{"id":10538,"date":"2026-02-05T00:00:00","date_gmt":"2026-02-05T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/02\/05\/325529-simmons-colchoes-expande-atuacao-no-df-e-anuncia-novo-showroom-na-asa-norte\/"},"modified":"2026-02-05T00:00:00","modified_gmt":"2026-02-05T00:00:00","slug":"325529-simmons-colchoes-expande-atuacao-no-df-e-anuncia-novo-showroom-na-asa-norte","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/02\/05\/325529-simmons-colchoes-expande-atuacao-no-df-e-anuncia-novo-showroom-na-asa-norte\/","title":{"rendered":"Simmons Colch\u00f5es expande atua\u00e7\u00e3o no DF e anuncia novo showroom na Asa Norte"},"content":{"rendered":"<p>A Simmons Colch\u00f5es vai ampliar sua presen\u00e7a no Distrito Federal com a inaugura\u00e7\u00e3o de um novo e moderno showroom na Asa Norte, em Bras\u00edlia. Localizada na Quadra 708 Norte, a loja ter\u00e1 cerca de 200 metros quadrados e aposta em um &quot;conceito inovador&quot; que vai al\u00e9m da exposi\u00e7\u00e3o tradicional de colch\u00f5es.<\/p>\n<p>O projeto de design \u00e9 assinado por Glauter Suassuna, profissional com atua\u00e7\u00e3o em diversas regi\u00f5es do Brasil, conhecido no mercado por criar ambientes que estimulam sensa\u00e7\u00f5es e experi\u00eancias. A proposta da nova unidade \u00e9 transportar para dentro da loja o conforto e o acolhimento que os clientes buscam em casa.<\/p>\n<p>A ideia \u00e9 que o espa\u00e7o funcione como uma imers\u00e3o no universo do sono e do bem-estar. O showroom contar\u00e1 com ambientes tem\u00e1ticos inspirados em cen\u00e1rios como praia, casa de campo, regi\u00f5es frias e quartos infantis, recriando situa\u00e7\u00f5es do cotidiano e momentos de lazer. &quot;Tudo para ajudar o consumidor a se imaginar usando os produtos no dia a dia&quot;, detalha Suassuna.<\/p>\n<p>O destaque do projeto \u00e9 o espa\u00e7o dedicado ao colch\u00e3o Black, principal produto da marca. No subsolo, ser\u00e1 criada uma &quot;sala do sono perfeito&quot;, pensada para simular a fase&nbsp;<strong>&nbsp;<\/strong>REM&nbsp;(Movimento R\u00e1pido dos Olhos, em ingl\u00eas). A experi\u00eancia ser\u00e1 personalizada: ao chegar \u00e0 loja, o cliente poder\u00e1 informar suas prefer\u00eancias musicais, que ser\u00e3o automaticamente reproduzidas no ambiente durante a visita, em conjunto com cen\u00e1rios controlados por tecnologia e automa\u00e7\u00e3o.<\/p>\n<p>Mesmo com um pavimento t\u00e9rreo mais compacto, o colch\u00e3o Black tamb\u00e9m ficar\u00e1 exposto na parte superior da loja, em um ambiente cenogr\u00e1fico que remete a um quarto de realeza. A proposta \u00e9 refor\u00e7ar a mensagem de conforto, exclusividade e valoriza\u00e7\u00e3o do cliente.<\/p>\n<p>Segundo Ant\u00f4nio Vicente, \u00e0 frente da marca Simmons, o objetivo \u00e9 criar um espa\u00e7o acolhedor e sensorial, capaz de transformar a compra em uma experi\u00eancia marcante. A expectativa \u00e9 que o novo showroom fortale\u00e7a a conex\u00e3o emocional com o p\u00fablico e impulsione as vendas no mercado brasiliense.<\/p>\n<p><strong>Sobre a Simmons Park Sul<\/strong><br \/> Com mais de 150 anos de hist\u00f3ria, a Simmons \u00e9 uma das marcas mais respeitadas do mercado global de colch\u00f5es premium, reconhecida pela tecnologia de molas ensacadas individuais. Presente em mais de 100 pa\u00edses, a marca combina e inova\u00e7\u00e3o para oferecer produtos de alto desempenho. Em 2025, inaugurou em Bras\u00edlia, no Park Sul, a primeira loja conceito da Simmons no Brasil, em parceria com o especialista Ant\u00f4nio J\u00fanior, proporcionando uma experi\u00eancia de compra personalizada e focada em conforto, sa\u00fade e bem-estar.<\/p>\n<p>Para mais informa\u00e7\u00f5es, basta acessar:&nbsp;<a rel=\"follow\" target=\"_blank\" href=\"https:\/\/simmonsbrasilia.com.br\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/simmonsbrasilia.com.br\/&amp;source=gmail&amp;ust=1770376119869000&amp;usg=AOvVaw0v_ijMAaDTe_pz7CtNl9LP\">https:\/\/simmonsbrasilia.com.<wbr>br\/<\/a><\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/325529?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Nova loja ter\u00e1 projeto sensorial assinado pelo arquiteto Glauter Suassuna, proporcionando uma imers\u00e3o no \u201csono perfeito\u201d.<\/p>","protected":false},"author":3,"featured_media":10539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315],"tags":[349,336,342,324,352],"class_list":["post-10538","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-arte","tag-atacado-e-varejo","tag-empreendedorismo","tag-negocios","tag-saude-e-bem-estar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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