{"id":10236,"date":"2026-02-03T00:00:00","date_gmt":"2026-02-03T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/02\/03\/326496-varejo-de-materiais-de-construcao-mira-reducao-de-perdas\/"},"modified":"2026-02-03T00:00:00","modified_gmt":"2026-02-03T00:00:00","slug":"326496-varejo-de-materiais-de-construcao-mira-reducao-de-perdas","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/02\/03\/326496-varejo-de-materiais-de-construcao-mira-reducao-de-perdas\/","title":{"rendered":"Varejo de materiais de constru\u00e7\u00e3o mira redu\u00e7\u00e3o de perdas"},"content":{"rendered":"<p>Com o aumento da press\u00e3o por produtividade e margem no varejo, o controle de perdas volta ao centro da gest\u00e3o operacional. No Brasil, o \u00edndice m\u00e9dio de perdas no varejo chegou a <strong>1,57% em 2023<\/strong>, segundo a <a href=\"https:\/\/kpmg.com\/br\/pt\/insights\/2024\/11\/pesquisa-abrappe-2024.html\">Pesquisa Abrappe (KPMG)<\/a>, ap\u00f3s 1,48% em 2022. Em leitura de efici\u00eancia operacional, a GS1 Brasil tamb\u00e9m destaca o peso financeiro desse indicador quando aplicado ao volume total de vendas do setor.<\/p>\n<p>No recorte de <strong>lar e constru\u00e7\u00e3o<\/strong>, o tema tamb\u00e9m aparece associado a gargalos como avarias, manuseio interno, falhas de invent\u00e1rio e perdas n\u00e3o identificadas, que exigem rotinas mais r\u00edgidas de confer\u00eancia e padroniza\u00e7\u00e3o. Em an\u00e1lise setorial <a href=\"https:\/\/www.abrappe.com.br\/noticia?id=menos-perdas-para-garantir-lucro-em-tempos-dificeis-para-varejo-da-construcao&amp;utm_source=chatgpt.com\">divulgada pela Abrappe<\/a>, quebras operacionais e perdas n\u00e3o identificadas aparecem como parcelas relevantes do indicador na categoria.<\/p>\n<p>Na Grande S\u00e3o Paulo, a <strong>Casa S\u00e3o Pedro<\/strong>, rede varejista de materiais de constru\u00e7\u00e3o com mais de 65 anos de atua\u00e7\u00e3o e opera\u00e7\u00e3o baseada em lojas pr\u00f3prias, informa ter ampliado medidas para reduzir danos de materiais e aumentar a efici\u00eancia das rotinas internas. Entre as pr\u00e1ticas adotadas est\u00e3o invent\u00e1rios peri\u00f3dicos, controle de validade quando aplic\u00e1vel, revis\u00e3o de processos de recebimento e armazenagem e treinamentos para conscientiza\u00e7\u00e3o das equipes sobre preven\u00e7\u00e3o de perdas.<\/p>\n<p>&quot;Manter uma opera\u00e7\u00e3o enxuta \u00e9 essencial para garantir qualidade no atendimento e fideliza\u00e7\u00e3o dos clientes. Quando a empresa reduz perdas, ganha efici\u00eancia e consegue sustentar padr\u00f5es de atendimento&quot;, afirma Fernando Mozzelli, gerente de Log\u00edstica da rede.<\/p>\n<p>No Centro de Distribui\u00e7\u00e3o, a empresa relata a aplica\u00e7\u00e3o de m\u00e9todos de melhoria cont\u00ednua, como <strong>Lean Seis Sigma<\/strong>, voltados \u00e0 redu\u00e7\u00e3o de desperd\u00edcios e \u00e0 diminui\u00e7\u00e3o de variabilidade nos processos. Em trabalhos acad\u00eamicos sobre o tema, a combina\u00e7\u00e3o das abordagens \u00e9 descrita como um caminho para elevar efici\u00eancia ao eliminar desperd\u00edcios e reduzir falhas ao longo do fluxo operacional.<\/p>\n<p>A rede tamb\u00e9m informa utilizar tecnologia de apoio \u00e0s etapas operacionais, como sistemas de gest\u00e3o e rotinas de acompanhamento di\u00e1rio de indicadores, com foco em identificar desvios com rapidez e orientar a\u00e7\u00f5es corretivas. A estrat\u00e9gia segue um movimento mais amplo do varejo de tratar preven\u00e7\u00e3o de perdas como disciplina de gest\u00e3o, indo al\u00e9m de medidas pontuais e conectando controles, <a href=\"https:\/\/www.abrappe.com.br\/noticia?id=perda-ampliada%3A-um-novo-olhar-sobre-a-prevencao-no-varejo&amp;utm_source=chatgpt.com\">processos e cultura operacional<\/a>.<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/326496?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Com perdas que impactam margens no varejo brasileiro, pr\u00e1ticas como invent\u00e1rio recorrente, padroniza\u00e7\u00e3o de processos, capacita\u00e7\u00e3o de equipes e uso de tecnologia ganham espa\u00e7o em opera\u00e7\u00f5es de materiais de constru\u00e7\u00e3o na Grande S\u00e3o Paulo.<\/p>","protected":false},"author":3,"featured_media":10237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315],"tags":[336,341,342,324,323],"class_list":["post-10236","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-atacado-e-varejo","tag-economia","tag-empreendedorismo","tag-negocios","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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