{"id":12930,"date":"2026-03-02T19:38:43","date_gmt":"2026-03-02T19:38:43","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=12930"},"modified":"2026-03-02T19:39:09","modified_gmt":"2026-03-02T19:39:09","slug":"fila-no-ironman-brasil-2026-patrocinio-triatlo","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/03\/02\/fila-no-ironman-brasil-2026-patrocinio-triatlo\/","title":{"rendered":"FILA amplia estrat\u00e9gia no endurance e ser\u00e1 patrocinadora do IRONMAN Brasil em 2026"},"content":{"rendered":"

Ap\u00f3s anos de atua\u00e7\u00e3o no evento, a marca italiana oficializa parceria e refor\u00e7a posicionamento no segmento de running performance<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A FILA anuncia o patroc\u00ednio oficial do IRONMAN Brasil em 2026 como parte de sua estrat\u00e9gia de fortalecimento no endurance, com a corrida como pilar central e foco em convers\u00e3o, experimenta\u00e7\u00e3o e amplia\u00e7\u00e3o de participa\u00e7\u00e3o no segmento de running performance. <\/p>\n\n\n\n

Ap\u00f3s anos de presen\u00e7a ativa no evento, a marca passa a ocupar uma posi\u00e7\u00e3o estrat\u00e9gica no principal circuito de triatlo de longa dist\u00e2ncia do pa\u00eds. O patroc\u00ednio contempla todas as etapas do IRONMAN no Brasil e amplia a atua\u00e7\u00e3o da FILA ao integrar visibilidade de marca, relacionamento direto com o consumidor e venda de produtos ao longo da temporada.<\/p>\n\n\n\n

A temporada come\u00e7a oficialmente no dia 8 de mar\u00e7o, em Curitiba (PR), com a primeira etapa do IRONMAN Brasil 2026. A prova marca o in\u00edcio da estrat\u00e9gia da FILA no ano e j\u00e1 conta com forte presen\u00e7a do time de atletas da marca na disputa.<\/p>\n\n\n\n

A presen\u00e7a da FILA se materializa no Iron Village, \u00e1rea oficial do evento, onde a marca contar\u00e1 com loja pr\u00f3pria em todas as etapas. O espa\u00e7o permitir\u00e1 a comercializa\u00e7\u00e3o de produtos, testagem de cal\u00e7ados e contato direto com atletas e praticantes, al\u00e9m de a\u00e7\u00f5es voltadas ao consumidor final.<\/p>\n\n\n\n

Para esta primeira etapa do IRONMAN Brasil 2026, a FILA lan\u00e7a o Racer Carbon 3 Tri, vers\u00e3o desenvolvida especialmente para triatletas. O modelo mant\u00e9m a plataforma tecnol\u00f3gica j\u00e1 consagrada e incorpora atualiza\u00e7\u00f5es espec\u00edficas para a modalidade, como cadar\u00e7o el\u00e1stico, simbologia do triatlo e espa\u00e7o para registro do tempo de prova. A edi\u00e7\u00e3o especial chega na cor dourada, em refer\u00eancia \u00e0 conquista, performance e resultado.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201cO IRONMAN \u00e9 um ambiente estrat\u00e9gico para a FILA, onde performance, produto e consumidor se encontram. Nosso patroc\u00ednio est\u00e1 diretamente conectado \u00e0 estrat\u00e9gia de crescimento no endurance, \u00e0 consolida\u00e7\u00e3o do Racer Carbon 3 no segmento premium e \u00e0 gera\u00e7\u00e3o de resultados ao longo da temporada\u201d, afirma Adriana Magalh\u00e3es David, Head de Marketing e Branding da FILA Brasil.<\/p>\n\n\n\n

O patroc\u00ednio se apoia em um time de 15 atletas, entre profissionais e amadores, que utilizam os produtos FILA em treinos e competi\u00e7\u00f5es, contribuindo para valida\u00e7\u00e3o t\u00e9cnica e credibilidade no alto rendimento. Entre eles est\u00e1 o argentino Luciano Taccone, campe\u00e3o do IRONMAN Brasil, que integra o time da marca em 2026, e o brasileiro Reinaldo Colucci, um dos nomes mais relevantes do triatlo nacional, que passa a compor o squad da FILA nesta temporada.<\/p>\n\n\n\n

Na etapa de Curitiba, a FILA ser\u00e1 representada pelos seguintes atletas:<\/p>\n\n\n\n

Profissionais (PRO):<\/p>\n\n\n\n

Luis Ohde<\/p>\n\n\n\n

Pamella Oliveira<\/p>\n\n\n\n

Igor Amorelli<\/p>\n\n\n\n

Enzo Krauss<\/p>\n\n\n\n

Gabriel Klein<\/p>\n\n\n\n

Reinaldo Colucci<\/p>\n\n\n\n

Amadores:<\/p>\n\n\n\n

Fellipe Santos<\/p>\n\n\n\n

Andr\u00e9 Sanches<\/p>\n\n\n\n

Gabriel Klauberg<\/p>\n\n\n\n

Taccone compete equipado com o Racer Carbon 3, modelo de mais alta performance da FILA e pe\u00e7a-chave da estrat\u00e9gia no endurance, atuando tanto como produto de credibilidade quanto como foco comercial no segmento premium de corrida.<\/p>\n\n\n\n

Com o patroc\u00ednio do IRONMAN Brasil, a FILA consolida sua atua\u00e7\u00e3o no endurance e avan\u00e7a em sua estrat\u00e9gia de running performance, conectando produto, atleta e consumidor em um ambiente de alta relev\u00e2ncia esportiva e comercial.<\/p>","protected":false},"excerpt":{"rendered":"

Ap\u00f3s anos de atua\u00e7\u00e3o no evento, a marca italiana oficializa parceria e refor\u00e7a posicionamento no segmento de running performance A FILA anuncia o patroc\u00ednio oficial do IRONMAN Brasil em 2026 como parte de sua estrat\u00e9gia de fortalecimento no endurance, com a corrida como pilar central e foco em convers\u00e3o, experimenta\u00e7\u00e3o e amplia\u00e7\u00e3o de participa\u00e7\u00e3o no<\/p>","protected":false},"author":2,"featured_media":12934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,154,1],"tags":[306,1328],"class_list":["post-12930","post","type-post","status-publish","format-standard","has-post-thumbnail","category-eai-bora-nessa","category-esportes","category-uncategorized","tag-306","tag-fila-no-ironman-brasil"],"yoast_head":"\nFILA no IRONMAN Brasil 2026: Patroc\u00ednio e Alta Performance<\/title>\n<meta name=\"description\" content=\"A presen\u00e7a da FILA no IRONMAN Brasil 2026 marca o novo posicionamento da marca no endurance. 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