{"id":39891,"date":"2026-10-16T00:00:00","date_gmt":"2026-10-16T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/10\/16\/329390-congresso-baps-reune-debates-sobre-gestao-e-posicionamento\/"},"modified":"2026-10-16T00:00:00","modified_gmt":"2026-10-16T00:00:00","slug":"329390-congresso-baps-reune-debates-sobre-gestao-e-posicionamento","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/10\/16\/329390-congresso-baps-reune-debates-sobre-gestao-e-posicionamento\/","title":{"rendered":"Congresso BAPS re\u00fane debates sobre gest\u00e3o e posicionamento"},"content":{"rendered":"<p>O 5\u00ba Congresso Nacional da Associa\u00e7\u00e3o Brasileira de Cirurgi\u00f5es Pl\u00e1sticos (BAPS), realizado entre 17 e 19 de setembro de 2026, no Centro de Conven\u00e7\u00f5es Salvador, reuniu cirurgi\u00f5es pl\u00e1sticos, gestores e profissionais de equipes de pr\u00e9 e p\u00f3s-operat\u00f3rio para discutir avan\u00e7os t\u00e9cnicos, seguran\u00e7a e organiza\u00e7\u00e3o dos servi\u00e7os de sa\u00fade. Segundo a <a rel=\"follow\" href=\"https:\/\/baps.global\/5-congresso-baps\">programa\u00e7\u00e3o oficial do evento<\/a>, o encontro contou com quatro plen\u00e1rias simult\u00e2neas, atividades pr\u00e1ticas e mais de 30 horas de palestras, incluindo debates sobre gest\u00e3o e crescimento sustent\u00e1vel de cl\u00ednicas.<\/p>\n<p>A programa\u00e7\u00e3o tamb\u00e9m contemplou discuss\u00f5es sobre casos complexos, manejo de complica\u00e7\u00f5es e padroniza\u00e7\u00e3o de protocolos. Al\u00e9m das atividades cient\u00edficas, o congresso reservou espa\u00e7os espec\u00edficos para a administra\u00e7\u00e3o dos consult\u00f3rios e o relacionamento com pacientes, aproximando a pr\u00e1tica m\u00e9dica dos processos que envolvem atendimento, comunica\u00e7\u00e3o e acompanhamento.<\/p>\n<p>Entre os participantes esteve <strong><a rel=\"follow\" href=\"https:\/\/www.analuizavianah.com.br\/\">Ana Luiza Viana<\/a>, empres\u00e1ria, estrategista digital e idealizadora do Projeto DELUXE<\/strong>, iniciativa voltada ao posicionamento e \u00e0 estrutura\u00e7\u00e3o de estrat\u00e9gias de crescimento para cl\u00ednicas de cirurgia pl\u00e1stica. Com atua\u00e7\u00e3o no empreendedorismo desde 2009 e foco no segmento de cirurgia pl\u00e1stica desde 2019, a profissional acompanhou discuss\u00f5es relacionadas \u00e0 gest\u00e3o, aquisi\u00e7\u00e3o de pacientes, organiza\u00e7\u00e3o comercial e presen\u00e7a digital de m\u00e9dicos especialistas.<\/p>\n<p>A participa\u00e7\u00e3o tamb\u00e9m proporcionou interc\u00e2mbio com cirurgi\u00f5es pl\u00e1sticos e profissionais da \u00e1rea, al\u00e9m da apresenta\u00e7\u00e3o do <strong><a rel=\"follow\" href=\"https:\/\/www.instagram.com\/analuizavianah\/\">M\u00e9todo DELUXE<\/a><\/strong> a m\u00e9dicos interessados em estrat\u00e9gias de posicionamento e gest\u00e3o. Em <a rel=\"follow\" href=\"https:\/\/blog.analuizavianah.com.br\/o-que-o-a-baps-2026-revelou-sobre-o-futuro-da-cirurgia-plastica\/\">an\u00e1lise publicada ap\u00f3s o congresso<\/a>, Ana Luiza destacou a import\u00e2ncia de conectar a qualifica\u00e7\u00e3o m\u00e9dica \u00e0 organiza\u00e7\u00e3o dos processos de atendimento e \u00e0 comunica\u00e7\u00e3o com os pacientes.<\/p>\n<p>Essa discuss\u00e3o encontra respaldo em pesquisas sobre os crit\u00e9rios utilizados na escolha de cirurgi\u00f5es pl\u00e1sticos. Um <a rel=\"follow\" href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/37075258\/\">estudo publicado em 2024 na revista <em>Plastic and Reconstructive Surgery<\/em><\/a>, com 369 participantes nos Estados Unidos, identificou que 32,2% iniciaram a busca por um cirurgi\u00e3o pl\u00e1stico por meio da internet. Entre os fatores mais valorizados estavam a experi\u00eancia do profissional no procedimento desejado, sua certifica\u00e7\u00e3o e o tempo de atua\u00e7\u00e3o. Os resultados indicam que a presen\u00e7a digital participa do processo de escolha, embora a qualifica\u00e7\u00e3o profissional permane\u00e7a entre os principais crit\u00e9rios avaliados.<\/p>\n<p>Outro <a rel=\"follow\" href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/37620567\/\">estudo, publicado em 2023 na revista <em>Aesthetic Plastic Surgery<\/em><\/a>, analisou as prefer\u00eancias de 593 participantes no agendamento de consultas est\u00e9ticas. As avalia\u00e7\u00f5es on-line dos cirurgi\u00f5es, a presen\u00e7a do m\u00e9dico no acompanhamento p\u00f3s-operat\u00f3rio e a disponibilidade de informa\u00e7\u00f5es sobre pre\u00e7os antes da consulta estiveram entre os aspectos considerados mais importantes pelos entrevistados. Os dados refor\u00e7am a relev\u00e2ncia da reputa\u00e7\u00e3o, da transpar\u00eancia e da organiza\u00e7\u00e3o do atendimento na experi\u00eancia do paciente.<\/p>\n<p>Nesse contexto, o trabalho desenvolvido por <strong><a rel=\"follow\" href=\"https:\/\/agendar.analuizavianah.com.br\/\">Ana Luiza por meio do Projeto DELUXE<\/a><\/strong> integra intelig\u00eancia de dados, posicionamento digital e processos de convers\u00e3o de interessados em consultas. A metodologia re\u00fane recursos como otimiza\u00e7\u00e3o para mecanismos de busca (SEO), publicidade digital, produ\u00e7\u00e3o de conte\u00fado, desenvolvimento de LPs e sites e acompanhamento de contatos, buscando conectar diferentes etapas da jornada do paciente. Durante a BAPS 2026, essa abordagem esteve relacionada \u00e0s discuss\u00f5es sobre gest\u00e3o e \u00e0 necessidade de organiza\u00e7\u00e3o dos processos administrativos e comerciais das cl\u00ednicas.<\/p>\n<p>A presen\u00e7a de profissionais de gest\u00e3o e comunica\u00e7\u00e3o em congressos m\u00e9dicos evidencia a abrang\u00eancia dos temas que envolvem o funcionamento dos consult\u00f3rios. Ao reunir atualiza\u00e7\u00e3o cient\u00edfica, an\u00e1lise de casos cl\u00ednicos e administra\u00e7\u00e3o dos servi\u00e7os, a BAPS 2026 ampliou o espa\u00e7o para discuss\u00f5es sobre a rela\u00e7\u00e3o entre conhecimento t\u00e9cnico, informa\u00e7\u00e3o ao paciente e estrutura de atendimento. A participa\u00e7\u00e3o de Ana Luiza Viana se inseriu nesse contexto, com foco nas estrat\u00e9gias digitais e nos processos de gest\u00e3o aplicados \u00e0 cirurgia pl\u00e1stica.<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/329390?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>A participa\u00e7\u00e3o de Ana Luiza Viana, idealizadora do Projeto DELUXE, e equipe, destaca a integra\u00e7\u00e3o entre conhecimento m\u00e9dico, comunica\u00e7\u00e3o e gest\u00e3o de cl\u00ednicas durante encontro realizado em Salvador.<\/p>","protected":false},"author":3,"featured_media":39892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","page_builder":"","footnotes":""},"categories":[315],"tags":[350,342,343,324,352],"class_list":["post-39891","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-comunicacao","tag-empreendedorismo","tag-marketing","tag-negocios","tag-saude-e-bem-estar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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