Lobos e do Parque Estadual C\u00e2ndido Portinari. Com o objetivo de refor\u00e7ar a conex\u00e3o com o p\u00fablico de S\u00e3o Paulo e ampliar a presen\u00e7a nos momentos de esportes e lazer das pessoas, a companhia ser\u00e1 respons\u00e1vel pela sinaliza\u00e7\u00e3o das quatro pistas de corrida e caminhada do complexo, que juntas somam mais de 4 km dispon\u00edveis para a pr\u00e1tica esportiva dos milhares de visitantes por m\u00eas que<\/p>","protected":false},"author":2,"featured_media":14450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,154],"tags":[1834,1833,1832],"class_list":{"0":"post-14448","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eai-bora-nessa","8":"category-esportes","9":"tag-marca-de-calcados","10":"tag-parque-villa-lobos","11":"tag-skecher"},"yoast_head":"\nSkechers no Villa-Lobos: Naming Rights das Pistas de Corrida<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a a parceria da Skechers no Parque Villa-Lobos. 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