{"id":12701,"date":"2026-02-27T19:38:36","date_gmt":"2026-02-27T19:38:36","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=12701"},"modified":"2026-02-27T19:38:38","modified_gmt":"2026-02-27T19:38:38","slug":"vendas-da-fila-no-rio-open-2026-crescimento-tenis","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/02\/27\/vendas-da-fila-no-rio-open-2026-crescimento-tenis\/","title":{"rendered":"T\u00eanis\u00a0masculino\u00a0e\u00a0sportswear\u00a0feminino\u00a0impulsionam\u00a0vendas\u00a0da\u00a0FILA\u00a0no\u00a0Rio\u00a0Open\u00a02026"},"content":{"rendered":"

Enquanto alguns produtos para o p\u00fablico\u00a0feminino\u00a0cresceram 11%, lan\u00e7amentos como o Axilus 3 superaram 25% de alta\u00a0em compara\u00e7\u00e3o ao ano anterior<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Mesmo diante de um cen\u00e1rio desafiador \u2014 marcado pelo feriado de Carnaval, dias de chuva e pela elimina\u00e7\u00e3o precoce de Jo\u00e3o Fonseca na chave de simples \u2014 a FILA encerrou sua participa\u00e7\u00e3o no Rio Open 2026 com desempenho positivo na loja oficial do torneio.<\/p>\n\n\n\n

As\u00a0vendas\u00a0foram impulsionadas principalmente por duas frentes\u00a0estrat\u00e9gicas: o t\u00eanis\u00a0masculino\u00a0e\u00a0o\u00a0sportswear\u00a0feminino.\u00a0Entre os destaques, alguns produtos voltados ao p\u00fablico\u00a0feminino\u00a0registraram crescimento de 11%\u00a0em rela\u00e7\u00e3o a 2025, refor\u00e7ando a\u00a0evolu\u00e7\u00e3o\u00a0da\u00a0marca dentro desse segmento. J\u00e1\u00a0no\u00a0masculino, lan\u00e7amentos como o Axilus 3 apresentaram desempenho\u00a0expressivo, superando 25% de crescimento na compara\u00e7\u00e3o com o ano anterior.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Os n\u00fameros consideram o per\u00edodo at\u00e9 a v\u00e9spera do encerramento do torneio, sem contabilizar o \u00faltimo dia de evento.<\/p>\n\n\n\n

O resultado evidencia a for\u00e7a do portf\u00f3lio da FILA dentro do principal evento de t\u00eanis da Am\u00e9rica do Sul e refor\u00e7a a consist\u00eancia da estrat\u00e9gia da marca no esporte, equilibrando inova\u00e7\u00e3o, performance e conex\u00e3o com o consumidor.<\/p>\n\n\n\n

Patrocinadora oficial do Rio Open h\u00e1 10 anos, a FILA amplia sua atua\u00e7\u00e3o no torneio assinando os uniformes de boleiros e equipe, promovendo ativa\u00e7\u00f5es e operando a loja oficial \u2014 um dos principais pontos de contato com o p\u00fablico ao longo da semana de competi\u00e7\u00e3o. Realizado no Jockey Club Brasileiro, no Rio de Janeiro, o torneio \u00e9 o \u00fanico ATP 500 da Am\u00e9rica do Sul e re\u00fane alguns dos principais nomes do circuito mundial, al\u00e9m de p\u00fablico qualificado e ampla cobertura de m\u00eddia.<\/p>\n\n\n\n

\u201cA parceria com o\u00a0Rio\u00a0Open\u00a0\u00e9\u00a0estrat\u00e9gica para a\u00a0FILA\u00a0porque refor\u00e7a\u00a0nossa conex\u00e3o genu\u00edna com o t\u00eanis\u00a0e\u00a0nos posiciona dentro do principal palco\u00a0da\u00a0modalidade na Am\u00e9rica do Sul.\u00a0Estar presente\u00a0no\u00a0evento vai muito al\u00e9m\u00a0da\u00a0visibilidade: \u00e9 sobre construir relacionamento com o consumidor\u00a0e\u00a0fortalecer\u00a0nossa autoridade na categoria\u201d, afirma Adriana, Head de Marketing\u00a0da\u00a0FILA\u00a0Brasil.<\/p>","protected":false},"excerpt":{"rendered":"

Enquanto alguns produtos para o p\u00fablico\u00a0feminino\u00a0cresceram 11%, lan\u00e7amentos como o Axilus 3 superaram 25% de alta\u00a0em compara\u00e7\u00e3o ao ano anterior Mesmo diante de um cen\u00e1rio desafiador \u2014 marcado pelo feriado de Carnaval, dias de chuva e pela elimina\u00e7\u00e3o precoce de Jo\u00e3o Fonseca na chave de simples \u2014 a FILA encerrou sua participa\u00e7\u00e3o no Rio Open 2026 com desempenho positivo na loja oficial do torneio. As\u00a0vendas\u00a0foram impulsionadas<\/p>","protected":false},"author":2,"featured_media":12706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,154,609],"tags":[634,826,1277],"class_list":["post-12701","post","type-post","status-publish","format-standard","has-post-thumbnail","category-eai-bora-nessa","category-esportes","category-moda","tag-fila","tag-rio-open-2026","tag-sportwear"],"yoast_head":"\nVendas da FILA no Rio Open: Sucesso no T\u00eanis e Sportswear<\/title>\n<meta name=\"description\" content=\"As vendas da FILA no Rio Open 2026 surpreenderam com alta de 25% em cal\u00e7ados masculinos e crescimento no sportswear feminino. 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