{"id":11110,"date":"2026-02-10T20:10:24","date_gmt":"2026-02-10T20:10:24","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=11110"},"modified":"2026-02-10T20:10:25","modified_gmt":"2026-02-10T20:10:25","slug":"ilha-pura-anuncia-novo-branded-residence-em-parceria-com-a-artefacto-e-projeta-vgv-de-r845-milhoes","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/02\/10\/ilha-pura-anuncia-novo-branded-residence-em-parceria-com-a-artefacto-e-projeta-vgv-de-r845-milhoes\/","title":{"rendered":"Ilha Pura anuncia novo Branded Residence em parceria com a Artefacto e Projeta VGV de R$845 milh\u00f5es"},"content":{"rendered":"


Empreendimento refor\u00e7a\u00a0estrat\u00e9gia\u00a0de\u00a0associa\u00e7\u00e3o\u00a0a\u00a0marcas reconhecidas\u00a0e\u00a0consolida o bairro planejado\u00a0como polo\u00a0de\u00a0residenciais\u00a0de\u00a0perfil premium no Rio\u00a0de\u00a0Janeiro.\u00a0Desde\u00a0a\u00a0aquisi\u00e7\u00e3o pelo BTG Pactual,\u00a0Ilha\u00a0Pura\u00a0acumula mais\u00a0de\u00a0R$ 1 bilh\u00e3o\u00a0em\u00a0vendas.<\/em><\/p>\n\n\n\n

<\/td><\/tr>
Ilha Pura: lan\u00e7amento de branded residence com assinatura Artefacto tem VGV de quase 1 BI Foto: Divulga\u00e7\u00e3o \/ Ilha Pura<\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

O Ilha Pura anuncia um novo movimento estrat\u00e9gico no mercado imobili\u00e1rio carioca, com o lan\u00e7amento de um branded residence em parceria com a Artefacto, refer\u00eancia internacional em mobili\u00e1rio contempor\u00e2neo. O projeto ter\u00e1 Valor Geral de Vendas (VGV) estimado em R$ 845 milh\u00f5es, considerando as duas fases previstas, e assinala um passo a mais na consolida\u00e7\u00e3o do bairro planejado como um dos principais endere\u00e7os do segmento no Rio de Janeiro.

A iniciativa refor\u00e7a a aposta do Ilha Pura no modelo de branded residences, formato que combina arquitetura, design, servi\u00e7os e curadoria de marcas reconhecidas. A associa\u00e7\u00e3o com a Artefacto amplia o posicionamento do empreendimento ao conectar o projeto a um ecossistema consolidado de lifestyle, inova\u00e7\u00e3o e excel\u00eancia construtiva. Com 50 anos de trajet\u00f3ria em 2026, a Artefacto traz ao empreendimento sua expertise em projetos residenciais, hotelaria e branded residences no Brasil e no exterior, atuando na curadoria dos ambientes e na constru\u00e7\u00e3o de uma experi\u00eancia integrada de morar, alinhada \u00e0s demandas do consumidor contempor\u00e2neo.<\/p>\n\n\n\n

Adquirido pelo BTG Pactual em 2024, o Ilha Pura prepara o pr\u00f3ximo lan\u00e7amento para o primeiro semestre de 2026. Nesta primeira fase, o projeto contar\u00e1 com dois blocos e 272 unidades, com metragens que variam de 117 m\u00b2 a 264 m\u00b2. A segunda fase, que completar\u00e1 o VGV total de R$ 845 milh\u00f5es, ser\u00e1 lan\u00e7ada em um momento posterior, acompanhando a estrat\u00e9gia de desenvolvimento do bairro planejado.<\/p>\n\n\n\n

“Do ponto de vista de neg\u00f3cios, a estrat\u00e9gia responde a um consumidor cada vez mais exigente, que busca n\u00e3o apenas localiza\u00e7\u00e3o e metragem, mas experi\u00eancia, identidade e diferencia\u00e7\u00e3o. O novo residencial nasce alinhado a essa demanda, integrando conceito,
est\u00e9tica e posicionamento de marca desde a concep\u00e7\u00e3o do produto. O lan\u00e7amento amplia a atratividade do bairro planejado junto a compradores finais e investidores, fortalecendo a percep\u00e7\u00e3o de valor dos ativos e a liquidez dos empreendimentos. O projeto tamb\u00e9m dialoga com uma tend\u00eancia global de parcerias entre o setor imobili\u00e1rio e marcas reconhecidas, movimento que tem ganhado for\u00e7a em mercados maduros e em regi\u00f5es com voca\u00e7\u00e3o para produtos de alto valor agregado”, afirma Ricardo Cardoso, S\u00f3cio do Banco BTG Pactual.<\/p>\n\n\n\n

Para a Artefacto, a parceria refor\u00e7a sua atua\u00e7\u00e3o estrat\u00e9gica no segmento imobili\u00e1rio e sua presen\u00e7a em projetos que congregam design, arquitetura e experi\u00eancia. “A parceria com o Ilha Pura reflete a vis\u00e3o da Artefacto de participar ativamente da concep\u00e7\u00e3o de projetos que valorizam design, funcionalidade e experi\u00eancia. Mais do que mobili\u00e1rio, buscamos contribuir para a cria\u00e7\u00e3o de espa\u00e7os que traduzem um modo de viver, conectado \u00e0 arquitetura, \u00e0 cidade e \u00e0s expectativas de um p\u00fablico cada vez mais sofisticado”, afirma Pedro Torres, CEO Brasil da Artefacto.<\/p>\n\n\n\n

Com esse novo branded residence, o Ilha Pura aprofunda sua estrat\u00e9gia de diferencia\u00e7\u00e3o e se posiciona de forma ainda mais competitiva em um segmento que cresce acima da m\u00e9dia do mercado tradicional, apostando em marca, design e experi\u00eancia como pilares de gera\u00e7\u00e3o de valor no longo prazo. Desde a aquisi\u00e7\u00e3o pelo BTG Pactual, o Ilha Pura j\u00e1 ultrapassou R$ 1 bilh\u00e3o em VGV, com forte ritmo de vendas e valoriza\u00e7\u00e3o consistente, consolidando-se como um dos endere\u00e7os mais din\u00e2micos do Rio de Janeiro. O novo lan\u00e7amento amplia o portf\u00f3lio do bairro e refor\u00e7a a estrat\u00e9gia de diferencia\u00e7\u00e3o por meio de parcerias com marcas consagradas, arquitetura de assinatura e produtos alinhados \u00e0s novas demandas do mo<\/p>\n\n\n\n

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Empreendimento refor\u00e7a\u00a0estrat\u00e9gia\u00a0de\u00a0associa\u00e7\u00e3o\u00a0a\u00a0marcas reconhecidas\u00a0e\u00a0consolida o bairro planejado\u00a0como polo\u00a0de\u00a0residenciais\u00a0de\u00a0perfil premium no Rio\u00a0de\u00a0Janeiro.\u00a0Desde\u00a0a\u00a0aquisi\u00e7\u00e3o pelo BTG Pactual,\u00a0Ilha\u00a0Pura\u00a0acumula mais\u00a0de\u00a0R$ 1 bilh\u00e3o\u00a0em\u00a0vendas. Ilha Pura: lan\u00e7amento de branded residence com assinatura Artefacto tem VGV de quase 1 BI Foto: Divulga\u00e7\u00e3o \/ Ilha Pura O Ilha Pura anuncia um novo movimento estrat\u00e9gico no mercado imobili\u00e1rio carioca, com o lan\u00e7amento de um branded residence em parceria com a Artefacto, refer\u00eancia internacional em mobili\u00e1rio contempor\u00e2neo. O projeto ter\u00e1 Valor Geral de Vendas (VGV) estimado em R$ 845 milh\u00f5es, considerando as duas fases previstas, e assinala um passo a mais na consolida\u00e7\u00e3o do bairro planejado como um dos principais endere\u00e7os do<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Branded residence no Rio: Ilha Pura e Artefacto lan\u00e7am projeto","_seopress_titles_desc":"Conhe\u00e7a o novo branded residence no Rio lan\u00e7ado pelo Ilha Pura em parceria com a Artefacto. 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