{"id":12223,"date":"2026-02-24T17:21:55","date_gmt":"2026-02-24T17:21:55","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=12223"},"modified":"2026-02-24T17:21:57","modified_gmt":"2026-02-24T17:21:57","slug":"bauducco-assai-penha-d2c-sp","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/02\/24\/bauducco-assai-penha-d2c-sp\/","title":{"rendered":"Bauducco investe na expans\u00e3o de sua frente D2C e inaugura maior opera\u00e7\u00e3o integrada no Assa\u00ed em SP"},"content":{"rendered":"

Nova unidade re\u00fane Bauducco\u00ae Lojas e Casa Bauducco em 1.200 m\u00b2 e refor\u00e7a estrat\u00e9gia de experi\u00eancia imersiva de marca no varejo urbano<\/em><\/p>\n\n\n\n

\"\"<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Em meio \u00e0 transforma\u00e7\u00e3o do varejo f\u00edsico no Brasil, a Bauducco\u00ae, marca de alimentos mais amada do pa\u00eds (Instituto Hibou, 2025), avan\u00e7a em seu plano de expans\u00e3o da unidade de neg\u00f3cios D2C (direto ao consumidor) e inaugura sua maior opera\u00e7\u00e3o integrada ao complexo de galerias comerciais do Assa\u00ed Penha – Marginal Tiet\u00ea, em S\u00e3o Paulo (SP).<\/p>\n\n\n\n

Distribu\u00eddo em 1.200 m\u00b2, o novo local marca a entrada da 17\u00aa unidade da Bauducco\u00ae Lojas em um ambiente urbano de alto fluxo, ampliando sua atua\u00e7\u00e3o para al\u00e9m do cintur\u00e3o hist\u00f3rico de rodovias e unidades fabris.<\/p>\n\n\n\n

O empreendimento re\u00fane, em um \u00fanico complexo, a Bauducco\u00ae Lojas e a Casa Bauducco, consolidando um modelo inovador de sinergia entre canais. A estrat\u00e9gia transforma o espa\u00e7o em um hub de conviv\u00eancia e experi\u00eancia de marca, permitindo uma jornada com diferentes momentos de consumo.<\/p>\n\n\n\n

\u201cO conceito prop\u00f5e uma nova din\u00e2mica para o varejo f\u00edsico ao integrar duas frentes complementares do ecossistema Bauducco\u00ae em prol da experi\u00eancia imersiva do consumidor, ampliando o tempo de perman\u00eancia no complexo e agregando valor ao entorno comercial\u201d, conta Elio Fran\u00e7a, Chief Business Unit D2C da Bauducco\u00ae.<\/p>\n\n\n\n

O executivo explica que esse modelo possibilita uma viv\u00eancia completa do consumidor, amplia as formas de intera\u00e7\u00e3o com a marca e refor\u00e7a a proposta da love brand<\/em> de oferecer sabor, mem\u00f3ria afetiva e conex\u00e3o emocional com qualidade e originalidade.<\/p>\n\n\n\n

\u201cO cliente pode fazer uma pausa, uma reuni\u00e3o, consumir no local ou escolher produtos para presentear. Queremos que cada detalhe da experi\u00eancia traduza o nosso jeito de fazer e receber, fortalecendo a rela\u00e7\u00e3o direta com o consumidor\u201d, complementa Elio Fran\u00e7a.<\/p>\n\n\n\n

A inaugura\u00e7\u00e3o das frentes D2C da Bauducco\u00ae leva servi\u00e7os e conveni\u00eancia ao complexo do Assa\u00ed, que re\u00fane a loja da rede e galerias comerciais, criando uma experi\u00eancia completa para os visitantes.<\/p>\n\n\n\n

Experi\u00eancia imersiva<\/strong><\/h2>\n\n\n\n
\"\"<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

O espa\u00e7o foi projetado como um ponto de relacionamento e constru\u00e7\u00e3o de marca. A Bauducco\u00ae Lojas apresenta todo seu portf\u00f3lio, com cerca de 250 itens, incluindo as B Exclusividades, produtos exclusivos, dispon\u00edveis apenas nas opera\u00e7\u00f5es pr\u00f3prias, al\u00e9m de itens importados e op\u00e7\u00f5es presente\u00e1veis.<\/p>\n\n\n\n

\"\"<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

J\u00e1 a cafeteria Casa Bauducco oferece um card\u00e1pio vers\u00e1til que atende diferentes momentos do dia, do caf\u00e9 da manh\u00e3 ao jantar. O menu combina receitas italianas e releituras, como arancini, tortano, tiramis\u00f9 e a bebida granita, al\u00e9m dos caf\u00e9s preparados com gr\u00e3os especiais da Fazenda Ipanema Coffees (MG), exclusivos da rede no Brasil. Entre os destaques est\u00e3o as fatias de panettone e chocottone\u00ae servidas quentes, focaccias e os tradicionais bauduccinos.<\/p>\n\n\n\n

Expans\u00e3o<\/strong><\/h2>\n\n\n\n

A inaugura\u00e7\u00e3o faz parte de um plano mais amplo de crescimento da companhia para 2026, com foco na expans\u00e3o das opera\u00e7\u00f5es pr\u00f3prias integradas de Bauducco\u00ae Lojas e Casa Bauducco. No \u00faltimo m\u00eas, a marca inaugurou uma unidade na Rodovia Washington Lu\u00eds, em S\u00e3o Carlos (SP), e prev\u00ea a abertura de mais de 10 novas opera\u00e7\u00f5es conjuntas ao longo do ano, j\u00e1 em constru\u00e7\u00e3o. A pr\u00f3xima inaugura\u00e7\u00e3o est\u00e1 prevista para o final de mar\u00e7o, em Riviera de S\u00e3o Louren\u00e7o, no litoral norte de S\u00e3o Paulo.<\/p>\n\n\n\n

\u201cO D2C \u00e9 um pilar estrat\u00e9gico para a companhia. Seguimos investindo em formatos que fortalecem nossa presen\u00e7a f\u00edsica e aprofundam o relacionamento direto com o consumidor, sempre alinhados \u00e0s novas din\u00e2micas de consumo e \u00e0 inova\u00e7\u00e3o cont\u00ednua em nossos modelos de atua\u00e7\u00e3o, expandindo nossa presen\u00e7a nas vias de grande acesso\u201d, diz Renata Rouchou, Diretora de Expans\u00e3o da Bauducco\u00ae.<\/p>\n\n\n\n

Com a nova unidade no Assa\u00ed Penha – Marginal Tiet\u00ea, a Bauducco\u00ae refor\u00e7a seu posicionamento como love brand<\/em> e consolida a estrat\u00e9gia de transformar lojas f\u00edsicas em espa\u00e7os de experi\u00eancia, relacionamento e constru\u00e7\u00e3o de valor de marca.<\/p>\n\n\n\n

Servi\u00e7o:<\/strong>
Bauducco<\/strong>\u00ae Lojas \u2013 Assa\u00ed Penha – Marginal Tiet\u00ea<\/strong>
Endere\u00e7o: Av. Condessa Elizabeth de Robiano, 5500, Jardim Am\u00e9rica da Penha – S\u00e3o Paulo\/SP<\/p>","protected":false},"excerpt":{"rendered":"

Nova unidade re\u00fane Bauducco\u00ae Lojas e Casa Bauducco em 1.200 m\u00b2 e refor\u00e7a estrat\u00e9gia de experi\u00eancia imersiva de marca no varejo urbano Em meio \u00e0 transforma\u00e7\u00e3o do varejo f\u00edsico no Brasil, a Bauducco\u00ae, marca de alimentos mais amada do pa\u00eds (Instituto Hibou, 2025), avan\u00e7a em seu plano de expans\u00e3o da unidade de neg\u00f3cios D2C (direto<\/p>","protected":false},"author":2,"featured_media":12226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[157],"tags":[1172,1173,1174],"class_list":["post-12223","post","type-post","status-publish","format-standard","has-post-thumbnail","category-negocios-e-empreendedorismo","tag-bauducco","tag-casa-bauducco","tag-d2c"],"yoast_head":"\nBauducco inaugura mega opera\u00e7\u00e3o no Assa\u00ed Penha em SP<\/title>\n<meta name=\"description\" content=\"Bauducco inaugura opera\u00e7\u00e3o integrada de 1.200 m\u00b2 no Assa\u00ed Penha, em SP, unindo Bauducco Lojas e Casa Bauducco em estrat\u00e9gia D2C.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/angelboss.com.br\/en\/2026\/02\/24\/bauducco-assai-penha-d2c-sp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bauducco inaugura mega opera\u00e7\u00e3o no Assa\u00ed Penha em SP\" \/>\n<meta property=\"og:description\" content=\"Bauducco inaugura opera\u00e7\u00e3o integrada de 1.200 m\u00b2 no Assa\u00ed Penha, em SP, unindo Bauducco Lojas e Casa Bauducco em estrat\u00e9gia D2C.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/angelboss.com.br\/en\/2026\/02\/24\/bauducco-assai-penha-d2c-sp\/\" \/>\n<meta property=\"og:site_name\" content=\"Portal Masculino de Moda, Beleza, Luxo and Business - 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