{"id":42670,"date":"2026-11-12T00:00:00","date_gmt":"2026-11-12T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/11\/12\/338597-bebidas-lacteas-ganham-espaco-na-alimentacao-saudavel\/"},"modified":"2026-11-12T00:00:00","modified_gmt":"2026-11-12T00:00:00","slug":"338597-bebidas-lacteas-ganham-espaco-na-alimentacao-saudavel","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/11\/12\/338597-bebidas-lacteas-ganham-espaco-na-alimentacao-saudavel\/","title":{"rendered":"Bebidas l\u00e1cteas ganham espa\u00e7o na alimenta\u00e7\u00e3o saud\u00e1vel"},"content":{"rendered":"<p>O mercado global de bebidas \u00e0 base de latic\u00ednios est\u00e1 em forte expans\u00e3o. <a rel=\"follow\" href=\"https:\/\/www.mordorintelligence.com\/pt\/industry-reports\/dairy-based-beverages-market\">Dados<\/a> recentes apontam que esse setor dever\u00e1 atingir aproximadamente US$210 bilh\u00f5es at\u00e9 2031. De forma geral, o crescimento desse mercado \u00e9 reflexo do aumento no n\u00famero de consumidores que buscam uma nutri\u00e7\u00e3o mais funcional, dando prefer\u00eancia a alimentos que oferecem benef\u00edcios \u00e0 sa\u00fade. Nesse contexto, as bebidas \u00e0 base de latic\u00ednios combinam propriedades funcionais com sabor agrad\u00e1vel e a praticidade das embalagens longa vida.<\/p>\n<p>No Brasil, o mercado de produtos l\u00e1cteos atingiu US$12,8 bilh\u00f5es no ano passado, com previs\u00e3o de crescimento de 11,52% at\u00e9 2034. A Pesquisa de Or\u00e7amentos Familiares (<a rel=\"follow\" href=\"https:\/\/www.ibge.gov.br\/estatisticas\/sociais\/saude\/24786-pof-2017-2018.html\">POF<\/a>) 2017-2018, desenvolvida pelo Instituto Brasileiro de Geografia e Estat\u00edstica (IBGE), j\u00e1 indicava um consumo m\u00e9dio nacional de 8,986 kg de bebida l\u00e1ctea por habitante ao ano. Com isso, o setor ocupava a segunda posi\u00e7\u00e3o entre os produtos l\u00e1cteos mais consumidos do pa\u00eds, ficando atr\u00e1s apenas do leite. Estimativas recentes apontam que esse volume chega, atualmente, a cerca de 10 kg por brasileiro.<\/p>\n<p>&quot;A demanda por produtos saud\u00e1veis que contribuem para o bem-estar tem sido cada vez maior entre consumidores de todas as idades&quot;, afirma o presidente da Yakult do Brasil, Atsushi Nemoto. A multinacional japonesa, que est\u00e1 presente no pa\u00eds desde 1968, oferece um portf\u00f3lio especialmente formado por produtos com probi\u00f3ticos, fibras, vitaminas e minerais, e sem conservantes.<\/p>\n<p>Entre as op\u00e7\u00f5es est\u00e1 a bebida l\u00e1ctea Yodel, combinada com suco de frutas, que foi escolhida pela filial brasileira para ser o chamariz de uma campanha neste m\u00eas. &quot;O Yodel \u00e9 uma bebida l\u00e1ctea leve e refrescante, que combina a base l\u00e1ctea fermentada com suco de frutas&quot;, informa o executivo. Para atender ao gosto dos consumidores brasileiros, a linha \u00e9 composta pelos sabores morango, abacaxi e uva verde.<\/p>\n<p>O presidente afirma, tamb\u00e9m, que os meses de primavera e ver\u00e3o, historicamente, estimulam o aumento do consumo de bebidas frias em geral. E, no caso dos sucos e das bebidas l\u00e1cteas, as embalagens longa vida individuais s\u00e3o ainda mais pr\u00e1ticas porque podem ser levadas na bolsa, mochila ou lancheira.<\/p>\n<p><strong>Campanha<\/strong><\/p>\n<p>Os consumidores que aderirem \u00e0 nova campanha da Yakult \u2014 que ocorre apenas na venda domiciliar at\u00e9 o dia 21 de novembro \u2014 v\u00e3o ganhar desconto na compra de Yodel e uma sacola de mat\u00e9ria-prima renov\u00e1vel que substitui o petr\u00f3leo por etanol de cana-de-a\u00e7\u00facar na fabrica\u00e7\u00e3o do polietileno. Por ser 100% recicl\u00e1vel, a sacola mant\u00e9m as mesmas propriedades e versatilidade do pl\u00e1stico comum, podendo voltar \u00e0 cadeia de reciclagem. &quot;Sempre que desenvolvemos campanhas voltadas aos consumidores da venda domiciliar, nosso foco \u00e9 ampliar a capacidade de gera\u00e7\u00e3o de receita dos comerciantes aut\u00f4nomos&quot;, reflete o presidente da Yakult do Brasil.<\/p>\n<p>Por meio desse sistema de venda domiciliar, a multinacional tamb\u00e9m gera oportunidades de desenvolvimento de habilidades de negocia\u00e7\u00e3o e gest\u00e3o financeira para os comerciantes aut\u00f4nomos parceiros da Yakult. Considerados uma importante for\u00e7a de vendas da empresa, esses profissionais atuam tanto no Brasil quanto em v\u00e1rios outros pa\u00edses onde a Yakult est\u00e1 presente \u2014 incluindo o Jap\u00e3o.<\/p>\n<p><strong>Sobre a Yakult<\/strong><\/p>\n<p>O Leite Fermentado Yakult completa 91 anos em 2026 e \u00e9 o carro-chefe da empresa sediada em T\u00f3quio, no Jap\u00e3o. Desde que o m\u00e9dico Minoru Shirota criou o leite fermentado com o exclusivo <em>Lactobacillus casei<\/em> Shirota, em 1935, e fundou a Yakult Honsha, em 1955, a empresa sempre teve grande preocupa\u00e7\u00e3o em desenvolver alimentos que beneficiem a sa\u00fade das pessoas. Por isso, mant\u00e9m o Instituto Central Yakult, em Kunitachi, T\u00f3quio, que realiza in\u00fameros estudos relacionados ao intestino humano.<\/p>\n<p>No mundo, mais de 38 milh\u00f5es de pessoas consomem Leite Fermentado Yakult com <em>Lactobacillus casei<\/em> Shirota diariamente. Para outras informa\u00e7\u00f5es, basta acessar o site: <a rel=\"follow\" href=\"https:\/\/www.yakult.com.br\/\">www.yakult.com.br<\/a> ou as redes sociais da empresa: <a rel=\"follow\" href=\"https:\/\/pt-br.facebook.com\/YakultBrasilOficial\/\">Facebook\/yakultbrasiloficial<\/a>, <a rel=\"follow\" href=\"https:\/\/www.instagram.com\/yakultbrasil\/?hl=pt\">Instagram@yakultbrasil<\/a> e <a rel=\"follow\" href=\"https:\/\/www.tiktok.com\/@yakultbrasil\">TikTok\/yakultbrasil<\/a>.<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/338597?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Esses produtos costumam ser escolhidos por consumidores de todas as idades por oferecerem benef\u00edcios \u00e0 sa\u00fade <\/p>","protected":false},"author":3,"featured_media":42671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[315],"tags":[336,345,343,324,352],"class_list":["post-42670","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-atacado-e-varejo","tag-gastronomia","tag-marketing","tag-negocios","tag-saude-e-bem-estar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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