{"id":11199,"date":"2026-02-11T17:15:55","date_gmt":"2026-02-11T17:15:55","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=11199"},"modified":"2026-02-11T17:15:56","modified_gmt":"2026-02-11T17:15:56","slug":"mercado-livre-de-energia-hotel-villa-rossa-prime-energy","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/02\/11\/mercado-livre-de-energia-hotel-villa-rossa-prime-energy\/","title":{"rendered":"Prime Energy firma novo contrato com o Hotel Villa Rossa no Mercado Livre de Energia"},"content":{"rendered":"<p><em>Migra\u00e7\u00e3o\u00a0aprovada inclui\u00a0nova unidade e amplia parceria\u00a0no\u00a0setor\u00a0hoteleiro<\/em><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><img decoding=\"async\" src=\"https:\/\/s2601.imxsnd101.com\/5==gNkpjN3ITYiNmOyJmLt92YuM3cvJGbldmbhBEbldmbh9Gdl5mO2ATOyETNwEjMyozZlBnauc3bsJ2NxMmM4EjNjZTO3UzM2MTOzATZ4UWZjlDO4czYjBDOGJTJjBDOGJTJwITM0EjRyUSOwAjMx8VL1ETLf9VLwITLfpTO\"><em>Hotel&nbsp;Villa&nbsp;Rossa&nbsp;est\u00e1 localizado em S\u00e3o&nbsp;Roque,&nbsp;no&nbsp;interior&nbsp;de&nbsp;S\u00e3o&nbsp;Paulo (Divulga\u00e7\u00e3o)<\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>S\u00e3o\u00a0Paulo, fevereiro\u00a0de\u00a02026<\/strong>\u00a0\u2013 A\u00a0Prime\u00a0Energy,\u00a0comercializadora\u00a0de\u00a0energia\u00a0e fornecedora exclusiva das solu\u00e7\u00f5es da Shell\u00a0Energy\u00a0no\u00a0Brasil para consumidores empresariais, firmou um\u00a0novo\u00a0contrato\u00a0de\u00a0migra\u00e7\u00e3o\u00a0para\u00a0o\u00a0Mercado\u00a0Livre\u00a0de\u00a0Energia\u00a0(MLE)\u00a0com\u00a0o\u00a0Hotel\u00a0Villa\u00a0Rossa, resort localizado em S\u00e3o\u00a0Roque (SP), a apenas 50 km da capital paulista. A negocia\u00e7\u00e3o\u00a0incluiu tamb\u00e9m a amplia\u00e7\u00e3o\u00a0da parceria j\u00e1 existente entre as empresas,\u00a0com\u00a0a incorpora\u00e7\u00e3o\u00a0de\u00a0uma\u00a0nova unidade consumidora ao modelo.<\/p>\n\n\n\n<p>A expectativa \u00e9 que a\u00a0nova unidade consumidora do\u00a0hotel\u00a0gere uma economia anual superior a R$ 20 mil em rela\u00e7\u00e3o\u00a0aos custos do\u00a0Mercado\u00a0Cativo\u00a0de\u00a0energia.\u00a0O\u00a0acordo contempla ainda servi\u00e7os\u00a0de\u00a0consultoria, gest\u00e3o\u00a0e fornecimento\u00a0de\u00a0energia\u00a0na modalidade varejista, garantindo maior previsibilidade\u00a0or\u00e7ament\u00e1ria e suporte t\u00e9cnico cont\u00ednuo ao longo da vig\u00eancia contratual.<\/p>\n\n\n\n<p>A amplia\u00e7\u00e3o\u00a0da parceria est\u00e1 fundamentada\u00a0nos resultados\u00a0obtidos ao longo dos \u00faltimos anos.\u00a0Desde fevereiro\u00a0de\u00a02020, quando a\u00a0primeira unidade consumidora do\u00a0Hotel\u00a0Villa\u00a0Rossa\u00a0migrou para\u00a0o\u00a0Mercado\u00a0Livre\u00a0de\u00a0Energia\u00a0com\u00a0o\u00a0apoio da\u00a0Prime\u00a0Energy, a\u00a0opera\u00e7\u00e3o\u00a0acumulou, at\u00e9\u00a0novembro\u00a0de\u00a02025, uma economia superior a R$ 1,3 milh\u00e3o. Esse\u00a0desempenho \u00e9 resultado da gest\u00e3o\u00a0estrat\u00e9gica do consumo e da\u00a0defini\u00e7\u00e3o\u00a0de\u00a0estrat\u00e9gias\u00a0de\u00a0contrata\u00e7\u00e3o\u00a0alinhadas ao perfil do empreendimento.<\/p>\n\n\n\n<p>De\u00a0acordo\u00a0com\u00a0a CEO da\u00a0Prime\u00a0Energy, Ana Lia Ferrero,\u00a0contratos\u00a0como\u00a0o\u00a0firmado\u00a0com\u00a0o\u00a0Hotel\u00a0Villa\u00a0Rossa\u00a0refletem uma\u00a0demanda crescente do setor\u00a0hoteleiro por modelos que\u00a0combinem efici\u00eancia\u00a0operacional e gest\u00e3o\u00a0energ\u00e9tica especializada.\u00a0O\u00a0segmento apresenta consumo intensivo e sens\u00edvel \u00e0 sazonalidade, especialmente em\u00a0opera\u00e7\u00f5es que exigem climatiza\u00e7\u00e3o\u00a0constante e alta disponibilidade\u00a0de\u00a0servi\u00e7os,\u00a0o\u00a0que torna a\u00a0energia\u00a0um fator estrat\u00e9gico para\u00a0o\u00a0neg\u00f3cio. \u201c\u00c9 um perfil\u00a0de\u00a0consumo que exige acompanhamento cont\u00ednuo e\u00a0decis\u00f5es bem estruturadas\u00a0de\u00a0contrata\u00e7\u00e3o, para garantir previsibilidade\u00a0de\u00a0custos e efici\u00eancia ao longo do tempo\u201d,\u00a0destaca a executiva.<\/p>\n\n\n\n<p>Para Lucas Silveira, Gerente\u00a0de\u00a0Manuten\u00e7\u00e3o\u00a0do\u00a0Hotel\u00a0Villa\u00a0Rossa, a migra\u00e7\u00e3o\u00a0para\u00a0o\u00a0Mercado\u00a0Livre\u00a0de\u00a0Energia\u00a0representa uma\u00a0decis\u00e3o\u00a0estrat\u00e9gica e alinhada \u00e0 efici\u00eancia\u00a0operacional. \u201c<em>A gest\u00e3o\u00a0inteligente da\u00a0energia\u00a0nos permite reduzir custos\u00a0de\u00a0forma sustent\u00e1vel e direcionar investimentos para\u00a0o\u00a0que realmente impacta a experi\u00eancia do h\u00f3spede: a excel\u00eancia dos servi\u00e7os,\u00a0o\u00a0conforto, a qualidade da infraestrutura e a realiza\u00e7\u00e3o\u00a0de\u00a0eventos em alto padr\u00e3o.\u00a0Dessa forma, fortalecemos\u00a0nosso\u00a0desempenho\u00a0operacional e agregamos ainda mais valor \u00e0 experi\u00eancia final\u00a0de\u00a0quem escolhe se hospedar\u00a0no\u00a0Villa\u201d,\u00a0<\/em>afirma.<\/p>\n\n\n\n<p>Atualmente, a\u00a0Prime\u00a0Energy\u00a0atende cerca\u00a0de\u00a040 clientes do setor\u00a0hoteleiro em diferentes regi\u00f5es do pa\u00eds,\u00a0com\u00a0contratos que envolvem consultoria e fornecimento\u00a0de\u00a0energia\u00a0no\u00a0Mercado\u00a0Livre\u00a0de\u00a0Energia.<\/p>\n\n\n\n<p>Segundo Ana Lia, essa atua\u00e7\u00e3o\u00a0refor\u00e7a a consolida\u00e7\u00e3o\u00a0do MLE\u00a0como uma alternativa relevante para\u00a0o\u00a0segmento. Em sua avalia\u00e7\u00e3o,\u00a0o\u00a0avan\u00e7o\u00a0do\u00a0Mercado\u00a0Livre\u00a0de\u00a0Energia\u00a0no\u00a0setor\u00a0hoteleiro segue condicionado \u00e0s condi\u00e7\u00f5es\u00a0de\u00a0pre\u00e7o\u00a0e ao cen\u00e1rio regulat\u00f3rio. \u201cEsse contexto tamb\u00e9m abre espa\u00e7o\u00a0para\u00a0o\u00a0fortalecimento\u00a0de\u00a0solu\u00e7\u00f5es\u00a0complementares,\u00a0como a gera\u00e7\u00e3o\u00a0distribu\u00edda, que tende a ganhar ainda mais relev\u00e2ncia\u00a0nos pr\u00f3ximos anos\u201d, conclui.<\/p>\n\n\n\n<p><strong>Sobre a&nbsp;Prime&nbsp;Energy:<\/strong><\/p>\n\n\n\n<p>A&nbsp;Prime&nbsp;Energy&nbsp;\u00e9 fornecedora&nbsp;de&nbsp;uma gama&nbsp;de&nbsp;solu\u00e7\u00f5es Shell&nbsp;Energy&nbsp;para consumidores empresariais&nbsp;de&nbsp;energia&nbsp;no&nbsp;Brasil.&nbsp;Com&nbsp;aproximadamente 15 anos&nbsp;de&nbsp;experi\u00eancia&nbsp;no&nbsp;mercado, a empresa \u00e9 especializada em alternativas&nbsp;de&nbsp;economia&nbsp;de&nbsp;energia,&nbsp;com&nbsp;projetos&nbsp;de&nbsp;efici\u00eancia energ\u00e9tica e fornecimento&nbsp;de&nbsp;energia&nbsp;a partir&nbsp;de&nbsp;fontes renov\u00e1veis. Seja em alta, m\u00e9dia&nbsp;ou baixa tens\u00e3o, a&nbsp;Prime&nbsp;Energy&nbsp;antecipa tend\u00eancias para gerar economia real&nbsp;com&nbsp;a transpar\u00eancia que&nbsp;os clientes conhecem e esperam da Shell&nbsp;Energy.<\/p>\n\n\n\n<p><strong>Sobre&nbsp;o&nbsp;Hotel&nbsp;Villa&nbsp;Rossa:<\/strong><\/p>\n\n\n\n<p>Localizado em S\u00e3o\u00a0Roque (SP), a apenas 50 km\u00a0de\u00a0S\u00e3o\u00a0Paulo capital,\u00a0o\u00a0<strong>Hotel\u00a0Villa\u00a0Rossa<\/strong>\u00a0tem\u00a0como diferenciais a natureza, atividades\u00a0de\u00a0lazer para todas as idades e a gastronomia diversificada, al\u00e9m\u00a0de\u00a0ser\u00a0<em>Art Friendly<\/em>.\u00a0Destino ideal para lazer e eventos,\u00a0com\u00a0mais\u00a0de\u00a030 anos\u00a0de\u00a0tradi\u00e7\u00e3o, sua estrutura est\u00e1 situada em uma \u00e1rea\u00a0de\u00a0350 mil m\u00b2 em meio \u00e0 Mata Atl\u00e2ntica.\u00a0Com\u00a0107 acomoda\u00e7\u00f5es, funciona em sistema\u00a0de\u00a0pens\u00e3o\u00a0completa, e possui uma \u00e1rea\u00a0de\u00a0lazer\u00a0composta por um\u00a0complexo aqu\u00e1tico climatizado que conta\u00a0com\u00a0piscinas que atendem a diferentes faixas et\u00e1rias, incluindo uma piscina\u00a0de\u00a0800m2 e tobo\u00e1gua, piscina coberta aquecida, atividades integradas\u00a0com\u00a0a natureza, quadras poliesportivas,\u00a0de\u00a0beach tennis e t\u00eanis, playground e red\u00e1rios, assim\u00a0como academia, sala\u00a0de\u00a0jogos e living\u00a0com\u00a0lareira.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Migra\u00e7\u00e3o\u00a0aprovada inclui\u00a0nova unidade e amplia parceria\u00a0no\u00a0setor\u00a0hoteleiro Hotel&nbsp;Villa&nbsp;Rossa&nbsp;est\u00e1 localizado em S\u00e3o&nbsp;Roque,&nbsp;no&nbsp;interior&nbsp;de&nbsp;S\u00e3o&nbsp;Paulo (Divulga\u00e7\u00e3o) S\u00e3o\u00a0Paulo, fevereiro\u00a0de\u00a02026\u00a0\u2013 A\u00a0Prime\u00a0Energy,\u00a0comercializadora\u00a0de\u00a0energia\u00a0e fornecedora exclusiva das solu\u00e7\u00f5es da Shell\u00a0Energy\u00a0no\u00a0Brasil para consumidores empresariais, firmou um\u00a0novo\u00a0contrato\u00a0de\u00a0migra\u00e7\u00e3o\u00a0para\u00a0o\u00a0Mercado\u00a0Livre\u00a0de\u00a0Energia\u00a0(MLE)\u00a0com\u00a0o\u00a0Hotel\u00a0Villa\u00a0Rossa, resort localizado em S\u00e3o\u00a0Roque (SP), a apenas 50 km da capital paulista. A negocia\u00e7\u00e3o\u00a0incluiu tamb\u00e9m a amplia\u00e7\u00e3o\u00a0da parceria j\u00e1 existente entre as empresas,\u00a0com\u00a0a incorpora\u00e7\u00e3o\u00a0de\u00a0uma\u00a0nova unidade consumidora ao modelo. A expectativa<\/p>","protected":false},"author":2,"featured_media":11201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,273],"tags":[1005,1006],"class_list":{"0":"post-11199","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eai-bora-nessa","8":"category-viagens","9":"tag-hotel-villa-rossa","10":"tag-mercado-livre"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercado Livre de Energia: Hotel Villa Rossa amplia parceria<\/title>\n<meta name=\"description\" content=\"Saiba como o Hotel Villa Rossa economizou R$ 1,3 milh\u00e3o com o Mercado Livre de Energia e a Prime Energy. 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