{"id":11293,"date":"2026-02-11T20:24:08","date_gmt":"2026-02-11T20:24:08","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=11293"},"modified":"2026-02-11T20:24:48","modified_gmt":"2026-02-11T20:24:48","slug":"volkswagen-no-rock-in-rio-2026-patrocinio-confirmado","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/02\/11\/volkswagen-no-rock-in-rio-2026-patrocinio-confirmado\/","title":{"rendered":"Volkswagen\u00a0anuncia\u00a0patroc\u00ednio\u00a0ao\u00a0Rock\u00a0in\u00a0Rio\u00a0Brasil\u00a02026"},"content":{"rendered":"


\u2022 Parceria de gigantes: esta \u00e9 a 6\u00aa vez que a maior fabricante de autom\u00f3veis do Brasil patrocina o maior festival de m\u00fasica e entretenimento do mundo.<\/em>
 <\/p>\n\n\n\n

\u2022 Volkswagen tamb\u00e9m patrocinou as edi\u00e7\u00f5es de 2011, 2013, 2015, 2022 e 2024 do Rock in Rio.<\/em>
 <\/p>\n\n\n\n

\u2022 Territ\u00f3rio da m\u00fasica \u00e9 estrat\u00e9gico para a Volkswagen do Brasil, que apoia os maiores festivais do Pa\u00eds.<\/em>
 <\/p>\n\n\n\n

\u2022 Nos festivais, a\u00a0Volkswagen\u00a0lan\u00e7a edi\u00e7\u00f5es especiais de seus carros. J\u00e1 foram sete modelos\u00a0inspirados no\u00a0Rock\u00a0in\u00a0Rio\u00a0Brasil: Fox e Gol (2011), Fox (2013), Saveiro, Gol e Fox (2015) e Polo\u00a0Rock\u00a0in\u00a0Rio\u00a0(2024).<\/em>

S\u00e3o Bernardo do Campo, 11 de fevereiro de\u00a02026\u00a0\u2013 A\u00a0Volkswagen\u00a0do\u00a0Brasil\u00a0acaba de\u00a0anunciar seu patroc\u00ednio\u00a0ao\u00a0Rock\u00a0in\u00a0Rio\u00a0Brasil\u00a02026, que ser\u00e1 realizado nos dias 4, 5, 6, 7, 11, 12 e 13 de setembro de\u00a02026, na Cidade do\u00a0Rock, localizada no Parque Ol\u00edmpico, no\u00a0Rio\u00a0de Janeiro (RJ). Esta \u00e9 a 6\u00aa vez que a maior fabricante de autom\u00f3veis do\u00a0Brasil\u00a0– com mais de 26,3 milh\u00f5es de ve\u00edculos produzidos em 72 anos no Pa\u00eds \u2013 patrocina o maior festival de m\u00fasica e entretenimento do mundo, que est\u00e1 completando 41 anos. A\u00a0Volkswagen\u00a0j\u00e1 patrocinou o\u00a0Rock\u00a0in\u00a0Rio\u00a0Brasil\u00a0em 2011, 2013, 2015, 2022 e 2024.<\/strong><\/p>\n\n\n\n

\u201cPara a\u00a0Volkswagen\u00a0do\u00a0Brasil, patrocinar o\u00a0Rock\u00a0in\u00a0Rio\u00a0Brasil\u00a0pela 6\u00aa vez \u00e9 como entrar novamente no palco principal para fazer hist\u00f3ria. Esse territ\u00f3rio\u00a0\u00e9 muito importante para a marca, porque acreditamos que m\u00fasica contribui com a cria\u00e7\u00e3o de conex\u00f5es emocionais e experi\u00eancias memor\u00e1veis e a\u00a0Volkswagen\u00a0deseja fazer parte desses momentos do p\u00fablico. Essa \u00e9 uma parceria que simboliza a nossa ess\u00eancia: uma marca moderna, vibrante, conectada, pr\u00f3xima das pessoas, que anda no ritmo da cultura, segue guiando\u00a0inova\u00e7\u00e3o com prop\u00f3sito e refor\u00e7a o nosso compromisso de colocar a\u00a0Volkswagen\u00a0sempre onde as grandes hist\u00f3rias acontecem, dentro e fora das estradas, nos palcos e na vida das pessoas\u201d, afirma Livia Kinoshita, diretora de Marketing da\u00a0Volkswagen\u00a0do\u00a0Brasil\u00a0e Regi\u00e3o Am\u00e9rica do Sul.<\/p>\n\n\n\n

\u201cA\u00a0Volkswagen\u00a0estar\u00e1 conosco no\u00a0Rock\u00a0in\u00a0Rio\u00a0Brasil\u00a02026\u00a0pela sexta vez, refor\u00e7ando a solidez dessa parceria e a confian\u00e7a de uma marca que entende o valor da experi\u00eancia que entregamos\u00a0ao\u00a0p\u00fablico. S\u00e3o anos caminhando juntos, sempre com a\u00e7\u00f5es\u00a0inovadoras e conectadas com a ess\u00eancia do festival. Nosso compromisso \u00e9 buscar a melhor experi\u00eancia a cada edi\u00e7\u00e3o, e o\u00a0interesse cont\u00ednuo de parceiros como a\u00a0Volkswagen\u00a0est\u00e1 diretamente ligado a esse cuidado em tornar o\u00a0Rock\u00a0in\u00a0Rio\u00a0um momento cada vez mais marcante para as pessoas\u201d, afirma Rodolfo Medina, vice-presidente de parcerias da\u00a0Rock\u00a0World.<\/p>\n\n\n\n

Saiba mais no site oficial do evento:\u00a0www.rockinrio.com<\/a><\/p>\n\n\n\n

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Estande da Volkswagen do Brasil no Palco Mundo no Rock in Rio Brasil 2024.<\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Relembre carros ic\u00f4nicos da\u00a0Volkswagen<\/strong><\/h2>\n\n\n\n

O\u00a0Rock\u00a0in\u00a0Rio\u00a0Brasil\u00a0j\u00e1\u00a0inspirou sete edi\u00e7\u00f5es especiais de modelos\u00a0Volkswagen. O\u00a0Polo\u00a0Rock\u00a0in\u00a0Rio\u00a0<\/strong>(fotos abaixo) foi o carro oficial da edi\u00e7\u00e3o mais recente, em 2024, teve produ\u00e7\u00e3o limitada e itens\u00a0in\u00e9ditos para o modelo, que \u00e9 o carro de passeio mais vendido do\u00a0Brasil\u00a0h\u00e1 tr\u00eas anos consecutivos (2023, 2024 e 2025) e l\u00edder entre os hatches.<\/p>\n\n\n\n

Baseado no Polo Track, o Polo\u00a0Rock\u00a0in\u00a0Rio\u00a0era equipado com o consagrado 1.0 MPI de 84 cv e 10,3 kgfm de torque. No\u00a0interior, ouvir m\u00fasica era prioridade: no console, a central multim\u00eddia\u00a0VW\u00a0Play com tela de 10\u201d polegadas era de s\u00e9rie com conex\u00e3o Apple CarPlay e Android Auto sem fio e sistema de som com seis alto-falantes para ouvir as principais playlists do festival. Essa foi a terceira edi\u00e7\u00e3o especial j\u00e1 feita com o Polo no\u00a0Brasil, come\u00e7ando com o Polo Beats, em 2019, e passando pelo Polo Track First Edition em 2023, edi\u00e7\u00e3o numerada para o lan\u00e7amento do modelo no mercado nacional.<\/p>\n\n\n\n

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No\u00a0Rock\u00a0in\u00a0Rio\u00a0Brasil\u00a02024, a\u00a0Volkswagen\u00a0tamb\u00e9m revelou um teaser do SUV Tera em seu estande no Palco Mundo. Na ocasi\u00e3o, o Tera estava escondido atr\u00e1s de uma cortina de glass led e o p\u00fablico conseguia espiar e fotografar partes do carro entre as frestas,\u00a0interagindo de forma divertida. Fen\u00f4meno de vendas, o Tera chegou \u00e0s concession\u00e1rias\u00a0Volkswagen\u00a0em junho de 2025 e hoje j\u00e1 \u00e9 o 5\u00ba ve\u00edculo mais vendido do\u00a0Brasil, considerando todos os segmentos, e o 2\u00ba SUV mais vendido do Pa\u00eds, atr\u00e1s apenas de seu irm\u00e3o maior, o Novo T\u2011Cross, que \u00e9 o SUV mais comercializado do\u00a0Brasil\u00a0h\u00e1 3 anos consecutivos (2023, 2024 e 2025).<\/p>\n\n\n\n

No\u00a0Rock\u00a0in\u00a0Rio\u00a0Brasil\u00a02024, a\u00a0Volkswagen\u00a0tamb\u00e9m apresentou pela primeira vez no Pa\u00eds o Golf GTI MK 8,5, que chegar\u00e1\u00a0ao\u00a0mercado nacional neste ano, para a alegria dos f\u00e3s.<\/p>\n\n\n\n

Antes do Polo Rock in Rio, outros seis modelos Volkswagen receberam edi\u00e7\u00f5es especiais inspiradas no festival.

Os primeiros foram Fox e Gol em 2011<\/strong> (fotos abaixo), na primeira edi\u00e7\u00e3o do Rock in Rio Brasil patrocinada pela Volkswagen. Ambos com tr\u00eas op\u00e7\u00f5es de cores exclusivas (branco, azul e vermelho), estavam equipados com rodas escurecidas, acabamentos em vermelho no interior, sistema de som e volante multifuncional.<\/p>\n\n\n\n

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J\u00e1 em\u00a02013<\/strong>, na segunda participa\u00e7\u00e3o da\u00a0Volkswagen\u00a0no\u00a0Rock\u00a0in\u00a0Rio\u00a0Brasil, o\u00a0Fox<\/strong>\u00a0voltou como estrela do show, com revestimento de bancos exclusivos, soleiras exclusivas e retrovisores em acabamento fosco para contraste com a pintura.<\/p>\n\n\n\n

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Os headliners aumentaram em\u00a02015, quando Saveiro, Gol e Fox\u00a0receberam edi\u00e7\u00f5es exclusivas do\u00a0Rock\u00a0in\u00a0Rio. Pela primeira vez, a Saveiro, baseada na vers\u00e3o Highline Cabine Dupla, foi equipada com os revestimentos exclusivos do evento, faixa alusiva na lateral e lanternas escurecidas. No\u00a0interior, sistema de som mais potente com volante multifuncional acompanhavam as pedaleiras esportivas e os detalhes em vermelho no painel.\u00a0<\/p>\n\n\n\n

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Volkswagen\u00a0e o territ\u00f3rio\u00a0da m\u00fasic<\/strong>a\u00a0<\/h2>\n\n\n\n

O territ\u00f3rio\u00a0da m\u00fasica \u00e9 estrat\u00e9gico para a\u00a0Volkswagen\u00a0do\u00a0Brasil, que patrocina os maiores festivais do Pa\u00eds. Al\u00e9m de seis edi\u00e7\u00f5es do\u00a0Rock\u00a0in\u00a0Rio\u00a0Brasil\u00a0(2011, 2013, 2015, 2022, 2024 e\u00a02026), a marca patrocina outros festivais, entre os quais o The Town, em 2023 e 2025, o maior festival de m\u00fasica, cultura e arte de S\u00e3o Paulo, dos mesmos organizadores do\u00a0Rock\u00a0in\u00a0Rio\u00a0Brasil. Nos festivais, a\u00a0Volkswagen\u00a0est\u00e1 pr\u00f3xima dos mais diversos p\u00fablicos, promove ativa\u00e7\u00f5es\u00a0incr\u00edveis, apresenta modelos e lan\u00e7a edi\u00e7\u00f5es especiais de seus carros.<\/p>\n\n\n\n

Na primeira edi\u00e7\u00e3o do The Town, em 2023, a Volkswagen lan\u00e7ou o T\u2011Cross The Town, edi\u00e7\u00e3o especial do SUV mais vendido do Brasil. Em 2025, o SUV Tera foi o carro oficial com a edi\u00e7\u00e3o Tera Outfit The Town Edition, que teve suas 5.200 unidades esgotadas bem antes do in\u00edcio do festival. Sucesso absoluto!
 <\/p>\n\n\n\n

#VouDeVolks<\/strong><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

\u2022 Parceria de gigantes: esta \u00e9 a 6\u00aa vez que a maior fabricante de autom\u00f3veis do Brasil patrocina o maior festival de m\u00fasica e entretenimento do mundo.  \u2022 Volkswagen tamb\u00e9m patrocinou as edi\u00e7\u00f5es de 2011, 2013, 2015, 2022 e 2024 do Rock in Rio.  \u2022 Territ\u00f3rio da m\u00fasica \u00e9 estrat\u00e9gico para a Volkswagen do Brasil, que apoia os maiores festivais do Pa\u00eds.  \u2022 Nos festivais, a\u00a0Volkswagen\u00a0lan\u00e7a<\/p>","protected":false},"author":2,"featured_media":11294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[168,315],"tags":[1037,1036],"class_list":["post-11293","post","type-post","status-publish","format-standard","has-post-thumbnail","category-eai-bora-nessa","category-noticias-corporativas-dino","tag-rock-in-rio-2026","tag-volkswagen"],"yoast_head":"\nVolkswagen no Rock in Rio 2026: Patroc\u00ednio e Hist\u00f3ria no Festival<\/title>\n<meta name=\"description\" content=\"A Volkswagen no Rock in Rio 2026 confirma sua 6\u00aa participa\u00e7\u00e3o como patrocinadora oficial. 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