{"id":12650,"date":"2026-02-27T18:50:34","date_gmt":"2026-02-27T18:50:34","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=12650"},"modified":"2026-02-27T18:50:36","modified_gmt":"2026-02-27T18:50:36","slug":"tratamento-capilar-koleston-oleo-9-em-1-tecnologia-plex","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/02\/27\/tratamento-capilar-koleston-oleo-9-em-1-tecnologia-plex\/","title":{"rendered":"Koleston\u00a0entra\u00a0na\u00a0categoria\u00a0de\u00a0tratamento\u00a0capilarcom\u00a0\u00f3leo\u00a0multifuncional\u00a0e\u00a0tratamento\u00a0intensivo"},"content":{"rendered":"

Tecnologia Plex e benef\u00edcios 9 em 1 estendem cuidado da colora\u00e7\u00e3o para etapa de tratamento<\/em> <\/p>\n\n\n\n

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S\u00e3o Paulo, 09 de fevereiro de 2026<\/strong> \u2013 Koleston, marca l\u00edder no segmento premium de colora\u00e7\u00e3o no Brasil, amplia seu portf\u00f3lio e passa a atuar tamb\u00e9m na categoria de tratamento capilar com dois produtos voltados a diferentes etapas do cuidado: Tratamento Poderoso com tecnologia Plex e o \u00d3leo Poderoso 9 em 1. A movimenta\u00e7\u00e3o acompanha o objetivo da companhia de estar presente em toda a jornada de cuidados com os fios: da colora\u00e7\u00e3o \u00e0 manuten\u00e7\u00e3o di\u00e1ria.<\/p>\n\n\n\n

O Tratamento Poderoso deixa de ser exclusivo do kit de colora\u00e7\u00e3o e passa a ser comercializado separadamente em bisnaga. A formula\u00e7\u00e3o com tecnologia Plex foi desenvolvida para reconstruir liga\u00e7\u00f5es internas da fibra, aumentar a resist\u00eancia \u00e0 queda e repor brilho em cabelos submetidos a processos qu\u00edmicos ou agress\u00f5es mec\u00e2nicas como secador, chapinha etc., pode ser usado em todos os tipos de cabelos, inclusive com ou sem colora\u00e7\u00e3o. Testes internos apontam fios at\u00e9 dez vezes mais fortes ap\u00f3s o uso cont\u00ednuo.<\/p>\n\n\n\n

“Nosso tratamento sempre foi um produto muito admirado por sua qualidade e tecnologia. Por isso, atendemos o pedido das nossas consumidoras e disponibilizamos este item da caixinha de forma avulsa e com a embalagem para uso di\u00e1rio\u201d, explica Nathalie Honda, CMO de Wella Company. “Compondo a \u2018dupla poderosa\u2019 com o \u00f3leo multifuncional, mostramos que a jornada capilar continua al\u00e9m da cor e que Koleston \u00e9 o aliado ideal para quem j\u00e1 confiava no processo de colora\u00e7\u00e3o feito em casa\u201d.<\/p>\n\n\n\n

O \u00d3leo Poderoso 9 em 1 combina \u00f3leo de argan e vitamina E. foi formulado para controle de frizz por at\u00e9 72 horas, prote\u00e7\u00e3o t\u00e9rmica e brilho imediato, com prote\u00e7\u00e3o UV, al\u00e9m de ser muito vers\u00e1til, podendo ser aplicado nos fios antes de dormir, para finaliza\u00e7\u00e3o ou ida a academia. A textura leve permite aplica\u00e7\u00e3o em cabelos \u00famidos ou secos, sem enx\u00e1gue.<\/p>\n\n\n\n

Com\u00a0a\u00a0estreia dos dois\u00a0tratamentos\u00a0de\u00a0Koleston\u00a0no varejo\u00a0nacional, Wella\u00a0Company reafirma seu\u00a0compromisso\u00a0com\u00a0a inova\u00e7\u00e3o,\u00a0expandindo o portf\u00f3lio para atender a todas as\u00a0etapas da jornada\u00a0capilar, da colora\u00e7\u00e3o ao\u00a0tratamento. A “dupla poderosa” chega ao varejo\u00a0nacional\u00a0com\u00a0pre\u00e7os sugeridos a partir\u00a0de\u00a0R$ 49,90.<\/p>\n\n\n\n

Servi\u00e7o:\u00a0<\/strong>\u00a0<\/h2>\n\n\n\n
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Koleston\u00a0\u00d3leo Poderoso 9\u00a0em 1<\/strong><\/h2>\n\n\n\n

Pre\u00e7o sugerido: R$ 49,99<\/strong>\u00a0
\u00d3leo\u00a0capilar\u00a0de\u00a0100 ml\u00a0com\u00a0nove benef\u00edcios\u00a0declarados: nutri\u00e7\u00e3o, brilho, maciez, controle\u00a0de\u00a0frizz (72h), prote\u00e7\u00e3o t\u00e9rmica, aux\u00edlio\u00a0na\u00a0repara\u00e7\u00e3o\u00a0de\u00a0danos, preven\u00e7\u00e3o\u00a0de\u00a0pontas duplas, blindagem contra agentes\u00a0externos\u00a0e\u00a0toque aveludado. Indicado para todos os tipos\u00a0de\u00a0cabelo.
\u00a0<\/p>\n\n\n\n

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Koleston\u00a0Tratamento\u00a0Poderoso<\/strong><\/h2>\n\n\n\n

Pre\u00e7o sugerido: R$ 49,99<\/strong>\u00a0
Tratamento\u00a0Poderoso \u00e9 um produto\u00a0intensivo\u00a0desenvolvido\u00a0especialmente para recuperar cabelos danificados. Sua f\u00f3rmula inovadora,\u00a0com\u00a0tecnologia reparadora PLEX, atua\u00a0na\u00a0repara\u00e7\u00e3o profunda da superf\u00edcie dos fios, proporcionando nutri\u00e7\u00e3o instant\u00e2nea\u00a0e\u00a0hidrata\u00e7\u00e3o intensa. Ideal para quem busca restaurar a vitalidade dos cabelos fragilizados,\u00a0este produto\u00a0entrega um resultado vis\u00edvel\u00a0desde a primeira aplica\u00e7\u00e3o. Indicado para quem\u00a0deseja fortalecer o cabelo\u00a0e\u00a0prevenir a quebra, o\u00a0Tratamento\u00a0Poderoso transforma fios ressecados\u00a0e\u00a0sem vida\u00a0em cabelos saud\u00e1veis, suaves\u00a0e\u00a0com\u00a0brilho. Sua a\u00e7\u00e3o instant\u00e2nea torna o cuidado\u00a0capilar\u00a0pr\u00e1tico\u00a0e\u00a0eficiente para o dia a dia<\/p>","protected":false},"excerpt":{"rendered":"

Tecnologia Plex e benef\u00edcios 9 em 1 estendem cuidado da colora\u00e7\u00e3o para etapa de tratamento  S\u00e3o Paulo, 09 de fevereiro de 2026 \u2013 Koleston, marca l\u00edder no segmento premium de colora\u00e7\u00e3o no Brasil, amplia seu portf\u00f3lio e passa a atuar tamb\u00e9m na categoria de tratamento capilar com dois produtos voltados a diferentes etapas do cuidado: Tratamento Poderoso com tecnologia Plex e o \u00d3leo Poderoso 9 em 1. A movimenta\u00e7\u00e3o acompanha o objetivo da companhia de estar presente em toda a jornada de cuidados com os fios: da colora\u00e7\u00e3o \u00e0 manuten\u00e7\u00e3o di\u00e1ria. O Tratamento Poderoso deixa de ser exclusivo do kit de colora\u00e7\u00e3o e passa a<\/p>","protected":false},"author":2,"featured_media":12652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[1260,1261,1262],"class_list":["post-12650","post","type-post","status-publish","format-standard","has-post-thumbnail","category-beleza-e-bem-estar","tag-koleston","tag-tratamento-capilar","tag-tratamento-intensivo"],"yoast_head":"\nTratamento Capilar Koleston: Conhe\u00e7a a Nova Linha de Cuidados<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a o novo tratamento capilar Koleston! Agora com \u00f3leo multifuncional 9 em 1 e m\u00e1scara com tecnologia Plex para fios 10 vezes mais fortes. 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