{"id":13744,"date":"2026-03-06T16:38:47","date_gmt":"2026-03-06T16:38:47","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=13744"},"modified":"2026-03-06T16:38:49","modified_gmt":"2026-03-06T16:38:49","slug":"heineken-e-o-impacto-dos-algoritmos-estudo-box-1824","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/03\/06\/heineken-e-o-impacto-dos-algoritmos-estudo-box-1824\/","title":{"rendered":"Heineken\u00ae Box 1824 anunciam estudo in\u00e9dito sobre o como os algoritmos influenciam a socializa\u00e7\u00e3o no Brasil"},"content":{"rendered":"
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Brasil, mar\u00e7o de 2026 –<\/strong> A Heineken\u00ae acaba de anunciar o lan\u00e7amento de um estudo in\u00e9dito sobre algoritmos e seu impacto na socializa\u00e7\u00e3o do p\u00fablico brasileiro. A iniciativa foi desenvolvida em parceria com a Box 1824, consultoria estrat\u00e9gica global especializada em comportamento, cultura e inova\u00e7\u00e3o de neg\u00f3cios.<\/p>\n\n\n\n

O mapeamento envolve entrevistas com conectores culturais do universo digital e mais de 1.000 brasileiros para investigar h\u00e1bitos de socializa\u00e7\u00e3o e comportamento online<\/em>. A pesquisa tamb\u00e9m divulgar\u00e1 dados exclusivos sobre como o \u00e2mbito digital \u00e9 guiado por algoritmos que transpassam para o offline, <\/em>acrescentando observa\u00e7\u00f5es como esses sistemas influenciam \u2014 e tamb\u00e9m potencializam \u2014 o dia a dia em contextos diferentes, como bem-estar,<\/em> vida noturna, festivais e outros ambientes de intera\u00e7\u00e3o social.<\/p>\n\n\n\n

As conclus\u00f5es finais do estudo ser\u00e3o divulgadas na \u00edntegra durante o m\u00eas de abril. A pesquisa faz parte do ecossistema da campanha \u201cAlgoritmo\u201d que brinca com a l\u00f3gica dos algoritmos digitais, em vez de conte\u00fados e escolhas repetitivas. Na campanha a Heineken\u00ae prop\u00f5e um convite simples: novas experi\u00eancias, desafiar padr\u00f5es, romper a previsibilidade e se abrir para encontros reais, que n\u00e3o cabem em filtros, feeds<\/em> ou recomenda\u00e7\u00f5es autom\u00e1ticas.<\/p>\n\n\n\n

Para ver o filme da campanha, clique aqui<\/a>.<\/p>\n\n\n\n

Sobre a Box 1824<\/strong>
A Box 1824 \u00e9 uma consultoria estrat\u00e9gica global especializada em comportamento, cultura e inova\u00e7\u00e3o de neg\u00f3cios.<\/p>\n\n\n\n

H\u00e1 mais de 20 anos, a empresa mapeia movimentos emergentes e transforma\u00e7\u00f5es sociotecnol\u00f3gicas que redefinem mercados e expectativas contempor\u00e2neas. Seu trabalho conecta leitura cultural a direcionamentos estrat\u00e9gicos, ajudando organiza\u00e7\u00f5es a transformar tend\u00eancias em crescimento, diferencia\u00e7\u00e3o e relev\u00e2ncia.<\/p>\n\n\n\n

Atua no desenvolvimento de estrat\u00e9gias, posicionamento de marca, inova\u00e7\u00e3o de produtos e novos modelos de neg\u00f3cio, a partir de uma abordagem que integra behavior<\/em> e tecnologia como sistema de decis\u00e3o.<\/p>\n\n\n\n

Desde 2022, a Box 1824 integra a fam\u00edlia CI&T, ampliando sua capacidade de conectar estrat\u00e9gia, tecnologia e execu\u00e7\u00e3o em escala global.<\/p>\n\n\n\n

Sobre o Grupo HEINEKEN<\/strong><\/p>\n\n\n\n

O Grupo HEINEKEN chegou ao Brasil em maio de 2010, ap\u00f3s a aquisi\u00e7\u00e3o da divis\u00e3o de cerveja do Grupo FEMSA. Em 2017, fortaleceu sua presen\u00e7a no pa\u00eds com a aquisi\u00e7\u00e3o da Brasil Kirin, consolidando-se como o segundo maior player do mercado brasileiro de cervejas. Hoje, a companhia emprega mais de 13 mil pessoas e opera 13 unidades produtivas \u2013 sendo 12 cervejarias e duas microcervejarias \u2013 al\u00e9m de construir sua 14\u00aa cervejaria em Passos (MG).<\/p>\n\n\n\n

Com sede em S\u00e3o Paulo, o portf\u00f3lio da companhia inclui marcas como Heineken\u00ae, Amstel, Amstel Ultra, Eisenbahn, Eisenbahn Unfiltered, Sol, Baden Baden, Blue Moon, Lagunitas, Devassa, Tiger, Bavaria, Glacial, Kaiser, No Grau, Schin e Amstel Vibes. No segmento de n\u00e3o alco\u00f3licos, est\u00e3o presentes Heineken\u00ae 0.0, Sol Zero, CLASH\u2019D, FYS, Ituba\u00edna, Skinka e \u00c1gua Schin.<\/p>\n\n\n\n

O Grupo HEINEKEN no Brasil \u00e9 subsidi\u00e1rio da HEINEKEN NV, maior cervejaria da Europa. Mais informa\u00e7\u00f5es no site<\/a> e nos perfis da companhia no LinkedIn<\/a> e Instagram<\/a>.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Brasil, mar\u00e7o de 2026 – A Heineken\u00ae acaba de anunciar o lan\u00e7amento de um estudo in\u00e9dito sobre algoritmos e seu impacto na socializa\u00e7\u00e3o do p\u00fablico brasileiro. A iniciativa foi desenvolvida em parceria com a Box 1824, consultoria estrat\u00e9gica global especializada em comportamento, cultura e inova\u00e7\u00e3o de neg\u00f3cios. O mapeamento envolve entrevistas com conectores culturais do universo digital e mais de 1.000 brasileiros para investigar h\u00e1bitos de socializa\u00e7\u00e3o e comportamento online. A pesquisa tamb\u00e9m divulgar\u00e1 dados exclusivos sobre como o \u00e2mbito digital \u00e9 guiado por algoritmos que transpassam para o offline, acrescentando observa\u00e7\u00f5es como esses sistemas influenciam \u2014 e tamb\u00e9m potencializam \u2014<\/p>","protected":false},"author":2,"featured_media":13746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315],"tags":[1578,1032,1577],"class_list":{"0":"post-13744","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias-corporativas-dino","8":"tag-box-1824","9":"tag-heineken","10":"tag-impacto-dos-algoritmos"},"yoast_head":"\nHeineken e o Impacto dos Algoritmos na Socializa\u00e7\u00e3o no Brasil<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a a parceria da Heineken e o impacto dos algoritmos na vida real. 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