{"id":10877,"date":"2026-02-09T18:56:59","date_gmt":"2026-02-09T18:56:59","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=10877"},"modified":"2026-02-09T18:57:00","modified_gmt":"2026-02-09T18:57:00","slug":"comunicacao-corporativa-de-sucesso-roche-diagnostica-cases","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/02\/09\/comunicacao-corporativa-de-sucesso-roche-diagnostica-cases\/","title":{"rendered":"Colaboradores\u00a0como\u00a0embaixadores\u00a0de\u00a0marca\u00a0e\u00a0engajamento\u00a0interno\u00a0que\u00a0fortalece\u00a0bem-estar:\u00a0os\u00a0cases\u00a0de\u00a0sucesso\u00a0da\u00a0Roche\u00a0Diagn\u00f3stica"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Companhia alcan\u00e7ou resultados\u00a0efetivos\u00a0em comunica\u00e7\u00e3o corporativa com reestrutura\u00e7\u00e3o\u00a0de\u00a0newsletter semanal\u00a0e\u00a0programa\u00a0de\u00a0capacita\u00e7\u00e3o para o LinkedIn<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/02\/image-99-1024x683.png\" alt=\"\" class=\"wp-image-10878\" srcset=\"https:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/02\/image-99-1024x683.png 1024w, https:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/02\/image-99-300x200.png 300w, https:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/02\/image-99-768x512.png 768w, https:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/02\/image-99-1536x1025.png 1536w, https:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/02\/image-99-18x12.png 18w, https:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/02\/image-99-150x100.png 150w, https:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/02\/image-99-450x300.png 450w, https:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/02\/image-99-1200x801.png 1200w, https:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/02\/image-99-219x146.png 219w, https:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/02\/image-99.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Em um ambiente\u00a0de\u00a0neg\u00f3cios\u00a0que\u00a0exige alinhamento constante, agilidade\u00a0e\u00a0coes\u00e3o cultural, a comunica\u00e7\u00e3o corporativa\u00a0emerge\u00a0como\u00a0um diferencial\u00a0estrat\u00e9gico, indo muito al\u00e9m\u00a0da\u00a0fun\u00e7\u00e3o informativa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Investir&nbsp;em canais claros&nbsp;e&nbsp;consistentes \u00e9 fundamental para construir confian\u00e7a, reduzir ru\u00eddos&nbsp;e&nbsp;garantir&nbsp;que&nbsp;as prioridades&nbsp;estrat\u00e9gicas sejam compreendidas&nbsp;e&nbsp;abra\u00e7adas por toda a organiza\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um dos maiores&nbsp;desafios&nbsp;da&nbsp;comunica\u00e7\u00e3o interna \u00e9 combater a fragmenta\u00e7\u00e3o informacional, onde&nbsp;e-mails&nbsp;e&nbsp;conversas paralelas minam a credibilidade&nbsp;da&nbsp;informa\u00e7\u00e3o oficial. A&nbsp;estrat\u00e9gia&nbsp;de&nbsp;sucesso&nbsp;exige a cria\u00e7\u00e3o&nbsp;de&nbsp;um canal central robusto&nbsp;e&nbsp;confi\u00e1vel. Um&nbsp;exemplo not\u00f3rio&nbsp;da&nbsp;efic\u00e1cia&nbsp;dessa abordagem \u00e9 o&nbsp;da&nbsp;e&nbsp;a&nbsp;Roche&nbsp;Diagn\u00f3stica,&nbsp;que&nbsp;implementou uma&nbsp;estrat\u00e9gia focada&nbsp;em reduzir a dispers\u00e3o&nbsp;de&nbsp;mensagens, resultando na repagina\u00e7\u00e3o&nbsp;de&nbsp;sua&nbsp;<em>newsletter<\/em>&nbsp;semanal, a Di@News.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O objetivo&nbsp;era substituir o fluxo&nbsp;desordenado&nbsp;de&nbsp;e-mails&nbsp;de&nbsp;diferentes \u00e1reas, oferecendo,&nbsp;em um \u00fanico ponto, uma comunica\u00e7\u00e3o curada, objetiva&nbsp;e, principalmente, consistente.&nbsp;Os&nbsp;resultados comprovam a for\u00e7a&nbsp;dessa centraliza\u00e7\u00e3o: a taxa&nbsp;de&nbsp;abertura&nbsp;da&nbsp;Di@News&nbsp;evoluiu&nbsp;de&nbsp;73% para mais&nbsp;de&nbsp;90% ao longo dos \u00faltimos quatro anos, um aumento significativo&nbsp;em rela\u00e7\u00e3o \u00e0 m\u00e9dia global&nbsp;de&nbsp;67%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, 92% dos&nbsp;colaboradores&nbsp;que&nbsp;responderam a pesquisa interna&nbsp;da&nbsp;empresa afirmaram confiar mais na comunica\u00e7\u00e3o interna do&nbsp;que&nbsp;em conversas informais, indicando uma redu\u00e7\u00e3o dr\u00e1stica no ru\u00eddo.&nbsp;E&nbsp;92%&nbsp;declararam&nbsp;que&nbsp;a comunica\u00e7\u00e3o \u00e9 fundamental para ajud\u00e1-los a compreender prioridades&nbsp;e&nbsp;estrat\u00e9gias, comprovando&nbsp;que&nbsp;o canal atua&nbsp;como&nbsp;uma ferramenta&nbsp;de&nbsp;alinhamento&nbsp;estrat\u00e9gico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;A comunica\u00e7\u00e3o&nbsp;eficaz transforma informa\u00e7\u00f5es dispersas&nbsp;em conhecimento compartilhado&nbsp;e&nbsp;senso&nbsp;de&nbsp;pertencimento.&nbsp;Ela n\u00e3o s\u00f3 informa as pessoas sobre &#8216;o qu\u00ea&#8217;, mas as conecta ao &#8216;porqu\u00ea&#8217; do neg\u00f3cio, tornando-as&nbsp;embaixadoras naturais&nbsp;da&nbsp;marca,&#8221; comenta Larissa Madaleno, Communication Lead&nbsp;da&nbsp;Roche&nbsp;Diagn\u00f3stica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O papel&nbsp;da&nbsp;comunica\u00e7\u00e3o n\u00e3o se restringe aos muros&nbsp;da&nbsp;empresa:&nbsp;estrat\u00e9gias modernas reconhecem o potencial dos&nbsp;colaboradores&nbsp;como&nbsp;os&nbsp;mais aut\u00eanticos porta-vozes&nbsp;da&nbsp;marca&nbsp;no ambiente&nbsp;externo. Ao&nbsp;empoderar&nbsp;e&nbsp;capacitar&nbsp;esses profissionais, as&nbsp;empresas conseguem ampliar o alcance&nbsp;e&nbsp;a credibilidade&nbsp;de&nbsp;suas mensagens&nbsp;de&nbsp;forma org\u00e2nica. A&nbsp;Roche&nbsp;Diagn\u00f3stica tamb\u00e9m ilustra&nbsp;essa tend\u00eancia com o programa&nbsp;Roche&nbsp;Stars,&nbsp;que&nbsp;capacitou 40&nbsp;colaboradores&nbsp;de&nbsp;diversas \u00e1reas para atuar&nbsp;como&nbsp;embaixadores&nbsp;no LinkedIn, incentivando-os&nbsp;a compartilhar conte\u00fados aut\u00eanticos&nbsp;e&nbsp;alinhados aos valores&nbsp;da&nbsp;organiza\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O impacto\u00a0desse programa\u00a0de\u00a0engajamento\u00a0pode ser visto\u00a0em curto prazo:\u00a0em um per\u00edodo\u00a0de\u00a010 meses,\u00a0os\u00a0participantes produziram 175 posts autorais, injetando vozes diversas\u00a0e\u00a0humanas na presen\u00e7a digital\u00a0da\u00a0companhia. O crescimento org\u00e2nico\u00a0da\u00a0p\u00e1gina\u00a0da\u00a0empresa no LinkedIn foi\u00a0de\u00a075%, alcan\u00e7ando 17.500 seguidores\u00a0e\u00a0tornando-se a terceira afiliada\u00a0da\u00a0divis\u00e3o\u00a0de\u00a0Diagn\u00f3sticos mais seguida globalmente. Al\u00e9m disso, o programa impulsionou o\u00a0engajamento\u00a0geral, atingindo uma taxa m\u00e9dia\u00a0de\u00a015%,\u00a0desempenho 200% superior ao\u00a0<em>benchmark<\/em>\u00a0de\u00a0mercado. Ao investir na comunica\u00e7\u00e3o interna\u00a0e\u00a0no\u00a0engajamento\u00a0de\u00a0seus\u00a0colaboradores, as\u00a0empresas n\u00e3o apenas melhoram seus indicadores\u00a0de\u00a0reputa\u00e7\u00e3o\u00a0e\u00a0presen\u00e7a digital,\u00a0como, fundamentalmente, refor\u00e7am a cultura organizacional\u00a0e\u00a0o senso\u00a0de\u00a0pertencimento.<\/p>","protected":false},"excerpt":{"rendered":"<p>Companhia alcan\u00e7ou resultados\u00a0efetivos\u00a0em comunica\u00e7\u00e3o corporativa com reestrutura\u00e7\u00e3o\u00a0de\u00a0newsletter semanal\u00a0e\u00a0programa\u00a0de\u00a0capacita\u00e7\u00e3o para o LinkedIn Em um ambiente\u00a0de\u00a0neg\u00f3cios\u00a0que\u00a0exige alinhamento constante, agilidade\u00a0e\u00a0coes\u00e3o cultural, a comunica\u00e7\u00e3o corporativa\u00a0emerge\u00a0como\u00a0um diferencial\u00a0estrat\u00e9gico, indo muito al\u00e9m\u00a0da\u00a0fun\u00e7\u00e3o informativa. Investir&nbsp;em canais claros&nbsp;e&nbsp;consistentes \u00e9 fundamental para construir confian\u00e7a, reduzir ru\u00eddos&nbsp;e&nbsp;garantir&nbsp;que&nbsp;as prioridades&nbsp;estrat\u00e9gicas sejam compreendidas&nbsp;e&nbsp;abra\u00e7adas por toda a organiza\u00e7\u00e3o. Um dos maiores&nbsp;desafios&nbsp;da&nbsp;comunica\u00e7\u00e3o interna \u00e9 combater a fragmenta\u00e7\u00e3o informacional, onde&nbsp;e-mails&nbsp;e&nbsp;conversas paralelas minam<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315],"tags":[944,946,945],"class_list":["post-10877","post","type-post","status-publish","format-standard","category-noticias-corporativas-dino","tag-comunicacao-corporativa","tag-newsletters","tag-roche-diagnostica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comunica\u00e7\u00e3o Corporativa de Sucesso: Os Cases da Roche Diagn\u00f3stica<\/title>\n<meta name=\"description\" content=\"Saiba como a Roche Diagn\u00f3stica alcan\u00e7ou uma comunica\u00e7\u00e3o corporativa de sucesso com 90% de abertura em newsletters e engajamento recorde no LinkedIn.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/angelboss.com.br\/en\/2026\/02\/09\/comunicacao-corporativa-de-sucesso-roche-diagnostica-cases\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comunica\u00e7\u00e3o Corporativa de Sucesso: Os Cases da Roche Diagn\u00f3stica\" \/>\n<meta property=\"og:description\" content=\"Saiba como a Roche Diagn\u00f3stica alcan\u00e7ou uma comunica\u00e7\u00e3o corporativa de sucesso com 90% de abertura em newsletters e engajamento recorde no LinkedIn.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/angelboss.com.br\/en\/2026\/02\/09\/comunicacao-corporativa-de-sucesso-roche-diagnostica-cases\/\" \/>\n<meta property=\"og:site_name\" content=\"Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-09T18:56:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T18:57:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/02\/image-99-1024x683.png\" \/>\n<meta name=\"author\" content=\"Neto Angel Boss\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Neto Angel Boss\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/angelboss.com.br\\\/2026\\\/02\\\/09\\\/comunicacao-corporativa-de-sucesso-roche-diagnostica-cases\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/angelboss.com.br\\\/2026\\\/02\\\/09\\\/comunicacao-corporativa-de-sucesso-roche-diagnostica-cases\\\/\"},\"author\":{\"name\":\"Neto Angel Boss\",\"@id\":\"http:\\\/\\\/angelboss.com.br\\\/#\\\/schema\\\/person\\\/af084936b46cf2e03f299183e429e350\"},\"headline\":\"Colaboradores\u00a0como\u00a0embaixadores\u00a0de\u00a0marca\u00a0e\u00a0engajamento\u00a0interno\u00a0que\u00a0fortalece\u00a0bem-estar:\u00a0os\u00a0cases\u00a0de\u00a0sucesso\u00a0da\u00a0Roche\u00a0Diagn\u00f3stica\",\"datePublished\":\"2026-02-09T18:56:59+00:00\",\"dateModified\":\"2026-02-09T18:57:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/angelboss.com.br\\\/2026\\\/02\\\/09\\\/comunicacao-corporativa-de-sucesso-roche-diagnostica-cases\\\/\"},\"wordCount\":721,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\\\/\\\/angelboss.com.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/angelboss.com.br\\\/2026\\\/02\\\/09\\\/comunicacao-corporativa-de-sucesso-roche-diagnostica-cases\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/angelboss.com.br\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/image-99-1024x683.png\",\"keywords\":[\"comunica\u00e7\u00e3o corporativa\",\"newsletters\",\"roche diagn\u00f3stica\"],\"articleSection\":[\"Not\u00edcias Corporativas\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/angelboss.com.br\\\/2026\\\/02\\\/09\\\/comunicacao-corporativa-de-sucesso-roche-diagnostica-cases\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/angelboss.com.br\\\/2026\\\/02\\\/09\\\/comunicacao-corporativa-de-sucesso-roche-diagnostica-cases\\\/\",\"url\":\"https:\\\/\\\/angelboss.com.br\\\/2026\\\/02\\\/09\\\/comunicacao-corporativa-de-sucesso-roche-diagnostica-cases\\\/\",\"name\":\"Comunica\u00e7\u00e3o Corporativa de Sucesso: Os Cases da Roche Diagn\u00f3stica\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/angelboss.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/angelboss.com.br\\\/2026\\\/02\\\/09\\\/comunicacao-corporativa-de-sucesso-roche-diagnostica-cases\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/angelboss.com.br\\\/2026\\\/02\\\/09\\\/comunicacao-corporativa-de-sucesso-roche-diagnostica-cases\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/angelboss.com.br\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/image-99-1024x683.png\",\"datePublished\":\"2026-02-09T18:56:59+00:00\",\"dateModified\":\"2026-02-09T18:57:00+00:00\",\"description\":\"Saiba como a Roche Diagn\u00f3stica alcan\u00e7ou uma comunica\u00e7\u00e3o corporativa de sucesso com 90% de abertura em newsletters e engajamento recorde no LinkedIn.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/angelboss.com.br\\\/2026\\\/02\\\/09\\\/comunicacao-corporativa-de-sucesso-roche-diagnostica-cases\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/angelboss.com.br\\\/2026\\\/02\\\/09\\\/comunicacao-corporativa-de-sucesso-roche-diagnostica-cases\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/angelboss.com.br\\\/2026\\\/02\\\/09\\\/comunicacao-corporativa-de-sucesso-roche-diagnostica-cases\\\/#primaryimage\",\"url\":\"https:\\\/\\\/angelboss.com.br\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/image-99-1024x683.png\",\"contentUrl\":\"https:\\\/\\\/angelboss.com.br\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/image-99-1024x683.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/angelboss.com.br\\\/2026\\\/02\\\/09\\\/comunicacao-corporativa-de-sucesso-roche-diagnostica-cases\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"http:\\\/\\\/angelboss.com.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Colaboradores\u00a0como\u00a0embaixadores\u00a0de\u00a0marca\u00a0e\u00a0engajamento\u00a0interno\u00a0que\u00a0fortalece\u00a0bem-estar:\u00a0os\u00a0cases\u00a0de\u00a0sucesso\u00a0da\u00a0Roche\u00a0Diagn\u00f3stica\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/angelboss.com.br\\\/#website\",\"url\":\"http:\\\/\\\/angelboss.com.br\\\/\",\"name\":\"Portal Masculino de Moda, Beleza, Luxo e Business - Angel Boss\",\"description\":\"O Maior Portal sobre Moda, Luxo, Beleza e Business Masculino do Brasil\",\"publisher\":{\"@id\":\"http:\\\/\\\/angelboss.com.br\\\/#organization\"},\"alternateName\":\"Maior Portal e Blog de Beleza Masculina e Luxo\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/angelboss.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"http:\\\/\\\/angelboss.com.br\\\/#organization\",\"name\":\"Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss\",\"url\":\"http:\\\/\\\/angelboss.com.br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\\\/\\\/angelboss.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/angelboss.com.br\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/WhatsApp-Image-2025-12-11-at-12.54.26.jpeg\",\"contentUrl\":\"https:\\\/\\\/angelboss.com.br\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/WhatsApp-Image-2025-12-11-at-12.54.26.jpeg\",\"width\":1280,\"height\":1280,\"caption\":\"Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss\"},\"image\":{\"@id\":\"http:\\\/\\\/angelboss.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/angelboss.com.br\\\/#\\\/schema\\\/person\\\/af084936b46cf2e03f299183e429e350\",\"name\":\"Neto Angel Boss\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dbb38b2050e5181e32afbccf458635967af0767d15abe8168b35ebbd97907289?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dbb38b2050e5181e32afbccf458635967af0767d15abe8168b35ebbd97907289?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dbb38b2050e5181e32afbccf458635967af0767d15abe8168b35ebbd97907289?s=96&d=mm&r=g\",\"caption\":\"Neto Angel Boss\"},\"sameAs\":[\"http:\\\/\\\/www.angelboss.com\"],\"url\":\"https:\\\/\\\/angelboss.com.br\\\/en\\\/author\\\/netoangelboss\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comunica\u00e7\u00e3o Corporativa de Sucesso: Os Cases da Roche Diagn\u00f3stica","description":"Saiba como a Roche Diagn\u00f3stica alcan\u00e7ou uma comunica\u00e7\u00e3o corporativa de sucesso com 90% de abertura em newsletters e engajamento recorde no LinkedIn.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/angelboss.com.br\/en\/2026\/02\/09\/comunicacao-corporativa-de-sucesso-roche-diagnostica-cases\/","og_locale":"en_US","og_type":"article","og_title":"Comunica\u00e7\u00e3o Corporativa de Sucesso: Os Cases da Roche Diagn\u00f3stica","og_description":"Saiba como a Roche Diagn\u00f3stica alcan\u00e7ou uma comunica\u00e7\u00e3o corporativa de sucesso com 90% de abertura em newsletters e engajamento recorde no LinkedIn.","og_url":"https:\/\/angelboss.com.br\/en\/2026\/02\/09\/comunicacao-corporativa-de-sucesso-roche-diagnostica-cases\/","og_site_name":"Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss","article_published_time":"2026-02-09T18:56:59+00:00","article_modified_time":"2026-02-09T18:57:00+00:00","og_image":[{"url":"https:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/02\/image-99-1024x683.png","type":"","width":"","height":""}],"author":"Neto Angel Boss","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Neto Angel Boss","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/angelboss.com.br\/2026\/02\/09\/comunicacao-corporativa-de-sucesso-roche-diagnostica-cases\/#article","isPartOf":{"@id":"https:\/\/angelboss.com.br\/2026\/02\/09\/comunicacao-corporativa-de-sucesso-roche-diagnostica-cases\/"},"author":{"name":"Neto Angel Boss","@id":"http:\/\/angelboss.com.br\/#\/schema\/person\/af084936b46cf2e03f299183e429e350"},"headline":"Colaboradores\u00a0como\u00a0embaixadores\u00a0de\u00a0marca\u00a0e\u00a0engajamento\u00a0interno\u00a0que\u00a0fortalece\u00a0bem-estar:\u00a0os\u00a0cases\u00a0de\u00a0sucesso\u00a0da\u00a0Roche\u00a0Diagn\u00f3stica","datePublished":"2026-02-09T18:56:59+00:00","dateModified":"2026-02-09T18:57:00+00:00","mainEntityOfPage":{"@id":"https:\/\/angelboss.com.br\/2026\/02\/09\/comunicacao-corporativa-de-sucesso-roche-diagnostica-cases\/"},"wordCount":721,"commentCount":0,"publisher":{"@id":"http:\/\/angelboss.com.br\/#organization"},"image":{"@id":"https:\/\/angelboss.com.br\/2026\/02\/09\/comunicacao-corporativa-de-sucesso-roche-diagnostica-cases\/#primaryimage"},"thumbnailUrl":"https:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/02\/image-99-1024x683.png","keywords":["comunica\u00e7\u00e3o corporativa","newsletters","roche diagn\u00f3stica"],"articleSection":["Not\u00edcias Corporativas"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/angelboss.com.br\/2026\/02\/09\/comunicacao-corporativa-de-sucesso-roche-diagnostica-cases\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/angelboss.com.br\/2026\/02\/09\/comunicacao-corporativa-de-sucesso-roche-diagnostica-cases\/","url":"https:\/\/angelboss.com.br\/2026\/02\/09\/comunicacao-corporativa-de-sucesso-roche-diagnostica-cases\/","name":"Comunica\u00e7\u00e3o Corporativa de Sucesso: Os Cases da Roche Diagn\u00f3stica","isPartOf":{"@id":"http:\/\/angelboss.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/angelboss.com.br\/2026\/02\/09\/comunicacao-corporativa-de-sucesso-roche-diagnostica-cases\/#primaryimage"},"image":{"@id":"https:\/\/angelboss.com.br\/2026\/02\/09\/comunicacao-corporativa-de-sucesso-roche-diagnostica-cases\/#primaryimage"},"thumbnailUrl":"https:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/02\/image-99-1024x683.png","datePublished":"2026-02-09T18:56:59+00:00","dateModified":"2026-02-09T18:57:00+00:00","description":"Saiba como a Roche Diagn\u00f3stica alcan\u00e7ou uma comunica\u00e7\u00e3o corporativa de sucesso com 90% de abertura em newsletters e engajamento recorde no LinkedIn.","breadcrumb":{"@id":"https:\/\/angelboss.com.br\/2026\/02\/09\/comunicacao-corporativa-de-sucesso-roche-diagnostica-cases\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/angelboss.com.br\/2026\/02\/09\/comunicacao-corporativa-de-sucesso-roche-diagnostica-cases\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/angelboss.com.br\/2026\/02\/09\/comunicacao-corporativa-de-sucesso-roche-diagnostica-cases\/#primaryimage","url":"https:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/02\/image-99-1024x683.png","contentUrl":"https:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/02\/image-99-1024x683.png"},{"@type":"BreadcrumbList","@id":"https:\/\/angelboss.com.br\/2026\/02\/09\/comunicacao-corporativa-de-sucesso-roche-diagnostica-cases\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"http:\/\/angelboss.com.br\/"},{"@type":"ListItem","position":2,"name":"Colaboradores\u00a0como\u00a0embaixadores\u00a0de\u00a0marca\u00a0e\u00a0engajamento\u00a0interno\u00a0que\u00a0fortalece\u00a0bem-estar:\u00a0os\u00a0cases\u00a0de\u00a0sucesso\u00a0da\u00a0Roche\u00a0Diagn\u00f3stica"}]},{"@type":"WebSite","@id":"http:\/\/angelboss.com.br\/#website","url":"http:\/\/angelboss.com.br\/","name":"Portal Masculino de Moda, Beleza, Luxo e Business - Angel Boss","description":"O Maior Portal sobre Moda, Luxo, Beleza e Business Masculino do Brasil","publisher":{"@id":"http:\/\/angelboss.com.br\/#organization"},"alternateName":"Maior Portal e Blog de Beleza Masculina e Luxo","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/angelboss.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"http:\/\/angelboss.com.br\/#organization","name":"Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss","url":"http:\/\/angelboss.com.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/angelboss.com.br\/#\/schema\/logo\/image\/","url":"https:\/\/angelboss.com.br\/wp-content\/uploads\/2025\/12\/WhatsApp-Image-2025-12-11-at-12.54.26.jpeg","contentUrl":"https:\/\/angelboss.com.br\/wp-content\/uploads\/2025\/12\/WhatsApp-Image-2025-12-11-at-12.54.26.jpeg","width":1280,"height":1280,"caption":"Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss"},"image":{"@id":"http:\/\/angelboss.com.br\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"http:\/\/angelboss.com.br\/#\/schema\/person\/af084936b46cf2e03f299183e429e350","name":"Neto Angel Boss","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/dbb38b2050e5181e32afbccf458635967af0767d15abe8168b35ebbd97907289?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dbb38b2050e5181e32afbccf458635967af0767d15abe8168b35ebbd97907289?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dbb38b2050e5181e32afbccf458635967af0767d15abe8168b35ebbd97907289?s=96&d=mm&r=g","caption":"Neto Angel Boss"},"sameAs":["http:\/\/www.angelboss.com"],"url":"https:\/\/angelboss.com.br\/en\/author\/netoangelboss\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/angelboss.com.br\/en\/wp-json\/wp\/v2\/posts\/10877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/angelboss.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/angelboss.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/angelboss.com.br\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/angelboss.com.br\/en\/wp-json\/wp\/v2\/comments?post=10877"}],"version-history":[{"count":1,"href":"https:\/\/angelboss.com.br\/en\/wp-json\/wp\/v2\/posts\/10877\/revisions"}],"predecessor-version":[{"id":10881,"href":"https:\/\/angelboss.com.br\/en\/wp-json\/wp\/v2\/posts\/10877\/revisions\/10881"}],"wp:attachment":[{"href":"https:\/\/angelboss.com.br\/en\/wp-json\/wp\/v2\/media?parent=10877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/angelboss.com.br\/en\/wp-json\/wp\/v2\/categories?post=10877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/angelboss.com.br\/en\/wp-json\/wp\/v2\/tags?post=10877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}