{"id":8274,"date":"2026-01-20T00:00:00","date_gmt":"2026-01-20T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/01\/20\/325824-personalizacao-antecipada-de-apartamentos-reduz-residuos\/"},"modified":"2026-01-20T00:00:00","modified_gmt":"2026-01-20T00:00:00","slug":"325824-personalizacao-antecipada-de-apartamentos-reduz-residuos","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/01\/20\/325824-personalizacao-antecipada-de-apartamentos-reduz-residuos\/","title":{"rendered":"Personaliza\u00e7\u00e3o antecipada de apartamentos reduz res\u00edduos"},"content":{"rendered":"<p>A ado\u00e7\u00e3o de modelos de personaliza\u00e7\u00e3o de apartamentos ainda durante a fase de obra tem ganhado espa\u00e7o no mercado imobili\u00e1rio como alternativa para reduzir reformas ap\u00f3s a entrega dos empreendimentos e a consequente gera\u00e7\u00e3o de res\u00edduos. A pr\u00e1tica permite que compradores definam previamente acabamentos, revestimentos e itens internos, possibilitando que o im\u00f3vel seja entregue pronto para ocupa\u00e7\u00e3o.<\/p>\n<p>Ao concentrar as escolhas no per\u00edodo de constru\u00e7\u00e3o, o modelo contribui para a diminui\u00e7\u00e3o do volume de entulho, do uso de ca\u00e7ambas e do descarte de materiais, al\u00e9m de reduzir a circula\u00e7\u00e3o de prestadores de servi\u00e7o e o ru\u00eddo t\u00edpico de obras em condom\u00ednios rec\u00e9m-entregues. As defini\u00e7\u00f5es s\u00e3o realizadas dentro do cronograma da obra, com acompanhamento t\u00e9cnico, respeitando normas de desempenho e exig\u00eancias legais.<\/p>\n<p>A iniciativa est\u00e1 sendo adotada pela NLS Incorp, incorporadora com atua\u00e7\u00e3o preferencial em Alphaville e regi\u00e3o, que estruturou o servi\u00e7o, batizado como Personaliza, como parte de seu processo de entrega dos empreendimentos. Segundo a arquiteta Vit\u00f3ria Machado Storto, respons\u00e1vel pela opera\u00e7\u00e3o, a proposta \u00e9 tornar o processo mais simples para o comprador. &quot;A ideia \u00e9 permitir que o cliente receba o apartamento com solu\u00e7\u00f5es alinhadas \u00e0s suas prefer\u00eancias, sem passar pelo desgaste de uma reforma ap\u00f3s a entrega. A plataforma permite acompanhar as escolhas e visualizar o resultado final&quot;, afirma Vit\u00f3ria.<\/p>\n<p>Segundo estudo da Universidade Federal do Rio Grande do Sul (<a href=\"https:\/\/lume.ufrgs.br\/bitstream\/handle\/10183\/10159\/000525845.pdf?sequence=1&amp;isAllowed=y\">Payeras, 2005<\/a>), &quot;a personaliza\u00e7\u00e3o de apartamentos sem planejamento pr\u00e9vio resulta no descarte de materiais novos durante a obra, indicando que a antecipa\u00e7\u00e3o das decis\u00f5es de projeto \u00e9 fundamental para reduzir a gera\u00e7\u00e3o de res\u00edduos&quot;, aponta Daniela Rodrigues Payeras, autora do levantamento.<\/p>\n<p>Outro impacto observado \u00e9 a redu\u00e7\u00e3o do chamado &quot;p\u00f3s-obra&quot;, fase tradicionalmente marcada por reformas simult\u00e2neas em diversas unidades, o que costuma gerar transtornos aos primeiros moradores. Com a personaliza\u00e7\u00e3o antecipada, as unidades s\u00e3o entregues em condi\u00e7\u00f5es de uso imediato, contribuindo para maior organiza\u00e7\u00e3o e previsibilidade no processo de ocupa\u00e7\u00e3o dos empreendimentos.<\/p>\n<p>Alguns elementos permanecem inalter\u00e1veis, como plantas previamente definidas, alvenarias estruturais e pontos el\u00e9tricos e hidr\u00e1ulicos, por atenderem requisitos t\u00e9cnicos e regulat\u00f3rios.<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/325824?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Pr\u00e1tica permite que unidades sejam entregues prontas para uso, minimizando reformas, entulho e impacto nos condom\u00ednios<\/p>","protected":false},"author":3,"featured_media":8275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315],"tags":[354,348,341,331,324],"class_list":["post-8274","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-arquitetura","tag-construcao-civil","tag-economia","tag-engenharia","tag-negocios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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