{"id":11529,"date":"2026-02-13T00:00:00","date_gmt":"2026-02-13T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/02\/13\/317274-somos-co-e-lancado-como-hub-de-brand-experience\/"},"modified":"2026-02-13T00:00:00","modified_gmt":"2026-02-13T00:00:00","slug":"317274-somos-co-e-lancado-como-hub-de-brand-experience","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/02\/13\/317274-somos-co-e-lancado-como-hub-de-brand-experience\/","title":{"rendered":"Somos Co. \u00e9 lan\u00e7ado como hub de Brand Experience"},"content":{"rendered":"

O Somos Co.<\/strong> foi lan\u00e7ado em 4 de fevereiro, durante o Upfront Promoview 2026<\/strong>, realizado no Centro de Conven\u00e7\u00f5es Rebou\u00e7as, em S\u00e3o Paulo, com a proposta de reunir, em uma mesma estrutura, as principais publica\u00e7\u00f5es, premia\u00e7\u00f5es e projetos voltados ao brand experience<\/strong> no Brasil<\/strong>. O objetivo \u00e9 consolidar conte\u00fado, dados, comunidade e reconhecimento no setor de ativa\u00e7\u00f5es de marca e Live Marketing<\/strong>.<\/p>\n

Com o alicerce da plataforma Promoview<\/strong><\/a>, ve\u00edculo especializado na cobertura de live marketing, a opera\u00e7\u00e3o passa a incluir ainda o site de hard news Live MKT News<\/a><\/strong>; as premia\u00e7\u00f5es Pr\u00eamio Live<\/a><\/strong> (Megafone de Ouro) e BeX Awards<\/strong><\/a>, voltadas ao reconhecimento de cases, marcas e ag\u00eancias; o podcast "Na Escuta<\/a>"<\/strong>, apresentado por Cindy Feij\u00f3<\/strong>; o Seasons<\/a><\/strong>,<\/a> report trimestral de an\u00e1lise e tend\u00eancias, o Anu\u00e1rio Brasileiro de Live Marketing<\/a><\/strong> e edi\u00e7\u00f5es especiais de revistas; o Ranking Live Marketing<\/a><\/strong>; al\u00e9m do RECAP Pr\u00eamio Live<\/a><\/strong>.<\/p>\n

O an\u00fancio ocorre em um momento em que o live marketing \u2014 conjunto de a\u00e7\u00f5es, eventos e campanhas que conectam pessoas e marcas em experi\u00eancias presenciais, h\u00edbridas e digitais \u2014 ganha relev\u00e2ncia nos planos de comunica\u00e7\u00e3o. De acordo com proje\u00e7\u00e3o do Anu\u00e1rio Brasileiro de Brand Experience<\/strong>, publicado h\u00e1 14 anos por iniciativa de Julio Feij\u00f3, Founder do Somos Co.<\/strong>, o setor movimentou cerca de R$ 110 bilh\u00f5es em 2025<\/strong>. Ao integrar reda\u00e7\u00f5es, dados, pr\u00eamios e relacionamento com a comunidade, as iniciativas do Somos Co. pretendem contribuir para a profissionaliza\u00e7\u00e3o do ecossistema e ampliar a cobertura para al\u00e9m dos grandes centros, oferecendo um hub de informa\u00e7\u00e3o, m\u00e9tricas e reputa\u00e7\u00e3o para marcas, ag\u00eancias e fornecedores.<\/p>\n

A meta \u00e9 posicionar o Somos Co. como uma plataforma de refer\u00eancia em conte\u00fado, dados, comunidade e reconhecimento em Live Marketing<\/strong> e Brand Experience<\/strong>. Entre as diretrizes destacadas est\u00e3o independ\u00eancia editorial, \u00e9tica e transpar\u00eancia, diversidade de vozes, colabora\u00e7\u00e3o com o ecossistema e incentivo \u00e0 educa\u00e7\u00e3o cont\u00ednua do mercado.<\/p>\n

No curto prazo, o Somos Co. definiu um plano de 12 a 18 meses que combina crescimento e entrega. A meta \u00e9 alcan\u00e7ar receita consolidada entre R$ 12 milh\u00f5es e R$ 15 milh\u00f5es no primeiro ciclo, com fontes vindas de publieditorial, projetos especiais, licenciamento editorial, inscri\u00e7\u00f5es e patroc\u00ednios de pr\u00eamios e eventos propriet\u00e1rios.<\/p>\n

O grupo projeta ampliar em 65% os usu\u00e1rios \u00fanicos mensais em seus canais digitais e aumentar em 40% a base de assinantes das newsletters. Tamb\u00e9m est\u00e3o previstos o lan\u00e7amento de pain\u00e9is de dados segmentados por categorias \u2014 ag\u00eancias, marcas e fornecedores \u2014 para apoiar planejamento e prospec\u00e7\u00e3o, al\u00e9m de tr\u00eas encontros propriet\u00e1rios entre summits e roadshows em polos regionais. O calend\u00e1rio inclui ainda uma edi\u00e7\u00e3o especial anual p\u00f3s-premia\u00e7\u00e3o, com cobertura, dados e an\u00e1lises.<\/p>\n

"O Somos Co. nasce para potencializar o que j\u00e1 constru\u00edmos: informa\u00e7\u00e3o confi\u00e1vel, reconhecimento s\u00e9rio e a capacidade de conectar quem pensa, produz e mede experi\u00eancias no Brasil inteiro. Nosso papel \u00e9 dar escala e transpar\u00eancia para um mercado que move pessoas e neg\u00f3cios todos os dias", explica Julio Feij\u00f3.<\/p>\n

"A integra\u00e7\u00e3o dos produtos que oferecemos ao mercado vai fortalecer ainda mais a ponte que estabelecemos entre marcas, ag\u00eancias e talentos. Vamos mensurar melhor, contar melhor e celebrar melhor as experi\u00eancias que elevam a r\u00e9gua do setor", conclui Cindy Feij\u00f3, CEO do Promoview e integrante do conselho do Somos Co.<\/p>\n

Com conte\u00fado di\u00e1rio, pr\u00eamios com governan\u00e7a reconhecida, indicadores consistentes e uma agenda ativa de encontros, o Somos Co. atua como um ecossistema voltado ao mercado de live marketing no Brasil, reunindo iniciativas de informa\u00e7\u00e3o, mensura\u00e7\u00e3o e reconhecimento de projetos do setor.<\/p>\n

\"\"<\/p>","protected":false},"excerpt":{"rendered":"

Grupo re\u00fane publica\u00e7\u00f5es, pr\u00eamios e projetos para fortalecer o Live Marketing e Brand Experience no Brasil.<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315],"tags":[350,342,343,344],"class_list":["post-11529","post","type-post","status-publish","format-standard","category-noticias-corporativas-dino","tag-comunicacao","tag-empreendedorismo","tag-marketing","tag-midia"],"yoast_head":"\nSomos Co. \u00e9 lan\u00e7ado como hub de Brand Experience - Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/angelboss.com.br\/en\/2026\/02\/13\/317274-somos-co-e-lancado-como-hub-de-brand-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Somos Co. \u00e9 lan\u00e7ado como hub de Brand Experience - 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