{"id":39893,"date":"2026-10-16T00:00:00","date_gmt":"2026-10-16T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/10\/16\/338630-hoya-vision-care-lanca-miyosmart-iq-no-brasil\/"},"modified":"2026-10-16T00:00:00","modified_gmt":"2026-10-16T00:00:00","slug":"338630-hoya-vision-care-lanca-miyosmart-iq-no-brasil","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/10\/16\/338630-hoya-vision-care-lanca-miyosmart-iq-no-brasil\/","title":{"rendered":"HOYA Vision Care lan\u00e7a MiYOSMART iQ no Brasil"},"content":{"rendered":"<p>Desde setembro, as fam\u00edlias brasileiras t\u00eam acesso a MiYOSMART iQ, nova gera\u00e7\u00e3o de lente oft\u00e1lmica da HOYA Vision Care para o manejo da miopia infantil. Com este lan\u00e7amento, o Brasil se torna o primeiro pa\u00eds da Am\u00e9rica Latina a comercializar a solu\u00e7\u00e3o, trazendo ao mercado uma inova\u00e7\u00e3o que marca um novo cap\u00edtulo no manejo da miopia, respaldada por evid\u00eancias cl\u00ednicas apresentadas na ARVO 2026, encontro mundial dedicado \u00e0 pesquisa em vis\u00e3o.<\/p>\n<p>Segundo a Organiza\u00e7\u00e3o Mundial da Sa\u00fade (OMS), estima-se que quase metade da popula\u00e7\u00e3o mundial se torne m\u00edope at\u00e9 2050. Nesse contexto, a miopia infantil vai muito al\u00e9m da simples necessidade de lentes com graus mais elevados. \u00c0 medida que a condi\u00e7\u00e3o progride, aumenta o risco de doen\u00e7as oculares graves ao longo da vida, o que refor\u00e7a a import\u00e2ncia da interven\u00e7\u00e3o precoce.<\/p>\n<p>Diante dessa necessidade crescente, MiYOSMART iQ \u00e9 uma op\u00e7\u00e3o para o manejo precoce da miopia infantil. O ensaio cl\u00ednico randomizado e controlado, envolvendo crian\u00e7as de 4 a 12 anos, demonstrou que, com a lente oft\u00e1lmica D.I.M.S. Triple Enhanced Design (D.I.M.S. TED), 9 em cada 10 crian\u00e7as n\u00e3o apresentaram progress\u00e3o clinicamente relevante da miopia nos primeiros 12 meses de uso, estabelecendo um novo padr\u00e3o para lentes oft\u00e1lmicas baseadas na tecnologia D.I.M.S. (Defocus Incorporated Multiple Segments).<\/p>\n<p>&quot;O lan\u00e7amento de MiYOSMART iQ no Brasil reflete o compromisso cont\u00ednuo da HOYA Vision Care com inova\u00e7\u00e3o, excel\u00eancia e cuidado, ajudando a melhorar a vis\u00e3o das crian\u00e7as hoje e, ao mesmo tempo, contribuindo para um futuro mais saud\u00e1vel para as pr\u00f3ximas gera\u00e7\u00f5es&quot;, afirma Carlos Matos, vice-presidente da HOYA Vision Care para a Am\u00e9rica Latina.<\/p>\n<p>A solu\u00e7\u00e3o combina a tecnologia D.I.M.S. (Defocus Incorporated Multiple Segments) da HOYA com o novo Triple Enhanced Design (TED), desenvolvido a partir dos mais recentes conhecimentos cient\u00edficos sobre a resposta do olho ao desfoque mi\u00f3pico. O design de MiYOSMART iQ aproxima a \u00e1rea de tratamento do centro geom\u00e9trico da lente, proporciona um sinal de desfoque mi\u00f3pico mais intenso e amplia a cobertura da zona de tratamento em toda a lente oft\u00e1lmica.<\/p>\n<p>Carlos conclui: &quot;Na HOYA Vision Care, nosso prop\u00f3sito \u00e9 melhorar vidas atrav\u00e9s da vis\u00e3o. Acreditamos que nosso papel vai muito al\u00e9m do desenvolvimento de lentes: cuidamos de pessoas. Ao ajudar a preservar a vis\u00e3o das crian\u00e7as hoje, estamos investindo em seu aprendizado, desenvolvimento e futuro, criando um impacto duradouro para as fam\u00edlias e para a pr\u00f3xima gera\u00e7\u00e3o&quot;.<\/p>\n<p>&quot;Com base na tecnologia D.I.M.S. clinicamente comprovada, MiYOSMART iQ incorpora o Triple Enhanced Design (TED), desenvolvido a partir de conhecimentos cient\u00edficos sobre a resposta do olho ao desfoque mi\u00f3pico. O novo design da lente oft\u00e1lmica aprimora a lente D.I.M.S. por meio de tr\u00eas melhorias principais: aproxima os segmentos de desfoque do centro geom\u00e9trico da lente oft\u00e1lmica, aumenta o poder de desfoque e amplia a zona de tratamento. Em conjunto, essas melhorias fortalecem o sinal de desfoque mi\u00f3pico direcionado \u00e0 \u00e1rea da retina mais estreitamente associada ao controle do crescimento ocular&quot;, afirma a Dra. Natalia Vlasak, Global Head of Medical &amp; Scientific Affairs da HOYA Vision Care.<\/p>\n<p>MiYOSMART iQ se baseia na tecnologia D.I.M.S. e nas evid\u00eancias cl\u00ednicas que sustentam o uso de MiYOSMART no manejo da miopia infantil. MiYOSMART e a tecnologia D.I.M.S. foram objeto de estudos apresentados em mais de 150 publica\u00e7\u00f5es e apresenta\u00e7\u00f5es cient\u00edficas sobre seu uso no manejo da miopia infantil.<\/p>\n<p>&quot;Esses resultados refor\u00e7am o compromisso da HOYA Vision Care com o avan\u00e7o de solu\u00e7\u00f5es baseadas em evid\u00eancias. Eles s\u00e3o particularmente significativos porque o estudo incluiu crian\u00e7as a partir dos 4 anos de idade, destacando a import\u00e2ncia da interven\u00e7\u00e3o precoce no manejo da miopia&quot;, conclui a Dra. Vlasak.<\/p>\n<p>Desde setembro, MiYOSMART iQ est\u00e1 dispon\u00edvel em todo o Brasil mediante prescri\u00e7\u00e3o de oftalmologistas, em \u00f3ticas que utilizam a plataforma HOYALAB.<\/p>\n<p><strong>Novas evid\u00eancias cl\u00ednicas apoiam o manejo da miopia infantil<\/strong><\/p>\n<p>Os benef\u00edcios de MiYOSMART iQ foram avaliados em um ensaio cl\u00ednico randomizado e controlado conduzido pela HOYA Vision Care em colabora\u00e7\u00e3o com a The Hong Kong Polytechnic University, envolvendo 196 crian\u00e7as m\u00edopes de 4 a 12 anos.<\/p>\n<p>Pela primeira vez, uma lente oft\u00e1lmica baseada na tecnologia D.I.M.S. demonstrou efic\u00e1cia como monoterapia em crian\u00e7as a partir dos 4 anos de idade, ampliando a oportunidade de interven\u00e7\u00e3o durante a fase em que a progress\u00e3o da miopia costuma ser mais r\u00e1pida.<\/p>\n<p>&quot;Este estudo representa um marco significativo no manejo da miopia infantil. Pela primeira vez, crian\u00e7as a partir dos 4 anos de idade foram inclu\u00eddas em um ensaio cl\u00ednico que avaliou uma lente oft\u00e1lmica baseada na tecnologia D.I.M.S., uma fase cr\u00edtica em que a progress\u00e3o da miopia tende a ser mais r\u00e1pida. Os resultados promissores do primeiro ano demonstram que MiYOSMART iQ tem o potencial de mudar a forma como os profissionais abordam a interven\u00e7\u00e3o precoce na miopia infantil, especialmente quando o tratamento \u00e9 iniciado cedo&quot;, afirma o Dr. Celso Cunha,oftalmologista e consultor da HOYA Vision Care.<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/338630?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Estudo cl\u00ednico aponta que 9 em cada 10 crian\u00e7as n\u00e3o apresentaram progress\u00e3o clinicamente relevante da miopia nos primeiros 12 meses de uso da lente<\/p>","protected":false},"author":3,"featured_media":39894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","page_builder":"","footnotes":""},"categories":[315],"tags":[359,343,324,352,323],"class_list":["post-39893","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-ciencia","tag-marketing","tag-negocios","tag-saude-e-bem-estar","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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