{"id":42589,"date":"2026-11-11T00:00:00","date_gmt":"2026-11-11T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/11\/11\/335915-black-friday-deve-movimentar-r-1475-bilhoes-no-e-commerce\/"},"modified":"2026-11-11T00:00:00","modified_gmt":"2026-11-11T00:00:00","slug":"335915-black-friday-deve-movimentar-r-1475-bilhoes-no-e-commerce","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/11\/11\/335915-black-friday-deve-movimentar-r-1475-bilhoes-no-e-commerce\/","title":{"rendered":"Black Friday deve movimentar R$ 14,75 bilh\u00f5es no e-commerce"},"content":{"rendered":"<p>Aquecendo as vendas de final de ano, a Black Friday 2026 deve apresentar resultados positivos para o com\u00e9rcio eletr\u00f4nico brasileiro. <a rel=\"follow\" href=\"https:\/\/www.ecommercebrasil.com.br\/noticias\/black-friday-trara-um-crescimento-de-104-no-volume-de-vendas-em-2026\">Proje\u00e7\u00f5es da Associa\u00e7\u00e3o Brasileira de Intelig\u00eancia Artificial e E-commerce (Abiacom)<\/a> indicam crescimento de 10,4% no faturamento em rela\u00e7\u00e3o ao ano anterior. A expectativa \u00e9 que o setor alcance R$ 14,75 bilh\u00f5es em vendas e registre 18,24 milh\u00f5es de pedidos durante o per\u00edodo promocional.<\/p>\n<p>O cen\u00e1rio refor\u00e7a a import\u00e2ncia da data para o varejo e estimula empresas a investirem em estrat\u00e9gias para conquistar consumidores cada vez mais atentos a pre\u00e7os, condi\u00e7\u00f5es de pagamento e experi\u00eancias de compra. Al\u00e9m das tradicionais promo\u00e7\u00f5es, novos formatos de comercializa\u00e7\u00e3o, como o live commerce, ganham espa\u00e7o e ampliam as possibilidades de relacionamento entre marcas e clientes.<\/p>\n<p>De olho nesse movimento, a Lord preparou uma campanha especial para a Black Friday 2026. Segundo a supervisora de marketing da marca, Daniela Domingues, a a\u00e7\u00e3o ser\u00e1 dividida em diferentes fases, com ofertas distribu\u00eddas ao longo de novembro. &quot;Os descontos come\u00e7am em 37% e chegam a 65% durante a semana da Black Friday, de 23 a 27\/11, em perfumes de marcas internacionais reconhecidas, como Versace, Calvin Klein, Burberry, Givenchy, Chlo\u00e9 e Dior. O objetivo \u00e9 manter o interesse dos consumidores durante mais tempo e trabalhar diversas categorias de produtos e faixas de descontos&quot;, explica.<\/p>\n<p>Outra novidade \u00e9 a entrada da marca nas lives de vendas pelo TikTok (@lordperfumaria), que passa a integrar a estrat\u00e9gia comercial da empresa como um novo canal de vendas. A iniciativa acompanha a expans\u00e3o do social commerce no Brasil, modelo que integra entretenimento, conte\u00fado e compras em um mesmo ambiente.<\/p>\n<p>&quot;Nossa inten\u00e7\u00e3o \u00e9 tamb\u00e9m investir em formatos que proporcionem uma experi\u00eancia de compra mais pr\u00f3xima e interativa. As lives do TikTok representam um passo importante na diversifica\u00e7\u00e3o dos nossos canais comerciais para apresentar os produtos de maneira mais din\u00e2mica e explorar novas possibilidades de convers\u00e3o em vendas&quot;, destaca.<\/p>\n<p>Os n\u00fameros da plataforma ajudam a dimensionar essa oportunidade. Segundo <a rel=\"follow\" href=\"https:\/\/newsroom.tiktok.com\/tiktok-shop-live-commerce-formato-preferido-para-9-a-cada-10-compradores?lang=pt-BR\">dados divulgados pelo TikTok<\/a>, o GMV (Gross Merchandise Value, ou Valor Bruto de Mercadorias) m\u00e9dio di\u00e1rio do TikTok Shop cresceu 102 vezes em seu primeiro ano de opera\u00e7\u00e3o no Brasil. O volume m\u00e9dio di\u00e1rio de vendas gerado pelas transmiss\u00f5es ao vivo avan\u00e7ou 161 vezes, demonstrando o potencial desse formato para aproximar marcas e consumidores.<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/335915?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Lojas apostam em descontos que chegam at\u00e9 65% e em lives de vendas no TikTok.<\/p>","protected":false},"author":3,"featured_media":42590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[315],"tags":[336,361,341,343,323],"class_list":["post-42589","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-atacado-e-varejo","tag-e-commerce","tag-economia","tag-marketing","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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