{"id":41831,"date":"2026-11-05T00:00:00","date_gmt":"2026-11-05T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/11\/05\/339728-99food-chega-a-cuiaba-e-amplia-mercado-de-delivery\/"},"modified":"2026-11-05T00:00:00","modified_gmt":"2026-11-05T00:00:00","slug":"339728-99food-chega-a-cuiaba-e-amplia-mercado-de-delivery","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/11\/05\/339728-99food-chega-a-cuiaba-e-amplia-mercado-de-delivery\/","title":{"rendered":"99Food chega a Cuiab\u00e1 e amplia mercado de delivery"},"content":{"rendered":"<p>A 99Food, plataforma de entrega de refei\u00e7\u00f5es da 99, inicia oficialmente sua opera\u00e7\u00e3o em <strong>Cuiab\u00e1<\/strong> com a oferta de servi\u00e7os de delivery de comida e bebida e a proposta de ampliar as op\u00e7\u00f5es dispon\u00edveis para consumidores, restaurantes e entregadores parceiros. O lan\u00e7amento tamb\u00e9m contempla <strong>V\u00e1rzea Grande<\/strong>, munic\u00edpio vizinho integrado \u00e0 din\u00e2mica econ\u00f4mica e urbana da capital mato-grossense. A chegada \u00e0 capital do Mato Grosso d\u00e1 continuidade \u00e0 estrat\u00e9gia nacional de expans\u00e3o da 99Food, que j\u00e1 soma mais de 120 cidades em todo pa\u00eds.<\/p>\n<p>A expans\u00e3o da 99Food por Cuiab\u00e1 tamb\u00e9m se conecta ao avan\u00e7o recente da plataforma pelo Centro-Oeste e por importantes polos do agroneg\u00f3cio brasileiro. No decorrer do \u00faltimo m\u00eas, a opera\u00e7\u00e3o passou a contemplar munic\u00edpios como <strong>Sinop,<\/strong> <strong>Nova Mutum, Sorriso e Lucas do Rio Verde<\/strong>, cidades estrat\u00e9gicas no eixo produtivo do estado.<\/p>\n<p>Dispon\u00edvel dentro do SuperApp da 99, a expans\u00e3o da plataforma busca ampliar as alternativas de atendimento na regi\u00e3o metropolitana. Para os consumidores, a chegada do servi\u00e7o amplia as op\u00e7\u00f5es para pedir refei\u00e7\u00f5es. Em termos de capilaridade, a 99Food come\u00e7a na regi\u00e3o com aproximadamente 1,5 mil restaurantes cadastrados, entre grandes redes e estabelecimentos locais, expandindo os canais de venda para a regi\u00e3o.<\/p>\n<p>Para os entregadores, o sistema utiliza ferramentas de geolocaliza\u00e7\u00e3o e algoritmos de intelig\u00eancia artificial para conectar pedidos a entregadores pr\u00f3ximos, estimar prazos de preparo e tra\u00e7ar rotas de entrega. A opera\u00e7\u00e3o come\u00e7a com cerca de 1,1 mil entregadores parceiros, que contam com incentivos operacionais voltados a estimular a realiza\u00e7\u00e3o de entregas e corridas pela plataforma durante a fase inicial de expans\u00e3o.<\/p>\n<p>&quot;Cuiab\u00e1 representa um passo importante na nossa expans\u00e3o pelo Centro-Oeste. Estamos falando de uma capital com forte atividade econ\u00f4mica, localizada em um dos estados que mais contribuem para o agroneg\u00f3cio brasileiro e com uma identidade gastron\u00f4mica e cultural muito pr\u00f3pria. Queremos fazer parte da rotina da cidade, oferecendo pre\u00e7os justos para os consumidores, oportunidades de ganhos para os parceiros e condi\u00e7\u00f5es competitivas para os estabelecimentos&quot;, afirma Bruno Rossini, diretor s\u00eanior de Comunica\u00e7\u00e3o da 99.<\/p>\n<p>Segundo o executivo, a opera\u00e7\u00e3o da plataforma prioriza a agilidade e registra tempo m\u00e9dio de entrega de 29 minutos para dist\u00e2ncias de at\u00e9 5 km, gra\u00e7as \u00e0 tecnologia de otimiza\u00e7\u00e3o de rotas, previs\u00e3o de preparo e distribui\u00e7\u00e3o inteligente de pedidos entre entregadores.<\/p>\n<p>A gastronomia tamb\u00e9m ajuda a contar a hist\u00f3ria de Cuiab\u00e1. A tradicional culin\u00e1ria mato-grossense divide espa\u00e7o com uma ampla oferta de bares, restaurantes, cafeterias, churrascarias e peixarias, refletindo a diversidade cultural de uma cidade que re\u00fane influ\u00eancias ind\u00edgenas, regionais e de diferentes partes do pa\u00eds. Pratos e ingredientes t\u00edpicos, como mojica de pintado, pacu assado, ventrecha de pacu, Maria Isabel, farofa de banana e doces regionais, fazem parte dessa identidade gastron\u00f4mica, marcada especialmente pela presen\u00e7a dos peixes de \u00e1gua doce e pelos sabores do Pantanal. A opera\u00e7\u00e3o de entrega integra a estrutura de servi\u00e7os do aplicativo da empresa na regi\u00e3o, que, al\u00e9m do delivery de comida e bebida, conta tamb\u00e9m com os servi\u00e7os de mobilidade, entregas e solu\u00e7\u00f5es financeiras.<\/p>\n<p>Com DNA brasileiro desde sua cria\u00e7\u00e3o, em 2012, a 99 opera em mais de 4,4 mil cidades e conecta milh\u00f5es de usu\u00e1rios a motoristas e motociclistas parceiros que, al\u00e9m de transportar pessoas, tamb\u00e9m realizam entregas de objetos e de comida.<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/339728?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Plataforma entra em opera\u00e7\u00e3o na capital e munic\u00edpios vizinhos com mais de 1,1 mil entregadores parceiros e 1,5 mil restaurantes cadastrados<\/p>","protected":false},"author":3,"featured_media":41832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[315],"tags":[341,342,345,324,323],"class_list":["post-41831","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-economia","tag-empreendedorismo","tag-gastronomia","tag-negocios","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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