{"id":13515,"date":"2026-03-05T00:00:00","date_gmt":"2026-03-05T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/03\/05\/326673-imobmeet-crm-centraliza-processos-no-mercado-imobiliario\/"},"modified":"2026-03-05T15:33:48","modified_gmt":"2026-03-05T15:33:48","slug":"326673-imobmeet-crm-centraliza-processos-no-mercado-imobiliario","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/03\/05\/326673-imobmeet-crm-centraliza-processos-no-mercado-imobiliario\/","title":{"rendered":"Imobmeet CRM centraliza processos no mercado imobili\u00e1rio"},"content":{"rendered":"

O mercado imobili\u00e1rio fechou 2025 com recordes em lan\u00e7amentos e vendas, segundo dados<\/a> da C\u00e2mara Brasileira da Ind\u00fastria da Constru\u00e7\u00e3o (CBIC). Em um contexto de crescimento do setor, solu\u00e7\u00f5es tecnol\u00f3gicas t\u00eam surgido para auxiliar construtoras, incorporadoras e loteadoras a estruturar o processo comercial e o controle financeiro. Um exemplo \u00e9 o Imobmeet CRM<\/a>.<\/p>\n

Trata-se de um software CRM para incorporadoras e loteadoras que centraliza desde a captura de leads (prospec\u00e7\u00e3o de potenciais clientes) ao p\u00f3s-venda, passando por reserva, disponibilidade, proposta e assinatura de contrato. Em uma expans\u00e3o recente, foi incorporada tamb\u00e9m a gest\u00e3o de receb\u00edveis, isto \u00e9, o controle estrat\u00e9gico do que a empresa tem a receber.<\/p>\n

"Diferentemente de CRMs que param na reserva ou na venda, o Imobmeet pode resolver um dos gargalos financeiros do p\u00f3s-venda que as incorporadoras e loteadoras mais enfrentam: o split autom\u00e1tico de comiss\u00f5es, evitando a bitributa\u00e7\u00e3o e fazendo a gest\u00e3o inteligente de receb\u00edveis. O Imobmeet CRM tem como premissa eliminar a \u2018zona cinzenta\u2019 entre o contrato assinado e o dinheiro no caixa. Ao unificar o comercial ao financeiro, a ferramenta tem como potencial acabar com as gambiarras manuais e garantir que o split de comiss\u00f5es seja autom\u00e1tico e transparente, protegendo a margem de lucro da empresa", explica Gleybiony Camargo, CEO e fundador da Imobmeet CRM<\/a>. A sigla CRM significa, em ingl\u00eas, "gest\u00e3o de relacionamento com o cliente".<\/p>\n

Outras funcionalidades do software incluem: integra\u00e7\u00f5es com ERP (um software de gest\u00e3o), cria\u00e7\u00e3o de agentes de intelig\u00eancia artificial (IA), atendimento por WhatsApp, gest\u00e3o de unidades. Na pr\u00e1tica, a solu\u00e7\u00e3o pode evitar que uma construtora, incorporadora ou loteadora precise recorrer a diferentes aplicativos, planilhas e sistemas para o dia a dia do neg\u00f3cio.<\/p>\n

"O Imobmeet<\/a> pode ser o \u2018c\u00e9rebro\u2019 da opera\u00e7\u00e3o, buscando garantir que o gestor saiba de fato como est\u00e1 a sua opera\u00e7\u00e3o comercial e o financeiro entenda como est\u00e1 a sa\u00fade financeira da empresa", compara Gleybiony Camargo. A motiva\u00e7\u00e3o para fazer a ferramenta evoluir de um CRM tradicional para uma solu\u00e7\u00e3o mais completa veio ap\u00f3s a percep\u00e7\u00e3o de que a venda imobili\u00e1ria n\u00e3o termina na assinatura do contrato.<\/p>\n

Segundo Gleybiony Camargo, o mercado sofre do que ele chama de "software prateleira": sistemas potentes, mas que o corretor n\u00e3o usa por serem complexos. O Imobmeet busca preencher essa lacuna, fazendo com que toda a equipe adote a solu\u00e7\u00e3o.<\/p>\n

"Se o corretor n\u00e3o usa, o gestor n\u00e3o tem dados. Por isso, o Imobmeet foi desenhado para ser t\u00e3o intuitivo quanto um aplicativo de delivery, com foco em garantir que o dado chegue limpo para o gestor comercial e para o financeiro", exemplifica o empres\u00e1rio.<\/p>\n

Ele diz tamb\u00e9m que, tradicionalmente, muitos leads se perdem entre o marketing e o atendimento do corretor no setor imobili\u00e1rio. O Imobmeet<\/a> busca resolver isso com automa\u00e7\u00e3o de distribui\u00e7\u00e3o e o monitoramento de tempo de resposta somados \u00e0 qualifica\u00e7\u00e3o autom\u00e1tica via WhatsApp com IA.<\/p>\n

Gleybiony Camargo ressalta que dados centralizados podem eliminar as decis\u00f5es tomadas apenas em cren\u00e7as ou opini\u00f5es. Para uma incorporadora ou loteadora, isso pode ajudar a trazer maior previsibilidade de caixa (melhor compreens\u00e3o do ritmo de vendas), otimiza\u00e7\u00e3o de investimento (saber qual canal de marketing traz o cliente que realmente assina o contrato) e reduzir o custo operacional (menos retrabalho e fim das planilhas paralelas).<\/p>\n

O empres\u00e1rio se diz otimista quanto ao uso de tecnologias cada vez mais inteligentes e integradas no mercado imobili\u00e1rio. Com a evolu\u00e7\u00e3o da IA, Gleybiony Camargo sente que muitas incorporadoras e loteadoras abriram a mente para ajustar o processo comercial.<\/p>\n

"O futuro \u00e9 a venda transparente. A jornada de compra ser\u00e1 t\u00e3o fluida quanto uma compra em um e-commerce, com an\u00e1lise de cr\u00e9dito e registro em cart\u00f3rio cada vez mais automatizados e digitais, caracterizando uma venda online, sem burocracia, sendo realizada de forma din\u00e2mica e sem medo", prev\u00ea Gleybiony Camargo.<\/p>\n

Para saber mais, basta acessar o site do Imobmeet CRM: https:\/\/imobmeet.com.br\/<\/a><\/p>\n

\"\"<\/p>","protected":false},"excerpt":{"rendered":"

Gleybiony Camargo, CEO e fundador da Imobmeet, explica o funcionamento do software CRM para incorporadoras e loteadoras que centraliza processos de gest\u00e3o, atendimento, vendas e p\u00f3s-vendas.<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315],"tags":[348,341,342,340,323],"class_list":{"0":"post-13515","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-noticias-corporativas-dino","7":"tag-construcao-civil","8":"tag-economia","9":"tag-empreendedorismo","10":"tag-startups","11":"tag-tecnologia"},"yoast_head":"\nImobmeet CRM centraliza processos no mercado imobili\u00e1rio - Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/angelboss.com.br\/en\/2026\/03\/05\/326673-imobmeet-crm-centraliza-processos-no-mercado-imobiliario\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Imobmeet CRM centraliza processos no mercado imobili\u00e1rio - 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