{"id":41626,"date":"2026-11-03T00:00:00","date_gmt":"2026-11-03T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/11\/03\/339727-99food-estreia-em-florianopolis-e-amplia-mercado-de-delivery\/"},"modified":"2026-11-03T00:00:00","modified_gmt":"2026-11-03T00:00:00","slug":"339727-99food-estreia-em-florianopolis-e-amplia-mercado-de-delivery","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/11\/03\/339727-99food-estreia-em-florianopolis-e-amplia-mercado-de-delivery\/","title":{"rendered":"99Food estreia em Florian\u00f3polis e amplia mercado de delivery"},"content":{"rendered":"<p>A 99Food, plataforma de entrega de refei\u00e7\u00f5es da 99, inicia oficialmente sua opera\u00e7\u00e3o em <strong>Florian\u00f3polis<\/strong> com a oferta de servi\u00e7os de delivery de comida e bebida e a proposta de ampliar as op\u00e7\u00f5es dispon\u00edveis para consumidores, restaurantes e entregadores. O lan\u00e7amento tamb\u00e9m contempla <strong>Bigua\u00e7u, Palho\u00e7a, Santo Amaro da Imperatriz e S\u00e3o Jos\u00e9<\/strong>, expandindo a presen\u00e7a da plataforma para a Grande Florian\u00f3polis. A novidade d\u00e1 continuidade \u00e0 estrat\u00e9gia de expans\u00e3o nacional da 99Food que soma atualmente cerca de 120 cidades em todo pa\u00eds.<\/p>\n<p>Dispon\u00edvel dentro do SuperApp da 99, a proposta da 99Food \u00e9 que todos os envolvidos na plataforma se beneficiem. Para os consumidores, a chegada do servi\u00e7o amplia as op\u00e7\u00f5es para pedir refei\u00e7\u00f5es. Em termos de capilaridade, a 99Food come\u00e7a na regi\u00e3o com aproximadamente 3,8 mil restaurantes cadastrados, entre grandes redes e estabelecimentos locais, expandindo os canais de venda para os com\u00e9rcios da regi\u00e3o.<\/p>\n<p>Para os entregadores, o sistema utiliza ferramentas de geolocaliza\u00e7\u00e3o e algoritmos de intelig\u00eancia artificial para conectar pedidos a entregadores pr\u00f3ximos, estimar prazos de preparo e tra\u00e7ar rotas de entrega. A opera\u00e7\u00e3o come\u00e7a com cerca de 3 mil entregadores parceiros, que contam com incentivos operacionais voltados a estimular a realiza\u00e7\u00e3o de entregas e corridas pela plataforma durante a fase inicial de expans\u00e3o.<\/p>\n<p>&quot;Florian\u00f3polis e regi\u00e3o representam um passo importante na nossa expans\u00e3o pelo Sul do pa\u00eds. Estamos falando de uma capital com uma economia din\u00e2mica, forte voca\u00e7\u00e3o tur\u00edstica e tecnol\u00f3gica e uma gastronomia profundamente conectada \u00e0 cultura local e ao mar. Queremos fazer parte da rotina da cidade, oferecendo pre\u00e7os justos para os consumidores, oportunidades de ganhos para os entregadores parceiros e condi\u00e7\u00f5es competitivas para os estabelecimentos&quot;, afirma Bruno Rossini, diretor s\u00eanior de Comunica\u00e7\u00e3o da 99.<\/p>\n<p>Segundo o executivo, a opera\u00e7\u00e3o da plataforma prioriza pela agilidade e registra tempo m\u00e9dio de entrega de 29 minutos para dist\u00e2ncias de at\u00e9 5 km, gra\u00e7as \u00e0 tecnologia de otimiza\u00e7\u00e3o de rotas, previs\u00e3o de preparo e distribui\u00e7\u00e3o inteligente de pedidos entre entregadores.<\/p>\n<p>A gastronomia \u00e9 um dos elementos que ajudam a construir a identidade de Florian\u00f3polis e sua forte voca\u00e7\u00e3o tur\u00edstica. Cercada pelo mar, a capital catarinense possui uma tradi\u00e7\u00e3o culin\u00e1ria marcada pela cultura a\u00e7oriana, pescados e frutos do mar, com destaque especial para as ostras. A opera\u00e7\u00e3o de entrega integra a estrutura de servi\u00e7os do aplicativo da empresa na regi\u00e3o, que, al\u00e9m do delivery de comida e bebida, conta tamb\u00e9m com os servi\u00e7os de mobilidade, entregas e solu\u00e7\u00f5es financeiras.<\/p>\n<p>Com DNA brasileiro desde sua cria\u00e7\u00e3o, em 2012, a 99 opera em mais de 4,4 mil cidades e conecta milh\u00f5es de usu\u00e1rios a motoristas e motociclistas parceiros que, al\u00e9m de transportar pessoas, tamb\u00e9m realizam entregas de objetos e de comida.<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/339727?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Plataforma entra em opera\u00e7\u00e3o na capital e munic\u00edpios vizinhos com 3,8 mil estabelecimentos e 3 mil entregadores cadastrados<\/p>","protected":false},"author":3,"featured_media":41627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[315],"tags":[341,342,345,324,323],"class_list":["post-41626","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-economia","tag-empreendedorismo","tag-gastronomia","tag-negocios","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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