{"id":7597,"date":"2026-01-14T17:01:07","date_gmt":"2026-01-14T17:01:07","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=7597"},"modified":"2026-01-14T17:01:09","modified_gmt":"2026-01-14T17:01:09","slug":"live-run-xp-2026-circuito-corridas","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/01\/14\/live-run-xp-2026-circuito-corridas\/","title":{"rendered":"LIVE! RUN XP prev\u00ea ultrapassar 250 mil atletas com circuito de corridas em 2026"},"content":{"rendered":"
\"\"
Marca projeta realizar at\u00e9 80 eventos e fortalecer estrat\u00e9gia esportiva com novos formatos e experi\u00eancias – Fotos: Ginza Studio\/LIVE! RUN XP<\/figcaption><\/figure>\n\n\n\n

S\u00e3o Paulo (SP) – 14 de janeiro de 2026<\/em><\/strong> – A LIVE!, refer\u00eancia brasileira em moda fitness e lifestyle no segmento premium, anuncia seus planos para 2026 com um dos maiores projetos esportivos do pa\u00eds. A marca prev\u00ea realizar no m\u00ednimo 70 eventos, podendo chegar a 80 provas do circuito LIVE! RUN XP<\/strong> em todo o Brasil e ultrapassar, somente no pr\u00f3ximo ano, a marca de 250 mil atletas, n\u00famero que levou quatro anos para ser atingido no acumulado de 2022 a 2025. O crescimento acompanha a expans\u00e3o acelerada do circuito no per\u00edodo, que passou de 11 para 51 etapas em 44 cidades.<\/p>\n\n\n\n

O calend\u00e1rio 2026 e as inscri\u00e7\u00f5es nas provas est\u00e3o abertas e podem ser realizadas pela plataforma oficial da marca atrav\u00e9s do site www.liverun.com.br<\/a> ou aplicativo LIVE! Experience.<\/p>\n\n\n\n

O crescimento do projeto se apoia no modelo propriet\u00e1rio de eventos, na solidez dos pilares de performance, bem-estar e conex\u00e3o e no fortalecimento da marca. \u201cCrescemos porque conseguimos unir escala, consist\u00eancia e uma entrega de experi\u00eancia diferenciada, que transformou o LIVE! RUN XP na principal plataforma esportiva da marca\u201d, afirma Bruno Lustre, Head de Sports Marketing da LIVE!.<\/p>\n\n\n\n

O circuito se diferencia pela capilaridade e pela Arena LIVE!, que transforma cada etapa em um evento experiencial. Para garantir alcance nacional, o departamento de Sports Marketing atua em tr\u00eas frentes estrat\u00e9gicas: eventos propriet\u00e1rios (incluindo LIVE! RUN XP, provas tem\u00e1ticas, etapas tur\u00edsticas e maratona); patroc\u00ednios de grandes eventos nacionais, como a Maratona Internacional de Floripa; e relacionamento com assessorias, grupos de corrida e comunidades locais.<\/p>\n\n\n\n

Para 2026, o foco \u00e9 ampliar o alcance do circuito com novos formatos e qualidade operacional aprimorada. Ser\u00e3o at\u00e9 80 eventos LIVE! RUN XP, incluindo etapas tur\u00edsticas, a primeira maratona em Bras\u00edlia, al\u00e9m de provas tem\u00e1ticas e desafios de longa dist\u00e2ncia.<\/p>\n\n\n\n

\u201cCriamos manuais operacionais para cada tipo de prova, investimos em experi\u00eancias aprimoradas na arena no p\u00f3s-prova, montamos uma rede de parceiros regionais e investimos muito em log\u00edstica e planejamento. Ser\u00e1 o maior ano da hist\u00f3ria do circuito, e estamos prontos para crescer elevando a qualidade da experi\u00eancia\u201d, afirma o Head de Sports Marketing.<\/p>\n\n\n\n

A estrat\u00e9gia tamb\u00e9m inclui ampliar a presen\u00e7a do p\u00fablico masculino, que vem ganhando participa\u00e7\u00e3o tanto nas competi\u00e7\u00f5es quanto no lifestyle esportivo. A marca vai refor\u00e7ar campanhas, expandir linhas de produtos masculinos e posicionar o circuito como um espa\u00e7o relevante de conex\u00e3o para esse p\u00fablico.<\/p>\n\n\n\n

As inova\u00e7\u00f5es tecnol\u00f3gicas tamb\u00e9m impulsionam a evolu\u00e7\u00e3o do circuito. \u201cUsamos o LIVE! RUN XP como um laborat\u00f3rio vivo de lan\u00e7amento de tecnologias t\u00eaxteis. A cada temporada testamos, evolu\u00edmos e apresentamos novidades ao corredor. Um exemplo \u00e9 a camiseta da maratona, que traz o tecido Harmony \u2014 leve, respir\u00e1vel e de secagem r\u00e1pida \u2014 e o toque Breeze, termo e capaz de se adaptar \u00e0 temperatura do corpo\u201d, explica Lustre.<\/p>","protected":false},"excerpt":{"rendered":"

S\u00e3o Paulo (SP) – 14 de janeiro de 2026 – A LIVE!, refer\u00eancia brasileira em moda fitness e lifestyle no segmento premium, anuncia seus planos para 2026 com um dos maiores projetos esportivos do pa\u00eds. A marca prev\u00ea realizar no m\u00ednimo 70 eventos, podendo chegar a 80 provas do circuito LIVE! RUN XP em todo o Brasil e<\/p>","protected":false},"author":2,"featured_media":7602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154],"tags":[253,352],"class_list":["post-7597","post","type-post","status-publish","format-standard","has-post-thumbnail","category-esportes","tag-informacao","tag-saude-e-bem-estar"],"yoast_head":"\nLIVE! RUN XP prev\u00ea ultrapassar 250 mil atletas com circuito de corridas em 2026 - Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss<\/title>\n<meta name=\"description\" content=\"A LIVE! 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