{"id":10014,"date":"2026-02-02T19:08:17","date_gmt":"2026-02-02T19:08:17","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=10014"},"modified":"2026-02-02T19:08:19","modified_gmt":"2026-02-02T19:08:19","slug":"enoturismo-vinicola-aurora-recorde-visitantes-2025","status":"publish","type":"post","link":"https:\/\/angelboss.com.br\/en\/2026\/02\/02\/enoturismo-vinicola-aurora-recorde-visitantes-2025\/","title":{"rendered":"Vin\u00edcola\u00a0Aurora\u00a0bate\u00a0recorde\u00a0hist\u00f3rico\u00a0e\u00a0supera\u00a0260\u00a0mil\u00a0visitantes\u00a0em\u00a02025"},"content":{"rendered":"

Nos \u00faltimos cinco anos, cooperativa recebeu mais de 1,2\u00a0milh\u00e3o de turistas\u00a0em\u00a0suas tr\u00eas unidades, na Serra Ga\u00facha. Pioneira no\u00a0enoturismo, primeira atra\u00e7\u00e3o foi oferecida\u00a0em\u00a01967<\/em><\/p>\n\n\n\n

\"\"
Somados os \u00faltimos cinco anos, mais de 1,2\u00a0milh\u00e3o de turistas j\u00e1 passaram pelos roteiros da Cooperativa Vin\u00edcola\u00a0Aurora.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/em>
Cr\u00e9ditos:<\/em><\/strong>\u00a0Eduardo Benini<\/em><\/figcaption><\/figure>\n\n\n\n

A Cooperativa Vin\u00edcola Aurora registrou o maior volume de visitantes de sua hist\u00f3ria. Em 2025, 260.872 pessoas passaram pelas 11 experi\u00eancias oferecidas nas tr\u00eas unidades da empresa, na Serra Ga\u00facha, \u2013 mais do que o dobro da popula\u00e7\u00e3o de Bento Gon\u00e7alves \u2013, consolidando a Aurora como um dos principais destinos tur\u00edsticos do Brasil. A vin\u00edcola \u00e9 pioneira no enoturismo brasileiro, implementando a primeira atra\u00e7\u00e3o do pa\u00eds h\u00e1 quase seis d\u00e9cadas.<\/p>\n\n\n\n

O resultado de 2025 representa um crescimento de 55% em rela\u00e7\u00e3o ao ano anterior e de 7% na compara\u00e7\u00e3o com 2023, mostrando a retomada do turismo ap\u00f3s os impactos das enchentes que afetaram o Rio Grande do Sul em maio de 2024. O desempenho tamb\u00e9m \u00e9 fruto da amplia\u00e7\u00e3o e da qualifica\u00e7\u00e3o das experi\u00eancias oferecidas ao p\u00fablico, hoje distribu\u00eddas entre as unidades Aurora Citt\u00e0 e Vale dos Vinhedos, em Bento Gon\u00e7alves, e de Pinto Bandeira, no munic\u00edpio hom\u00f4nimo.<\/p>\n\n\n\n

Somados os \u00faltimos cinco anos, mais de 1,2 milh\u00e3o de turistas j\u00e1 passaram pelos roteiros da cooperativa. Para a gerente de Turismo da Cooperativa Vin\u00edcola Aurora, Ana Maria De Paris Possamai, o crescimento \u00e9 resultado de uma estrat\u00e9gia consistente.<\/p>\n\n\n\n

\u201cAo longo dos \u00faltimos anos, criamos novas experi\u00eancias, abrimos novas unidades e ampliamos nossos espa\u00e7os. Hoje, o enoturismo \u00e9 reconhecido como uma ferramenta estrat\u00e9gica para divulgar nossos produtos e ouvir diretamente o consumidor\u201d, afirma.<\/p>\n\n\n\n

Em 2025, os meses de julho, novembro e dezembro concentraram o maior fluxo de visitantes, impulsionados tanto pelo turismo de inverno quanto pelas festas de fim de ano. Para a vindima deste ano, entre os meses de janeiro e fevereiro, s\u00e3o esperados cerca de 30 mil visitantes. Al\u00e9m de fortalecer a marca Aurora, o avan\u00e7o do enoturismo gera impactos diretos na economia regional.<\/p>\n\n\n\n

\"\"
Wine Walk, nos vinhedos da Cooperativa Vin\u00edcola\u00a0Aurora\u00a0em\u00a0Pinto Bandeira, \u00e9 uma das 11 atra\u00e7\u00f5es oferecidas pela marca.<\/em>
Cr\u00e9ditos:\u00a0<\/em><\/strong>Zeto Tel\u00f6ken<\/em><\/figcaption><\/figure>\n\n\n\n

\u201cO crescimento do enoturismo beneficia a cidade e a regi\u00e3o, gerando empregos, movimentando a economia local e valorizando produtos e tradi\u00e7\u00f5es culturais. Al\u00e9m disso, estimula investimentos em infraestrutura, diversifica as fontes de renda e fortalece a identidade e a imagem de Bento Gon\u00e7alves e da Serra Ga\u00facha como destino tur\u00edstico\u201d, destaca Ana Maria.<\/p>\n\n\n\n

Com 11 experi\u00eancias distribu\u00eddas entre Bento Gon\u00e7alves e Pinto Bandeira \u2013 que incluem visita guiada gratuita, degusta\u00e7\u00e3o harmonizada com chocolates e piquenique nos vinhedos \u2013, a Cooperativa Vin\u00edcola Aurora oferece um dos portf\u00f3lios de enoturismo mais completos do pa\u00eds.    <\/p>\n\n\n\n

\u201cCada uma das nossas unidades oferece atrativos diferentes, que mostram desde a produ\u00e7\u00e3o da uva no campo at\u00e9 a elabora\u00e7\u00e3o das nossas bebidas na cantina\u201d, finaliza a gerente.<\/p>\n\n\n\n

\"\"
Em\u00a02025, Cooperativa Vin\u00edcola\u00a0Aurora\u00a0recebeu 55% mais\u00a0visitantes\u00a0do que\u00a0em\u00a02024, ano\u00a0em\u00a0que o Rio Grande do Sul foi afetado pelas\u00a0enchentes.\u00a0\u00a0<\/em>Cr\u00e9dito<\/em><\/strong>: Anderson Pagani<\/em><\/figcaption><\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Nos \u00faltimos cinco anos, cooperativa recebeu mais de 1,2\u00a0milh\u00e3o de turistas\u00a0em\u00a0suas tr\u00eas unidades, na Serra Ga\u00facha. Pioneira no\u00a0enoturismo, primeira atra\u00e7\u00e3o foi oferecida\u00a0em\u00a01967 A Cooperativa Vin\u00edcola Aurora registrou o maior volume de visitantes de sua hist\u00f3ria. Em 2025, 260.872 pessoas passaram pelas 11 experi\u00eancias oferecidas nas tr\u00eas unidades da empresa, na Serra Ga\u00facha, \u2013 mais do que o dobro da popula\u00e7\u00e3o de Bento Gon\u00e7alves \u2013,<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315],"tags":[756,754,757],"class_list":["post-10014","post","type-post","status-publish","format-standard","category-noticias-corporativas-dino","tag-recorde","tag-vinicola-aurora","tag-visitantes"],"yoast_head":"\nEnoturismo na Vin\u00edcola Aurora: Recorde de 260 mil visitantes<\/title>\n<meta name=\"description\" content=\"O enoturismo na Vin\u00edcola Aurora bateu recorde com 260 mil visitantes em 2025. 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