{"id":12518,"date":"2026-02-26T18:13:36","date_gmt":"2026-02-26T18:13:36","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=12518"},"modified":"2026-02-26T18:17:03","modified_gmt":"2026-02-26T18:17:03","slug":"collab-pringles-e-baw-streetwear-anos-80-original-do-pop","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/02\/26\/collab-pringles-e-baw-streetwear-anos-80-original-do-pop\/","title":{"rendered":"Pringles\u00ae aposta no streetwear com collab in\u00e9dita com a BAW\u00ae inspirada nos anos 80"},"content":{"rendered":"

Parceria traduz c\u00f3digos conhecidos da marca de snacks para a moda, conectando cultura pop e est\u00e9tica retr\u00f4<\/em><\/p>\n\n\n\n

S\u00e3o Paulo,\u00a0fevereiro de 2026\u00a0\u2013<\/strong>\u00a0Pringles\u00ae d\u00e1 um passo al\u00e9m do universo dos snacks e entra no territ\u00f3rio da moda com uma collab in\u00e9dita ao lado da BAW\u00ae<\/strong>, marca brasileira de streetwear. A iniciativa parte da campanha \u201cOriginal do Pop\u201d e a parceria transforma refer\u00eancias oitentistas em pe\u00e7as que conectam nostalgia, cultura pop e identidade urbana.<\/p>\n\n\n\n

A escolha da est\u00e9tica na \u00e9poca surge a partir da observa\u00e7\u00e3o do retorno em interesses dessa d\u00e9cada, como o vinil, pela Gera\u00e7\u00e3o Z, que revisita refer\u00eancias do passado em busca de autenticidade e experimenta\u00e7\u00e3o est\u00e9tica. Elementos que marcaram a cultura pop, como cores vibrantes, grafismos retr\u00f4 e refer\u00eancias ao universo das discotecas, aparecem reinterpretados sob o olhar do streetwear atual, criando um equil\u00edbrio entre passado e presente.<\/p>\n\n\n\n

\"\"
Imagem\/Divulga\u00e7\u00e3o <\/figcaption><\/figure>\n\n\n\n

\u201cUm dos nossos objetivos foi levar elementos que fazem parte da identidade de Pringles\u00ae para o lifestyle. A BAW\u00ae<\/strong>\u00a0foi a parceira ideal porque traduz bem a linguagem do streetwear e tem conex\u00e3o real com o p\u00fablico jovem\u201d, afirma Angela Viana, Gerente S\u00eanior de Marketing para Pringles\u00ae.<\/p>\n\n\n\n

A collab ressignifica s\u00edmbolos de Pringles\u00ae e os transporta para o vestu\u00e1rio. Detalhes como o z\u00edper em formato de lata, etiquetas inspiradas na batata e recortes que fazem refer\u00eancia \u00e0 gravata do personagem Mr. P, pensados para quem enxerga a moda como extens\u00e3o da pr\u00f3pria identidade.<\/p>\n\n\n\n

A campanha tamb\u00e9m conta com a participa\u00e7\u00e3o do cantor Supla, que possui liga\u00e7\u00e3o com a cultura pop e refor\u00e7a a inspira\u00e7\u00e3o nos anos 80. A escolha do artista ajuda a traduzir o esp\u00edrito da collab ao unir atitude e refer\u00eancias retr\u00f4 em uma linguagem alinhada ao universo fashion e musical da campanha.<\/p>\n\n\n\n

O projeto reflete uma estrat\u00e9gia da marca de explorar novas formas de express\u00e3o dentro da cultura pop e dialogar com diferentes universos criativos. Ao atravessar categorias e entrar no universo fashion, Pringles\u00ae<\/strong>\u00a0amplia sua presen\u00e7a no lifestyle e se aproxima de uma gera\u00e7\u00e3o que consome moda, m\u00fasica e cultura como express\u00f5es de identidade.<\/p>\n\n\n\n

A cole\u00e7\u00e3o estar\u00e1 dispon\u00edvel exclusivamente por meio da promo\u00e7\u00e3o da campanha \u201cOriginal do Pop\u201d, que inclui a compra de produtos participantes e cadastro na plataforma oficial.<\/p>\n\n\n\n

\"\"<\/figure>","protected":false},"excerpt":{"rendered":"

Parceria traduz c\u00f3digos conhecidos da marca de snacks para a moda, conectando cultura pop e est\u00e9tica retr\u00f4 S\u00e3o Paulo,\u00a0fevereiro de 2026\u00a0\u2013\u00a0Pringles\u00ae d\u00e1 um passo al\u00e9m do universo dos snacks e entra no territ\u00f3rio da moda com uma collab in\u00e9dita ao lado da BAW\u00ae, marca brasileira de streetwear. A iniciativa parte da campanha \u201cOriginal do Pop\u201d<\/p>","protected":false},"author":2,"featured_media":12521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[167,168],"tags":[1224,1238,1239,1237],"class_list":["post-12518","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dicas-do-chef","category-eai-bora-nessa","tag-baw","tag-colecao-streetwear","tag-pecas-exclusivas","tag-pringles"],"yoast_head":"\nCollab Pringles e BAW: Cole\u00e7\u00e3o Streetwear Inspirada nos Anos 80<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a a nova collab Pringles e BAW! Inspirada nos anos 80, a cole\u00e7\u00e3o une snacks e streetwear com pe\u00e7as exclusivas. 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