{"id":42698,"date":"2026-11-12T18:10:57","date_gmt":"2026-11-12T18:10:57","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=42698"},"modified":"2026-11-12T18:11:08","modified_gmt":"2026-11-12T18:11:08","slug":"grupo-e-conquista-selo-sebrae-diamante-2026-e-reforca-excelencia-na-hotelaria-do-ceara","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/11\/12\/grupo-e-conquista-selo-sebrae-diamante-2026-e-reforca-excelencia-na-hotelaria-do-ceara\/","title":{"rendered":"Grupo e* conquista Selo Sebrae Diamante 2026 e eleva padr\u00e3o da hotelaria sustent\u00e1vel no Cear\u00e1"},"content":{"rendered":"

Pousada Rancho do Peixe, no Pre\u00e1\/CE. 26 bangal\u00f4s espalhados por mais de 60 mil m2 garantem privacidade e contato com a natureza (foto Tiago Azzi)<\/strong><\/em><\/p>\n\n\n\n

Reconhecimento se soma \u00e0 certifica\u00e7\u00e3o internacional B Corp e evidencia a import\u00e2ncia da gest\u00e3o profissional, da qualifica\u00e7\u00e3o das equipes e da sustentabilidade no setor<\/em><\/p>\n\n\n\n

O que define a qualidade de uma hospedagem? Al\u00e9m do conforto, da localiza\u00e7\u00e3o e do atendimento, a excel\u00eancia na hotelaria depende de fatores que nem sempre s\u00e3o percebidos pelos h\u00f3spedes: planejamento, gest\u00e3o de pessoas, efici\u00eancia operacional e melhoria cont\u00ednua dos servi\u00e7os.<\/p>\n\n\n\n

Esses s\u00e3o alguns dos aspectos considerados pelo Selo Sebrae de Qualidade Empresarial, que completa 30 anos em 2026. Neste ano, o Grupo e*, respons\u00e1vel pela Vila Kalango, em Jericoacoara, e pelo Rancho do Peixe, na Praia do Pre\u00e1, conquistou a Categoria Diamante<\/strong>, a mais alta classifica\u00e7\u00e3o do programa, destinada a empresas que alcan\u00e7am entre 90% e 100% de desempenho na avalia\u00e7\u00e3o.<\/p>\n\n\n\n

A premia\u00e7\u00e3o refor\u00e7a um debate importante para o setor: como manter padr\u00f5es elevados de qualidade sem perder a identidade dos destinos e a proximidade com as comunidades locais?<\/p>\n\n\n\n

Para Silmara Am\u00e9rico, CEO do Grupo e*, a resposta passa pela profissionaliza\u00e7\u00e3o da gest\u00e3o e pelo investimento nas pessoas. Sua pr\u00f3pria trajet\u00f3ria reflete essa vis\u00e3o. H\u00e1 mais de 15 anos na empresa, ela passou por diferentes \u00e1reas da opera\u00e7\u00e3o antes de assumir a lideran\u00e7a executiva.<\/p>\n\n\n\n

“A experi\u00eancia do h\u00f3spede \u00e9 resultado de uma s\u00e9rie de decis\u00f5es que come\u00e7am muito antes da chegada dele. Envolve processos bem estruturados, equipes preparadas e aten\u00e7\u00e3o permanente \u00e0 qualidade. Nosso desafio \u00e9 crescer sem perder a ess\u00eancia dos lugares onde atuamos”, afirma Silmara.<\/p>\n\n\n\n

O reconhecimento se soma \u00e0 certifica\u00e7\u00e3o internacional B Corp, conquistada em 2026 pela Vila Kalango e pelo Rancho do Peixe, com pontua\u00e7\u00f5es de 93,7 e 97, respectivamente – entre as maiores notas do Brasil. As duas pousadas tamb\u00e9m receberam o Selo Sebrae Ouro de Sustentabilidade da Rota das Emo\u00e7\u00f5es. J\u00e1 a Vila Kalango alcan\u00e7ou a 12\u00aa posi\u00e7\u00e3o entre os melhores pequenos hot\u00e9is e hot\u00e9is-boutique do Brasil no Tripadvisor Travellers’ Choice Best of the Best 2026.<\/p>\n\n\n\n

Embora tenham crit\u00e9rios distintos, os reconhecimentos ajudam a compreender diferentes dimens\u00f5es da excel\u00eancia empresarial: a qualidade da gest\u00e3o, o desempenho socioambiental e a experi\u00eancia dos viajantes.<\/p>\n\n\n\n

Com mais de 25 anos de atua\u00e7\u00e3o no litoral cearense, o Grupo e* mant\u00e9m mais de 90% de seus profissionais contratados localmente e desenvolve iniciativas de educa\u00e7\u00e3o, cultura e esporte por meio do Instituto S.E.R. Brasil, que j\u00e1 impactaram milhares de pessoas.<\/p>\n\n\n\n

\"unnamed
unnamed 2026 11 12t150620.641<\/figcaption><\/figure>\n\n\n\n

Em destinos como Jericoacoara e Pre\u00e1, onde a natureza e a cultura regional s\u00e3o parte essencial da experi\u00eancia tur\u00edstica, conciliar profissionaliza\u00e7\u00e3o, qualidade e preserva\u00e7\u00e3o \u00e9 um desafio permanente. A conquista do Selo Diamante mostra como esses compromissos podem integrar a estrat\u00e9gia de gest\u00e3o de empreendimentos hoteleiros.<\/p>","protected":false},"excerpt":{"rendered":"

Pousada Rancho do Peixe, no Pre\u00e1\/CE. 26 bangal\u00f4s espalhados por mais de 60 mil m2 garantem privacidade e contato com a natureza (foto Tiago Azzi) Reconhecimento se soma \u00e0 certifica\u00e7\u00e3o internacional B Corp e evidencia a import\u00e2ncia da gest\u00e3o profissional, da qualifica\u00e7\u00e3o das equipes e da sustentabilidade no setor O que define a qualidade de<\/p>","protected":false},"author":2,"featured_media":42699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[3050,315,273],"tags":[8573,8575,8574],"class_list":["post-42698","post","type-post","status-publish","format-standard","has-post-thumbnail","category-branding","category-noticias-corporativas-dino","category-viagens","tag-grupo-e","tag-hotelaria-do-ceara","tag-selo-sebrae-diamante"],"yoast_head":"\nGrupo e* Conquista Selo Sebrae Diamante 2026 na Hotelaria do Cear\u00e1<\/title>\n<meta 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