{"id":40891,"date":"2026-10-27T00:00:00","date_gmt":"2026-10-27T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/10\/27\/335688-nordeste-concentra-40-dos-videos-do-kwai-na-black-friday\/"},"modified":"2026-10-27T00:00:00","modified_gmt":"2026-10-27T00:00:00","slug":"335688-nordeste-concentra-40-dos-videos-do-kwai-na-black-friday","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/10\/27\/335688-nordeste-concentra-40-dos-videos-do-kwai-na-black-friday\/","title":{"rendered":"Nordeste concentra 40% dos v\u00eddeos do Kwai na Black Friday"},"content":{"rendered":"<p>A descoberta de produtos por meio de v\u00eddeos tem ganhado espa\u00e7o na jornada de compra para a Black Friday. Uma pesquisa realizada pelo Kwai mostra que 55% dos entrevistados encontram produtos de interesse ao assistir a v\u00eddeos de pessoas usando os itens &#8211; um crescimento de 20% em rela\u00e7\u00e3o ao ano anterior. O dado ganha relev\u00e2ncia em um contexto no qual o Nordeste representa cerca de 40% do consumo de v\u00eddeos na plataforma, refor\u00e7ando a import\u00e2ncia da regi\u00e3o para as conversas sobre conte\u00fado digital e com\u00e9rcio.<\/p>\n<p>O levantamento tamb\u00e9m aponta que 91% dos participantes t\u00eam inten\u00e7\u00e3o de comprar na Black Friday de 2026. Al\u00e9m de acompanhar v\u00eddeos sobre produtos, 30% afirmam descobrir ofertas e promo\u00e7\u00f5es no Kwai, um aumento de 9% em compara\u00e7\u00e3o com a pesquisa anterior. Os resultados indicam como o conte\u00fado pode fazer parte do processo de pesquisa e considera\u00e7\u00e3o antes da decis\u00e3o de compra.<\/p>\n<p>A prepara\u00e7\u00e3o para a data come\u00e7a com anteced\u00eancia para muitos consumidores. Segundo a pesquisa, 27% dos entrevistados come\u00e7am a procurar ofertas tr\u00eas meses antes da Black Friday, enquanto 25% iniciam a busca um m\u00eas antes. O comportamento refor\u00e7a a import\u00e2ncia de acompanhar os interesses dos consumidores ao longo da jornada, e n\u00e3o apenas nos dias de promo\u00e7\u00e3o.<\/p>\n<p>As redes sociais tamb\u00e9m aparecem entre os canais utilizados para encontrar oportunidades: 44% dos participantes dizem recorrer a elas para buscar ofertas. J\u00e1 42% apontam marketplaces e lojas virtuais como principal canal de compra para a data, enquanto 30% preferem lojas f\u00edsicas e 28% pretendem combinar os dois formatos. No Kwai Shop, os consumidores podem encontrar produtos apresentados em v\u00eddeos curtos e transmiss\u00f5es ao vivo, aproximando conte\u00fado e experi\u00eancia de compra.<\/p>\n<p>&quot;Os v\u00eddeos t\u00eam um papel importante na descoberta de produtos, porque permitem que as pessoas conhe\u00e7am itens em situa\u00e7\u00f5es de uso e encontrem novas possibilidades de compra. Para as marcas, isso representa uma oportunidade de se conectar com os consumidores de forma mais contextualizada, especialmente em per\u00edodos como a Black Friday, quando a busca por ofertas se intensifica&quot;, afirma Renan Kfouri, head de Varejo e E-commerce no Kwai for Business.<\/p>\n<p><strong><em>Metodologia &#8211; <\/em><\/strong><em>A pesquisa Black Friday 2026, realizada pelo Kwai for Business, foi conduzida por meio de question\u00e1rio in-app entre 22 e 26 de maio de 2026, com 10.383 respondentes. Participaram usu\u00e1rios ativos na plataforma nos 30 dias anteriores \u00e0 pesquisa, de forma espont\u00e2nea. O estudo utilizou metodologia n\u00e3o probabil\u00edstica e de auto sele\u00e7\u00e3o.<\/em><\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/335688?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Pesquisa mostra que 55% dos entrevistados descobrem produtos assistindo a v\u00eddeos de pessoas usando os itens; levantamento tamb\u00e9m aponta que 91% pretendem comprar na data<\/p>","protected":false},"author":3,"featured_media":40892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","page_builder":"","footnotes":""},"categories":[315],"tags":[336,361,343,344,323],"class_list":["post-40891","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-atacado-e-varejo","tag-e-commerce","tag-marketing","tag-midia","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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