{"id":42222,"date":"2026-11-09T19:15:09","date_gmt":"2026-11-09T19:15:09","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=42222"},"modified":"2026-11-09T19:15:12","modified_gmt":"2026-11-09T19:15:12","slug":"oui-paris-leva-padaria-itinerante-a-sao-paulo-para-lancar-fragrancia-inspirada-no-pain-au-chocolat","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/11\/09\/oui-paris-leva-padaria-itinerante-a-sao-paulo-para-lancar-fragrancia-inspirada-no-pain-au-chocolat\/","title":{"rendered":"O.U.i Paris cria boulangerie itinerante em S\u00e3o Paulo para o lan\u00e7amento do perfume Madeleine 862 La Chocolatine"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Boulangerie percorre pontos estrat\u00e9gicos da cidade em novembro com degusta\u00e7\u00e3o gratuita do doce cl\u00e1ssico franc\u00eas e caf\u00e9 em experi\u00eancia com o novo Madeleine 862 La Chocolatine<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> <strong>O.U.i Paris<\/strong>, marca de alta perfumaria criada na Fran\u00e7a, <strong>leva \u00e0s ruas de S\u00e3o Paulo uma padaria francesa itinerante<\/strong>, as famosas boulangeries, para celebrar o <strong>lan\u00e7amento de Madeleine 862 La Chocolatine<\/strong>, sua nova fragr\u00e2ncia com uma <strong>cria\u00e7\u00e3o olfativa in\u00e9dita inspirada no pain au chocolat<\/strong>, um dos doces cl\u00e1ssicos franc\u00eas. Durante o m\u00eas de novembro, para transformar essa inspira\u00e7\u00e3o em uma experi\u00eancia que desperta os cinco sentidos, a marca vai <strong>distribuir gratuitamente o tradicional doce franc\u00eas e caf\u00e9<\/strong>, convidando o p\u00fablico a saborear a inspira\u00e7\u00e3o por tr\u00e1s da fragr\u00e2ncia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com experimenta\u00e7\u00e3o olfativa, degusta\u00e7\u00e3o de pain au chocolat e ambienta\u00e7\u00e3o inspirada nas tradicionais boulangeries parisienses, a iniciativa amplia a estrat\u00e9gia de comunica\u00e7\u00e3o da marca ao levar o universo da perfumaria para al\u00e9m dos pontos de venda e criar novas oportunidades de conex\u00e3o com os consumidores. A ativa\u00e7\u00e3o m\u00f3vel integra a campanha de lan\u00e7amento da fragr\u00e2ncia, transformando um dos doces mais tradicionais da Fran\u00e7a em ponto de partida para uma experi\u00eancia de marca. O.U.i Paris explora a aproxima\u00e7\u00e3o entre beleza e gastronomia, dois universos que compartilham o apelo sensorial e a capacidade de despertar desejo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>Boulangerie de O.U.i Paris far\u00e1 sua estreia no Boulevard Alameda das Flores (Cidade Matarazzo)<\/strong>, nos dias 7 e 8 de novembro, que <strong>recebe uma ativa\u00e7\u00e3o de marca pela primeira vez<\/strong>. A escolha do endere\u00e7o refor\u00e7a o car\u00e1ter especial da iniciativa, que ocupa um dos cen\u00e1rios mais emblem\u00e1ticos e de luxo de S\u00e3o Paulo para apresentar ao p\u00fablico uma experi\u00eancia inspirada nas tradicionais padarias parisienses. A programa\u00e7\u00e3o da boulangerie itinerante segue no m\u00eas de novembro para os pr\u00f3ximos destinos: <strong>Shopping Cidade S\u00e3o Paulo, entre 13 e 15 de novembro<\/strong>, e encerra seu percurso no <strong>Shopping P\u00e1tio Higien\u00f3polis, nos dias 21 e 22<\/strong>. O circuito foi pensado para levar a experi\u00eancia a diferentes pontos da cidade, ampliando as oportunidades de contato com a marca e criando novos momentos de descoberta ao longo do m\u00eas.<br><br>Durante a ativa\u00e7\u00e3o, os visitantes poder\u00e3o degustar gratuitamente pain au chocolat e caf\u00e9, al\u00e9m de experimentar Madeleine 862 La Chocolatine e conhecer outras fragr\u00e2ncias ic\u00f4nicas de O.U.i Paris. A experi\u00eancia reproduz elementos das tradicionais padarias francesas, com uma ambienta\u00e7\u00e3o desenvolvida para transportar o p\u00fablico ao universo parisiense. Len\u00e7os personalizados, copinhos ilustrados, papelaria exclusiva e detalhes visuais comp\u00f5em a identidade da Boulangerie, refor\u00e7ando a sofistica\u00e7\u00e3o da marca e criando oportunidades para registros espont\u00e2neos nas redes sociais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de fortalecer a conex\u00e3o emocional com os consumidores, a a\u00e7\u00e3o prop\u00f5e experimenta\u00e7\u00e3o e convers\u00e3o. Enquanto a passagem pelo Boulevard Cidade Matarazzo ser\u00e1 dedicada \u00e0 experi\u00eancia sensorial, as ativa\u00e7\u00f5es no Shopping Cidade S\u00e3o Paulo e no Shopping P\u00e1tio Higien\u00f3polis tamb\u00e9m permitir\u00e3o a compra de fragr\u00e2ncias da marca. A din\u00e2mica cria uma jornada na qual o p\u00fablico pode conhecer a inspira\u00e7\u00e3o gastron\u00f4mica do lan\u00e7amento, experimentar sua interpreta\u00e7\u00e3o olfativa e adquirir o produto no mesmo ambiente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>A proposta confirma a crescente do movimento do marketing de experi\u00eancias, no qual o contato com o produto ganha novas dimens\u00f5es por meio de viv\u00eancias presenciais, conte\u00fados compartilh\u00e1veis e conex\u00f5es com o estilo de vida dos consumidores. E a estrat\u00e9gia tamb\u00e9m incorpora a presen\u00e7a de influenciadores e criadores de conte\u00fado como parte da amplifica\u00e7\u00e3o da experi\u00eancia. Lel\u00ea e Ana Luiza Burnier, estrelas da campanha, estar\u00e3o entre os nomes convidados a conhecer a Boulangerie em primeira m\u00e3o, ao lado de V\u00e2nia Goy, Monique Correa, Rafaella Bosi e Verena Figueiredo. A participa\u00e7\u00e3o das creators busca ampliar o alcance da iniciativa e despertar a curiosidade do p\u00fablico, posicionando a ativa\u00e7\u00e3o como uma descoberta de lifestyle na agenda paulistana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conhe\u00e7a Madeleine 862 La Chocolatine<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A protagonista da iniciativa, <strong>Madeleine 862 La Chocolatine<\/strong>, apresenta uma interpreta\u00e7\u00e3o sofisticada da tend\u00eancia neo-gourmand na alta perfumaria. Inspirada no pain au chocolat, cl\u00e1ssico franc\u00eas feito com massa folhada amanteigada e chocolate, a fragr\u00e2ncia se diferencia por traduzir n\u00e3o apenas o cacau, mas tamb\u00e9m as nuances amanteigadas e a textura crocante que caracterizam o doce. Sua composi\u00e7\u00e3o Oriental Gourmand combina cacau nobre, notas cremosas e um acorde in\u00e9dito de Pain au Chocolat, explorando uma faceta mais elaborada e envolvente da perfumaria inspirada na gastronomia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Boulangerie M\u00f3vel O.U.i Paris<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>7 e 8 de novembro | Boulevard Alameda das Flores (Cidade Matarazzo)<\/strong><br>Alameda Rio Claro, pr\u00f3ximo ao n\u00famero 321, S\u00e3o Paulo.<br>Experi\u00eancia gratuita, sem comercializa\u00e7\u00e3o de fragr\u00e2ncias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>13 a 15 de novembro | Shopping Cidade S\u00e3o Paulo<\/strong><br>Experi\u00eancia gratuita, com possibilidade de compra de fragr\u00e2ncias O.U.i Paris.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>21 e 22 de novembro | Shopping P\u00e1tio Higien\u00f3polis<\/strong><br>Experi\u00eancia gratuita, com possibilidade de compra de fragr\u00e2ncias O.U.i Paris.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hor\u00e1rio:<\/strong> das 10h \u00e0s 18h, em todas as datas.<br><strong>Entrada:<\/strong> gratuita e aberta ao p\u00fablico.<br><strong>Atividades:<\/strong> experimenta\u00e7\u00e3o olfativa das fragr\u00e2ncias da marca, degusta\u00e7\u00e3o gratuita de pain au chocolat, caf\u00e9 e distribui\u00e7\u00e3o de amostras.<\/p>","protected":false},"excerpt":{"rendered":"<p>Boulangerie percorre pontos estrat\u00e9gicos da cidade em novembro com degusta\u00e7\u00e3o gratuita do doce cl\u00e1ssico franc\u00eas e caf\u00e9 em experi\u00eancia com o novo Madeleine 862 La Chocolatine O.U.i Paris, marca de alta perfumaria criada na Fran\u00e7a, leva \u00e0s ruas de S\u00e3o Paulo uma padaria francesa itinerante, as famosas boulangeries, para celebrar o lan\u00e7amento de Madeleine 862<\/p>","protected":false},"author":2,"featured_media":42223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[162,3050,168,609,308],"tags":[8495,4727],"class_list":["post-42222","post","type-post","status-publish","format-standard","has-post-thumbnail","category-beleza-e-bem-estar","category-branding","category-eai-bora-nessa","category-moda","category-noticias","tag-madeleine-862-la-chocolatine","tag-o-u-i-paris"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O.U.i Paris leva padaria itinerante a S\u00e3o Paulo para lan\u00e7ar fragr\u00e2ncia<\/title>\n<meta name=\"description\" content=\"O.U.i Paris apresenta a boulangerie itinerante em S\u00e3o Paulo para o lan\u00e7amento do perfume Madeleine 862 La Chocolatine. 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