{"id":12262,"date":"2026-02-24T18:20:16","date_gmt":"2026-02-24T18:20:16","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=12262"},"modified":"2026-02-24T18:20:31","modified_gmt":"2026-02-24T18:20:31","slug":"latam-lacte-2026-mercado-corporativo","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/02\/24\/latam-lacte-2026-mercado-corporativo\/","title":{"rendered":"LATAM refor\u00e7a estrat\u00e9gia de efici\u00eancia e crescimento no mercado corporativo durante o LACTE 2026"},"content":{"rendered":"

Companhia amplia malha a\u00e9rea dom\u00e9stica e internacional, fortalece parceria com a Delta Air Lines e consolida avan\u00e7o em conectividade, experi\u00eancia do cliente e participa\u00e7\u00e3o de mercado<\/em><\/p>\n\n\n\n

S\u00e3o Paulo, 24 de fevereiro de 2026 \u2013<\/strong>\u00a0A LATAM apresentou no LACTE 2026, um dos principais encontros da ind\u00fastria de viagens e eventos corporativos da Am\u00e9rica Latina, os avan\u00e7os de sua opera\u00e7\u00e3o no Brasil e no exterior, refor\u00e7ando sua estrat\u00e9gia de longo prazo baseada em efici\u00eancia, qualidade de servi\u00e7o e fortalecimento do relacionamento com o mercado corporativo e seus passageiros mais frequentes.<\/p>\n\n\n\n

No evento, a companhia compartilha estande com a Delta Air Lines, sua parceira de Joint Venture, em um lounge de 25 m\u00b2 preparado para receber clientes e parceiros durante os dois dias de programa\u00e7\u00e3o. O espa\u00e7o destaca a malha a\u00e9rea combinada das duas empresas e convida o p\u00fablico com a mensagem \u201cBem-vindo a ir mais alto e imaginar sua pr\u00f3xima viagem para mais de 300 destinos\u201d, em refer\u00eancia \u00e0 conectividade ampliada entre Am\u00e9rica do Sul e Am\u00e9rica do Norte.<\/p>\n\n\n\n

A LATAM tamb\u00e9m levou ao estande uma poltrona da cabine Premium Economy, permitindo que clientes e parceiros vivenciassem de perto a experi\u00eancia do produto voltado ao viajante corporativo. No espa\u00e7o, os visitantes puderam conhecer os diferenciais da cabine, como maior conforto e espa\u00e7o, assento central bloqueado e servi\u00e7o de bordo diferenciado.<\/p>\n\n\n\n

Durante participa\u00e7\u00e3o na plen\u00e1ria do evento,\u00a0Aline Mafra, diretora de Vendas e Marketing da LATAM Brasil<\/strong>, destacou a consist\u00eancia da estrat\u00e9gia da companhia: \u201c\u00c9 importante que os profissionais da cadeia de viagens saibam que a maior companhia a\u00e9rea do Brasil est\u00e1 num momento robusto, s\u00f3lido e que passa seguran\u00e7a para os neg\u00f3cios de seus parceiros. Os resultados consistentes da LATAM est\u00e3o diretamente associados \u00e0 capacidade e \u00e0 velocidade que a companhia tem de realizar grandes investimentos em produtos, como nossa cabine Premium Economy, transporte \u00e0s aeronaves com ve\u00edculos Audi, experi\u00eancias dentro das aeronaves e a amabilidade da tripula\u00e7\u00e3o. Isso tudo nos trouxe at\u00e9 a lideran\u00e7a do setor de viagens corporativas com mais de 40% deste mercado, segundo a Abracorp. Nossos investimentos j\u00e1 anunciados para 2026 – como a nova frota Embraer, cabine Premium Comfort, constru\u00e7\u00e3o da nova sala VIP em Guarulhos e reformula\u00e7\u00e3o das cabines da frota Boeing 787 – ir\u00e3o nos levar a um patamar ainda mais alto<\/em>\u201d.<\/p>\n\n\n\n

A estrat\u00e9gia apresentada no LACTE reflete um direcionamento de longo prazo que ampliou a capacidade de investimento da companhia, impulsionou melhorias no produto e viabilizou o crescimento sustent\u00e1vel da malha a\u00e9rea. Como resultado, a LATAM elevou sua participa\u00e7\u00e3o no mercado dom\u00e9stico brasileiro de 34% em 2019 para 40% em 2025, de acordo com a Ag\u00eancia Nacional de Avia\u00e7\u00e3o Civil (Anac). No segmento corporativo, segundo dados da Associa\u00e7\u00e3o Brasileira de Ag\u00eancias de Viagens Corporativas (Abracorp), a participa\u00e7\u00e3o avan\u00e7ou de 28% para 42% no mesmo per\u00edodo.<\/p>\n\n\n\n

A evolu\u00e7\u00e3o tamb\u00e9m se refletiu na experi\u00eancia do cliente: o NPS (Net Promoter Score) da LATAM passou de 33 em 2019 para 54 em 2025. Desde 2019, a companhia ampliou de 44 para 60 o n\u00famero de destinos atendidos no Brasil, fortaleceu seus hubs em Guarulhos (SP), Bras\u00edlia (DF) e Fortaleza (CE) e expandiu opera\u00e7\u00f5es em mercados estrat\u00e9gicos como Porto Alegre (RS) e Curitiba (PR), contribuindo para a conectividade e o desenvolvimento regional.<\/p>\n\n\n\n

A combina\u00e7\u00e3o de efici\u00eancia estrutural, diversifica\u00e7\u00e3o geogr\u00e1fica e foco em receitas premium e passageiros frequentes tornou as receitas, custos e margens mais previs\u00edveis e resilientes, reduzindo a exposi\u00e7\u00e3o aos ciclos naturais da ind\u00fastria, \u00e0s oscila\u00e7\u00f5es cambiais e \u00e0s varia\u00e7\u00f5es no pre\u00e7o do combust\u00edvel.<\/p>\n\n\n\n

MAIS VOOS E DESTINOS LATAM EM 2026<\/strong><\/h2>\n\n\n\n

Durante o LACTE 2026, a LATAM tamb\u00e9m detalhou sua expans\u00e3o de rotas para este ano, ampliando a conectividade dom\u00e9stica e internacional.<\/p>\n\n\n\n

No mercado dom\u00e9stico, a companhia inaugurou em janeiro a rota Guarulhos (SP)\u2013Uberaba (MG) e iniciar\u00e1 novas opera\u00e7\u00f5es:<\/p>\n\n\n\n

    \n
  • Maio<\/strong>: Guarulhos\u2013Juiz de Fora e Bras\u00edlia\u2013Campina Grande<\/li>\n\n\n\n
  • Junho<\/strong>: Belo Horizonte\u2013Fortaleza e Guarulhos\u2013Caldas Novas<\/li>\n\n\n\n
  • Julho<\/strong>: Bras\u00edlia\u2013Uberl\u00e2ndia<\/li>\n\n\n\n
  • Setembro<\/strong>: Bras\u00edlia\u2013S\u00e3o Jos\u00e9 do Rio Preto<\/li>\n<\/ul>\n\n\n\n

    No mercado internacional, a expans\u00e3o inclui:<\/p>\n\n\n\n

      \n
    • Abril<\/strong>: Guarulhos\u2013Amsterd\u00e3<\/li>\n\n\n\n
    • Junho<\/strong>: Guarulhos\u2013Bruxelas<\/li>\n\n\n\n
    • Julho<\/strong>: Guarulhos\u2013Punta Cana<\/li>\n\n\n\n
    • Julho<\/strong>: Guarulhos\u2013Ushuaia (rota sazonal de inverno)<\/li>\n\n\n\n
    • Julho<\/strong>: Guarulhos\u2013Cidade do Cabo<\/li>\n<\/ul>\n\n\n\n

      As novas bases dom\u00e9sticas operam com aeronaves da fam\u00edlia Airbus A320, enquanto as rotas internacionais contam com Boeing 787, modelo reconhecido por sua maior efici\u00eancia operacional e redu\u00e7\u00e3o de emiss\u00f5es por assento.<\/p>\n\n\n\n

      Em 2025, o Grupo LATAM tamb\u00e9m anunciou a aquisi\u00e7\u00e3o de at\u00e9 70 aeronaves Embraer E195-E2, com entregas dos 24 pedidos firmes a partir do segundo semestre de 2026, para a LATAM Brasil. O modelo permitir\u00e1 \u00e0 companhia otimizar rotas j\u00e1 existentes e alcan\u00e7ar novos destinos na constru\u00e7\u00e3o de uma opera\u00e7\u00e3o cada vez mais eficiente, sustent\u00e1vel e segura para todos os seus clientes.<\/p>\n\n\n\n

      \"LATAM<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

      Estande da LATAM e Delta no LACTE de 2026 (Divulga\u00e7\u00e3o LATAM)<\/em><\/p>\n\n\n\n

      \"LATAM<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

      Aline Mafra, Diretora de Vendas e Marketing da LATAM Brasil, durante sua fala no LACTE (Divulga\u00e7\u00e3o LATAM)<\/em><\/p>\n\n\n\n

      <\/p>","protected":false},"excerpt":{"rendered":"

      Companhia amplia malha a\u00e9rea dom\u00e9stica e internacional, fortalece parceria com a Delta Air Lines e consolida avan\u00e7o em conectividade, experi\u00eancia do cliente e participa\u00e7\u00e3o de mercado S\u00e3o Paulo, 24 de fevereiro de 2026 \u2013\u00a0A LATAM apresentou no LACTE 2026, um dos principais encontros da ind\u00fastria de viagens e eventos corporativos da Am\u00e9rica Latina, os avan\u00e7os<\/p>","protected":false},"author":2,"featured_media":12264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"LATAM refor\u00e7a estrat\u00e9gia no LACTE 2026","_seopress_titles_desc":"LATAM apresenta no LACTE 2026 sua estrat\u00e9gia de crescimento, amplia rotas no Brasil e exterior e fortalece parceria com a Delta Air Lines.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"315","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"LATAM LACTE 2026","page_builder":"","footnotes":""},"categories":[315],"tags":[306,1182,1181],"class_list":["post-12262","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-306","tag-lacte","tag-latam"],"yoast_head":"\nLATAM refor\u00e7a estrat\u00e9gia no LACTE 2026<\/title>\n<meta name=\"description\" content=\"LATAM apresenta no LACTE 2026 sua estrat\u00e9gia de crescimento, amplia rotas no Brasil e exterior e fortalece parceria com a Delta Air Lines.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/angelboss.com.br\/en\/2026\/02\/24\/latam-lacte-2026-mercado-corporativo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LATAM refor\u00e7a estrat\u00e9gia no LACTE 2026\" \/>\n<meta property=\"og:description\" content=\"LATAM apresenta no LACTE 2026 sua estrat\u00e9gia de crescimento, amplia rotas no Brasil e exterior e fortalece parceria com a Delta Air Lines.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/angelboss.com.br\/en\/2026\/02\/24\/latam-lacte-2026-mercado-corporativo\/\" \/>\n<meta property=\"og:site_name\" content=\"Portal Masculino de Moda, Beleza, Luxo and Business - 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