{"id":10545,"date":"2026-02-05T17:44:04","date_gmt":"2026-02-05T17:44:04","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=10545"},"modified":"2026-02-05T17:44:05","modified_gmt":"2026-02-05T17:44:05","slug":"reputacao-corporativa-no-brasil-natura-ranking-merco-2025","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/02\/05\/reputacao-corporativa-no-brasil-natura-ranking-merco-2025\/","title":{"rendered":"Natura\u00a0\u00e9\u00a0reconhecida\u00a0como\u00a0a\u00a0empresa\u00a0de\u00a0melhor\u00a0reputa\u00e7\u00e3o\u00a0do\u00a0Brasil\u00a0no\u00a0Ranking\u00a0Merco\u00a02025pela\u00a012\u00aa\u00a0vez\u00a0consecutiva"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Monitor \u00e9 considerado<\/em>\u00a0um\u00a0dos mais relevantes\u00a0e\u00a0robustos\u00a0de\u00a0avalia\u00e7\u00e3o reputacional da\u00a0Am\u00e9rica Latina<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/02\/image-86.png\" alt=\"\" class=\"wp-image-10546\" srcset=\"https:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/02\/image-86.png 800w, https:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/02\/image-86-300x200.png 300w, https:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/02\/image-86-768x512.png 768w, https:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/02\/image-86-18x12.png 18w, https:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/02\/image-86-150x100.png 150w, https:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/02\/image-86-450x300.png 450w, https:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/02\/image-86-219x146.png 219w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\"><em>Cr\u00e9ditos: divulga\u00e7\u00e3o\u00a0Natura<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>S\u00e3o Paulo, 5\u00a0de\u00a0fevereiro\u00a0de\u00a02026<\/strong>\u00a0\u2013\u00a0A\u00a0Natura\u00a0foi\u00a0reconhecida, mais uma\u00a0vez,\u00a0como\u00a0a\u00a0empresa\u00a0de\u00a0melhor\u00a0reputa\u00e7\u00e3o corporativa\u00a0do\u00a0Brasil, segundo o\u00a0Ranking\u00a0Merco\u00a0Empresas\u00a02025, divulgado nesta quinta-feira (5).\u00a0Este \u00e9 o 12\u00ba\u00a0ano consecutivo\u00a0em que\u00a0a\u00a0companhia ocupa\u00a0a\u00a0lideran\u00e7a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O\u00a0Ranking\u00a0Merco\u00a0(Monitor\u00a0Empresarial\u00a0de\u00a0Reputa\u00e7\u00e3o Corporativa)\u00a0avalia\u00a0a\u00a0percep\u00e7\u00e3o da sociedade sobre\u00a0as\u00a0empresas mais respeitadas\u00a0do\u00a0pa\u00eds,\u00a0a\u00a0partir\u00a0de\u00a0uma metodologia multistakeholder que considera diferentes p\u00fablicos\u00a0e\u00a0indicadores objetivos.\u00a0Desde o in\u00edcio da s\u00e9rie\u00a0no\u00a0Brasil,\u00a0a\u00a0Natura\u00a0ocupa\u00a0a\u00a0primeira coloca\u00e7\u00e3o\u00a0em todas\u00a0as\u00a0edi\u00e7\u00f5es\u00a0do\u00a0estudo, figurando\u00a0de\u00a0forma consistente\u00a0como\u00a0refer\u00eancia\u00a0em reputa\u00e7\u00e3o corporativa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para\u00a0Ana Costa, vice-presidente\u00a0de\u00a0Reputa\u00e7\u00e3o, Sustentabilidade, Jur\u00eddico\u00a0e\u00a0Reputa\u00e7\u00e3o Corporativa da\u00a0Natura, ocupar\u00a0a\u00a0lideran\u00e7a\u00a0do\u00a0ranking\u00a0por mais um\u00a0ano \u00e9 reflexo\u00a0de\u00a0um trabalho cont\u00ednuo, constru\u00eddo\u00a0no\u00a0dia\u00a0a\u00a0dia da companhia. \u201cA\u00a0reputa\u00e7\u00e3o \u00e9 um\u00a0ativo intang\u00edvel que se constr\u00f3i\u00a0a\u00a0partir\u00a0de\u00a0uma multiplicidade\u00a0de\u00a0olhares &#8211;\u00a0de\u00a0consumidores, investidores,\u00a0academia, imprensa\u00a0e\u00a0comunidades. Sustentar\u00a0essa percep\u00e7\u00e3o\u00a0ao longo\u00a0do\u00a0tempo\u00a0exige coer\u00eancia\u00a0e\u00a0consist\u00eancia nas\u00a0escolhas\u00a0do\u00a0dia\u00a0a\u00a0dia. Para n\u00f3s, da\u00a0Natura, isso vai\u00a0al\u00e9m\u00a0do\u00a0discurso ou das certifica\u00e7\u00f5es: \u00e9 uma filosofia\u00a0empresarial, sustentada por cultura, onde governan\u00e7a\u00a0e\u00a0\u00e9tica s\u00e3o pilares\u00a0do\u00a0nosso compromisso com\u00a0a\u00a0verdade\u00a0e\u00a0com\u00a0a\u00a0gera\u00e7\u00e3o\u00a0de\u00a0valor para o neg\u00f3cio\u00a0e\u00a0para o cliente,\u00a0e\u00a0pela\u00a0forma\u00a0como\u00a0conectamos impacto positivo\u00a0ao neg\u00f3cio\u201d, diz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u00a0executiva\u00a0atribui\u00a0a\u00a0percep\u00e7\u00e3o positiva\u00a0do\u00a0ecossistema \u00e0 identifica\u00e7\u00e3o com\u00a0a\u00a0Natura, suas marcas\u00a0e\u00a0seu jeito\u00a0de\u00a0fazer neg\u00f3cio.\u00a0Entre os\u00a0exemplos\u00a0dessa trajet\u00f3ria constru\u00edda\u00a0ao longo\u00a0dos\u00a0anos\u00a0est\u00e1 o fortalecimento da rede\u00a0de\u00a0Consultoras\u00a0de\u00a0Beleza\u00a0Natura\u00a0e\u00a0Avon, que hoje re\u00fane mais\u00a0de\u00a03,1 milh\u00f5es\u00a0de\u00a0mulheres na\u00a0Am\u00e9rica Latina. O investimento cont\u00ednuo da companhia\u00a0em\u00a0educa\u00e7\u00e3o, inclus\u00e3o digital\u00a0e\u00a0autonomia financeira se reflete\u00a0em indicadores objetivos:\u00a0em 2024, na \u00faltima medi\u00e7\u00e3o\u00a0do\u00a0\u00cdndice\u00a0de\u00a0Desenvolvimento Humano das Consultoras\u00a0de\u00a0Beleza (IDH-CB), o indicador\u00a0atingiu o patamar recorde\u00a0de\u00a00,653 &#8211; um\u00a0avan\u00e7o\u00a0de\u00a027%\u00a0em rela\u00e7\u00e3o\u00a0a\u00a02014. O resultado\u00a0evidencia um modelo\u00a0de\u00a0desenvolvimento que gera valor social\u00a0ao mesmo tempo\u00a0em que fortalece\u00a0a\u00a0capilaridade\u00a0e\u00a0a\u00a0resili\u00eancia\u00a0do\u00a0neg\u00f3cio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na\u00a0Amaz\u00f4nia,\u00a0essa mesma l\u00f3gica\u00a0de\u00a0longo prazo se\u00a0expressa\u00a0em mais\u00a0de\u00a025\u00a0anos\u00a0de\u00a0atua\u00e7\u00e3o cont\u00ednua, consolidando um modelo que conecta inova\u00e7\u00e3o, regenera\u00e7\u00e3o\u00a0e\u00a0competitividade. Na regi\u00e3o,\u00a0a\u00a0Natura\u00a0atua h\u00e1 25\u00a0anos\u00a0em parceria com mais\u00a0de\u00a010 mil fam\u00edlias\u00a0agroextrativistas\u00a0de\u00a045 comunidades\u00a0e\u00a0tem iniciativas\u00a0como\u00a0o N\u00facleo\u00a0de\u00a0Inova\u00e7\u00e3o\u00a0Natura\u00a0na\u00a0Amaz\u00f4nia (NINA)\u00a0e\u00a0os Sistemas\u00a0Agroflorestais, mais sustent\u00e1veis\u00a0do\u00a0que\u00a0a\u00a0monocultura tradicional.\u00a0As iniciativas\u00a0demonstram\u00a0como\u00a0a\u00a0companhia transforma\u00a0a\u00a0conserva\u00e7\u00e3o da floresta\u00a0em perenidade\u00a0econ\u00f4mica, refor\u00e7ando o compromisso\u00a0de\u00a0evolu\u00e7\u00e3o cont\u00ednua\u00a0do\u00a0modelo\u00a0de\u00a0neg\u00f3cio para se tornar uma\u00a0empresa\u00a0100% regenerativa\u00a0at\u00e9 2050.<br><br>Al\u00e9m da\u00a0Natura,\u00a0a\u00a0Avon, marca que integra\u00a0a\u00a0companhia, tamb\u00e9m\u00a0aparece\u00a0entre\u00a0as\u00a0empresas\u00a0de\u00a0maior reputa\u00e7\u00e3o\u00a0do\u00a0pa\u00eds, ocupando\u00a0a\u00a012\u00aa\u00a0posi\u00e7\u00e3o\u00a0no\u00a0ranking,\u00a0evidenciando\u00a0a\u00a0for\u00e7a\u00a0reputacional\u00a0do\u00a0portf\u00f3lio\u00a0no\u00a0setor\u00a0de\u00a0beleza.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Metodologia<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O&nbsp;Ranking&nbsp;Merco&nbsp;\u00e9&nbsp;elaborado&nbsp;a&nbsp;partir&nbsp;de&nbsp;uma metodologia multistakeholder, que re\u00fane seis&nbsp;avalia\u00e7\u00f5es distintas&nbsp;e&nbsp;mais&nbsp;de&nbsp;vinte fontes&nbsp;de&nbsp;informa\u00e7\u00e3o, incluindo&nbsp;executivos,&nbsp;analistas financeiros, jornalistas&nbsp;de&nbsp;economia, ONGs,&nbsp;associa\u00e7\u00f5es&nbsp;de&nbsp;consumidores, sindicatos,&nbsp;especialistas, universit\u00e1rios&nbsp;e&nbsp;consumidores,&nbsp;al\u00e9m&nbsp;de&nbsp;indicadores reputacionais objetivos. O&nbsp;Merco&nbsp;\u00e9 reconhecido&nbsp;como&nbsp;o primeiro monitor&nbsp;de&nbsp;reputa\u00e7\u00e3o corporativa&nbsp;do&nbsp;mundo&nbsp;auditado&nbsp;de&nbsp;forma independente&nbsp;pela&nbsp;KPMG, com base&nbsp;em&nbsp;normas internacionais&nbsp;de&nbsp;assegura\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Monitor \u00e9 considerado\u00a0um\u00a0dos mais relevantes\u00a0e\u00a0robustos\u00a0de\u00a0avalia\u00e7\u00e3o reputacional da\u00a0Am\u00e9rica Latina S\u00e3o Paulo, 5\u00a0de\u00a0fevereiro\u00a0de\u00a02026\u00a0\u2013\u00a0A\u00a0Natura\u00a0foi\u00a0reconhecida, mais uma\u00a0vez,\u00a0como\u00a0a\u00a0empresa\u00a0de\u00a0melhor\u00a0reputa\u00e7\u00e3o corporativa\u00a0do\u00a0Brasil, segundo o\u00a0Ranking\u00a0Merco\u00a0Empresas\u00a02025, divulgado nesta quinta-feira (5).\u00a0Este \u00e9 o 12\u00ba\u00a0ano consecutivo\u00a0em que\u00a0a\u00a0companhia ocupa\u00a0a\u00a0lideran\u00e7a. O\u00a0Ranking\u00a0Merco\u00a0(Monitor\u00a0Empresarial\u00a0de\u00a0Reputa\u00e7\u00e3o Corporativa)\u00a0avalia\u00a0a\u00a0percep\u00e7\u00e3o da sociedade sobre\u00a0as\u00a0empresas mais respeitadas\u00a0do\u00a0pa\u00eds,\u00a0a\u00a0partir\u00a0de\u00a0uma metodologia multistakeholder que considera diferentes p\u00fablicos\u00a0e\u00a0indicadores objetivos.\u00a0Desde o in\u00edcio da s\u00e9rie\u00a0no\u00a0Brasil,\u00a0a\u00a0Natura\u00a0ocupa\u00a0a\u00a0primeira coloca\u00e7\u00e3o\u00a0em todas\u00a0as\u00a0edi\u00e7\u00f5es\u00a0do\u00a0estudo, figurando\u00a0de\u00a0forma consistente\u00a0como\u00a0refer\u00eancia\u00a0em reputa\u00e7\u00e3o corporativa. Para\u00a0Ana Costa, vice-presidente\u00a0de\u00a0Reputa\u00e7\u00e3o, Sustentabilidade, Jur\u00eddico\u00a0e\u00a0Reputa\u00e7\u00e3o<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315],"tags":[563,891],"class_list":["post-10545","post","type-post","status-publish","format-standard","category-noticias-corporativas-dino","tag-natura","tag-reputacao-corpotativa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reputa\u00e7\u00e3o Corporativa no Brasil: Natura Lidera Ranking Merco 2025<\/title>\n<meta name=\"description\" content=\"A Natura \u00e9 eleita a empresa de melhor reputa\u00e7\u00e3o corporativa no Brasil pelo 12\u00ba ano consecutivo no Ranking Merco. 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