{"id":40217,"date":"2026-10-20T00:00:00","date_gmt":"2026-10-20T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/10\/20\/339359-black-friday-2026-acelera-uso-de-ia-na-busca-por-descontos\/"},"modified":"2026-10-20T00:00:00","modified_gmt":"2026-10-20T00:00:00","slug":"339359-black-friday-2026-acelera-uso-de-ia-na-busca-por-descontos","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/10\/20\/339359-black-friday-2026-acelera-uso-de-ia-na-busca-por-descontos\/","title":{"rendered":"Black Friday 2026 acelera uso de IA na busca por descontos"},"content":{"rendered":"<p>A Black Friday de 2026 deve movimentar <strong>R$ 13,3 bilh\u00f5es no e-commerce brasileiro entre 26 e 29 de novembro<\/strong>, alta de <strong>20,7%<\/strong> em rela\u00e7\u00e3o ao mesmo per\u00edodo de 2025. A proje\u00e7\u00e3o \u00e9 da Neotrust, solu\u00e7\u00e3o de intelig\u00eancia de mercado da Confi, e estima ainda a venda de <strong>69,4 milh\u00f5es de produtos<\/strong>, avan\u00e7o de 15,4% na compara\u00e7\u00e3o anual.<\/p>\n<p>O desconto segue como um dos principais fatores de decis\u00e3o de compra. Levantamento da NielsenIQ mostra que <strong>81,8% dos consumidores que compraram online na Black Friday de 2025 apontaram pre\u00e7os menores como motiva\u00e7\u00e3o para a compra<\/strong>. O frete gr\u00e1tis apareceu em seguida, citado por 44,3%. A expectativa da empresa \u00e9 de manuten\u00e7\u00e3o desse comportamento em 2026, com um consumidor mais criterioso e planejado.<\/p>\n<p>O movimento acontece em um com\u00e9rcio eletr\u00f4nico que continua ganhando escala. A Associa\u00e7\u00e3o Brasileira de Intelig\u00eancia Artificial e E-commerce, a Abiacom, projeta <strong>R$ 292,05 bilh\u00f5es em vendas online no Brasil em 2026<\/strong>, com aproximadamente <strong>570,6 milh\u00f5es de pedidos<\/strong>, <strong>103,66 milh\u00f5es de compradores digitais<\/strong> e ticket m\u00e9dio estimado em <strong>R$ 511,83<\/strong>.<\/p>\n<p>Ao mesmo tempo, a intelig\u00eancia artificial ganha espa\u00e7o na jornada de compra. Dados recentes da Salesforce mostram que o uso de buscas baseadas em IA como primeiro passo da jornada de consumo cresceu <strong>200% em um ano<\/strong>. A pesquisa tamb\u00e9m aponta que 86% dos l\u00edderes de com\u00e9rcio acreditam que a IA est\u00e1 elevando as expectativas dos consumidores.<\/p>\n<p>Esse cen\u00e1rio abre espa\u00e7o para solu\u00e7\u00f5es especializadas em descoberta de ofertas e cupons. Uma delas \u00e9 o <a rel=\"follow\" href=\"https:\/\/www.chatcupom.com\/\">ChatCupom<\/a>, plataforma brasileira que combina intelig\u00eancia artificial com um sistema pr\u00f3prio de busca para localizar, organizar e apresentar c\u00f3digos promocionais de varejistas e marketplaces como Mercado Livre, Amazon, Shopee, Nike, Netshoes e outras lojas do com\u00e9rcio eletr\u00f4nico.<\/p>\n<p>O projeto foi criado pelo empreendedor <strong>Fernando Bunker<\/strong>, que atua h\u00e1 mais de 15 anos no mercado digital. Segundo ele, um dos principais desafios do segmento \u00e9 a velocidade com que as condi\u00e7\u00f5es promocionais mudam, especialmente durante novembro.<\/p>\n<p>&quot;Durante o m\u00eas de novembro, especialmente na Black Friday, as lojas liberam um volume muito maior de cupons e promo\u00e7\u00f5es. Muitos desses c\u00f3digos t\u00eam dura\u00e7\u00e3o curta, limite de utiliza\u00e7\u00e3o ou regras espec\u00edficas, o que torna a atualiza\u00e7\u00e3o em tempo real essencial para que o consumidor n\u00e3o perca a oportunidade&quot;, afirma Fernando Bunker.<\/p>\n<p>A din\u00e2mica dos cupons difere de outras informa\u00e7\u00f5es dispon\u00edveis na internet porque c\u00f3digos promocionais podem ser ativados, alterados ou encerrados em poucas horas. Embora ferramentas generalistas de intelig\u00eancia artificial j\u00e1 consigam auxiliar consumidores em pesquisas sobre produtos e promo\u00e7\u00f5es, elas n\u00e3o foram desenvolvidas especificamente para acompanhar continuamente esse tipo de informa\u00e7\u00e3o.<\/p>\n<p>No ChatCupom, a intelig\u00eancia artificial funciona em conjunto com um sistema pr\u00f3prio de busca e organiza\u00e7\u00e3o, voltado \u00e0 identifica\u00e7\u00e3o dos c\u00f3digos dispon\u00edveis e \u00e0 prioriza\u00e7\u00e3o das oportunidades mais relevantes para cada pesquisa.<\/p>\n<p>&quot;O ChatCupom foi desenvolvido justamente para esse cen\u00e1rio, com um sistema pr\u00f3prio de busca, intelig\u00eancia artificial e organiza\u00e7\u00e3o das ofertas para identificar e apresentar os cupons dispon\u00edveis em tempo real. A proposta \u00e9 aumentar as chances de o consumidor encontrar um desconto v\u00e1lido no momento da compra e, consequentemente, economizar mais durante a Black Friday&quot;, completa Bunker.<\/p>\n<p>Durante novembro, a plataforma tamb\u00e9m amplia o acompanhamento para al\u00e9m dos cupons, reunindo <strong>ofertas, quedas de pre\u00e7o e achados de diferentes varejistas<\/strong>, acompanhando uma Black Friday que deixou de se concentrar apenas na \u00faltima sexta-feira do m\u00eas.<\/p>\n<p>A pr\u00f3pria Neotrust projeta que o <strong>11.11 deve movimentar R$ 3,17 bilh\u00f5es no e-commerce brasileiro em 2026<\/strong>, alta de 21%, refor\u00e7ando a tend\u00eancia de distribui\u00e7\u00e3o das campanhas promocionais ao longo de novembro.<\/p>\n<p>Com consumidores mais atentos a pre\u00e7o e varejistas ampliando o uso de intelig\u00eancia artificial, a Black Friday de 2026 tende a refor\u00e7ar uma mudan\u00e7a mais ampla no com\u00e9rcio eletr\u00f4nico: a passagem de uma busca tradicional por descontos para experi\u00eancias de descoberta cada vez mais assistidas por tecnologia.<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/339359?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>A Black Friday de 2026 deve movimentar R$ 13,3 bilh\u00f5es no e-commerce brasileiro entre 26 e 29 de novembro, impulsionada por consumidores cada vez mais atentos a pre\u00e7os, promo\u00e7\u00f5es e descontos. Nesse cen\u00e1rio, a intelig\u00eancia artificial ganha espa\u00e7o na jornada de compra e tamb\u00e9m no mercado de cupons.<\/p>","protected":false},"author":3,"featured_media":40218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","page_builder":"","footnotes":""},"categories":[315],"tags":[336,361,342,343,323],"class_list":["post-40217","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-atacado-e-varejo","tag-e-commerce","tag-empreendedorismo","tag-marketing","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday 2026 acelera uso de IA na busca por descontos - Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/angelboss.com.br\/en\/2026\/10\/20\/339359-black-friday-2026-acelera-uso-de-ia-na-busca-por-descontos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday 2026 acelera uso de IA na busca por descontos - Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss\" \/>\n<meta property=\"og:description\" content=\"A Black Friday de 2026 deve movimentar R$ 13,3 bilh\u00f5es no e-commerce brasileiro entre 26 e 29 de novembro, impulsionada por consumidores cada vez mais atentos a pre\u00e7os, promo\u00e7\u00f5es e descontos. 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