{"id":42543,"date":"2026-11-11T00:00:00","date_gmt":"2026-11-11T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/11\/11\/327664-pesquisa-aponta-cautela-na-black-friday-de-2026\/"},"modified":"2026-11-11T00:00:00","modified_gmt":"2026-11-11T00:00:00","slug":"327664-pesquisa-aponta-cautela-na-black-friday-de-2026","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/11\/11\/327664-pesquisa-aponta-cautela-na-black-friday-de-2026\/","title":{"rendered":"Pesquisa aponta cautela na Black Friday de 2026"},"content":{"rendered":"

A Black Friday de 2026 deve ser marcada por consumidores mais cautelosos na decis\u00e3o de compra, na compara\u00e7\u00e3o de pre\u00e7os e na administra\u00e7\u00e3o do or\u00e7amento dom\u00e9stico. Pesquisa realizada pela Confedera\u00e7\u00e3o Nacional de Dirigentes Lojistas (CNDL)<\/a> e pelo Servi\u00e7o de Prote\u00e7\u00e3o ao Cr\u00e9dito (SPC Brasil), em parceria com a Offerwise, entre os dias 7 e 19 de outubro de 2026, aponta que 51% dos consumidores das capitais brasileiras pretendem aproveitar as promo\u00e7\u00f5es deste ano. O percentual representa uma queda de 37 pontos percentuais em rela\u00e7\u00e3o a 2023. Outros 31% ainda n\u00e3o decidiram se participar\u00e3o, enquanto 19% afirmam que n\u00e3o pretendem realizar compras durante o per\u00edodo.<\/p>\n

Entre os consumidores que pretendem aproveitar a data, 70% consideram a Black Friday uma oportunidade para adquirir produtos de que j\u00e1 precisam por pre\u00e7os menores. Outros 37% planejam antecipar as compras de presentes de Natal. O valor m\u00e9dio previsto para as aquisi\u00e7\u00f5es \u00e9 de R$ 1.053, segundo o levantamento. Os resultados indicam que a inten\u00e7\u00e3o de compra est\u00e1 relacionada \u00e0 possibilidade de encontrar pre\u00e7os que representem economia e \u00e0 organiza\u00e7\u00e3o das despesas previstas para o fim do ano.<\/p>\n

A pesquisa tamb\u00e9m identificou preocupa\u00e7\u00f5es relacionadas \u00e0 seguran\u00e7a digital. Segundo os dados, 65% dos consumidores t\u00eam receio de sofrer fraudes durante a Black Friday, incluindo roubo de informa\u00e7\u00f5es banc\u00e1rias e clonagem de cart\u00f5es. Apesar disso, os canais digitais permanecem predominantes: 81% dos entrevistados que pretendem participar da data planejam realizar compras pela internet. Na escolha dos estabelecimentos, o menor pre\u00e7o ap\u00f3s pesquisa e a oferta de frete gr\u00e1tis aparecem entre os fatores mais mencionados, ambos citados por 41% dos participantes.<\/p>\n

Outro aspecto identificado pelo levantamento \u00e9 a influ\u00eancia dos compromissos financeiros anteriores sobre novas aquisi\u00e7\u00f5es. Entre os consumidores que pretendem comprar na Black Friday, 57% ainda est\u00e3o pagando outras compras parceladas, enquanto 22% possuem tr\u00eas ou mais compromissos desse tipo. O cen\u00e1rio indica que a decis\u00e3o de aproveitar promo\u00e7\u00f5es tamb\u00e9m ocorre em meio \u00e0 necessidade de administrar despesas j\u00e1 assumidas e avaliar a capacidade de pagamento.<\/p>\n

A avalia\u00e7\u00e3o de custos, finalidade e utilidade dos produtos tamb\u00e9m integra o planejamento de aquisi\u00e7\u00f5es no ambiente empresarial. Para Caique Pedrilli<\/a>, CEO da Hakuna Matata Brindes<\/a>, a an\u00e1lise desses fatores participa de um processo de compra mais criterioso. "O planejamento de compras ganhou import\u00e2ncia diante de consumidores mais atentos ao valor e \u00e0 utilidade dos produtos. Essa an\u00e1lise tamb\u00e9m \u00e9 relevante para as empresas na organiza\u00e7\u00e3o de suas aquisi\u00e7\u00f5es corporativas", afirma.<\/p>\n

O levantamento foi realizado em duas etapas: a primeira reuniu 1.133 consumidores das 27 capitais brasileiras, enquanto a segunda contou com 601 participantes que declararam inten\u00e7\u00e3o de comprar na Black Friday. A pesquisa foi conduzida pela internet e os resultados passaram por pondera\u00e7\u00e3o de sexo, idade, renda e escolaridade. As margens de erro informadas s\u00e3o de 3,7 pontos percentuais para a primeira etapa e de 4 pontos percentuais para a segunda, considerando intervalo de confian\u00e7a de 95%.<\/p>\n

Os resultados mostram que a Black Friday continua presente nas inten\u00e7\u00f5es de consumo, mas a participa\u00e7\u00e3o dos consumidores est\u00e1 condicionada a fatores como disponibilidade financeira, percep\u00e7\u00e3o de vantagem nas ofertas e confian\u00e7a nos canais de compra. A compara\u00e7\u00e3o de pre\u00e7os e a avalia\u00e7\u00e3o dos compromissos financeiros assumidos aparecem como elementos relevantes para compreender o comportamento de consumo no per\u00edodo de 2026.<\/p>\n

\"\"<\/p>","protected":false},"excerpt":{"rendered":"

Levantamento da CNDL e do SPC Brasil mostra que 51% dos consumidores das capitais pretendem aproveitar a data, 37 pontos percentuais a menos que em 2023. Preocupa\u00e7\u00e3o com fraudes, compras parceladas e organiza\u00e7\u00e3o do or\u00e7amento tamb\u00e9m influenciam as decis\u00f5es.<\/p>","protected":false},"author":3,"featured_media":42544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[315],"tags":[336,361,341,324,351],"class_list":["post-42543","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-atacado-e-varejo","tag-e-commerce","tag-economia","tag-negocios","tag-sociedade"],"yoast_head":"\nPesquisa aponta cautela na Black Friday de 2026 - Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/angelboss.com.br\/en\/2026\/11\/11\/327664-pesquisa-aponta-cautela-na-black-friday-de-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pesquisa aponta cautela na Black Friday de 2026 - Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss\" \/>\n<meta property=\"og:description\" content=\"Levantamento da CNDL e do SPC Brasil mostra que 51% dos consumidores das capitais pretendem aproveitar a data, 37 pontos percentuais a menos que em 2023. 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