{"id":38913,"date":"2026-10-06T00:00:00","date_gmt":"2026-10-06T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/10\/06\/336898-reputacao-do-ceo-representa-quase-metade-do-valor-de-mercado\/"},"modified":"2026-10-06T00:00:00","modified_gmt":"2026-10-06T00:00:00","slug":"336898-reputacao-do-ceo-representa-quase-metade-do-valor-de-mercado","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/10\/06\/336898-reputacao-do-ceo-representa-quase-metade-do-valor-de-mercado\/","title":{"rendered":"Reputa\u00e7\u00e3o do CEO representa quase metade do valor de mercado"},"content":{"rendered":"<p>Uma pesquisa da consultoria Weber&nbsp;Shandwick, realizada com mais de 1.700 executivos em 19 pa\u00edses, apontou que 44% do valor de mercado de uma empresa est\u00e1 associado \u00e0 reputa\u00e7\u00e3o do seu CEO e que 81% dos entrevistados consideram o engajamento p\u00fablico do dirigente obrigat\u00f3rio.<\/p>\n<p>Nesse contexto, a jornalista e estrategista de comunica\u00e7\u00e3o Daniella De Caprio lan\u00e7ou o livro <a rel=\"follow\" href=\"https:\/\/a.co\/d\/03xYhhzb\">Vis\u00edvel \u2013 Os 7 C\u00f3digos para Nunca Mais Ser Ignorado<\/a>, que re\u00fane pr\u00e1ticas para que l\u00edderes sejam mais ouvidos.<\/p>\n<p>O conte\u00fado do livro est\u00e1 estruturado em sete \u00e1reas \u2013 Prop\u00f3sito, Presen\u00e7a, Percep\u00e7\u00e3o, Precis\u00e3o, Persuas\u00e3o, Posicionamento e Poder \u2013 denominadas os 7&nbsp;c\u00f3digos da Comunica\u00e7\u00e3o Estrat\u00e9gica. A proposta dialoga com os 4&nbsp;Ps do marketing de Philip Kotler, aplicando a mesma l\u00f3gica de sistema ao campo da lideran\u00e7a executiva.<\/p>\n<p>A relev\u00e2ncia da presen\u00e7a executiva \u00e9 corroborada por pesquisa conduzida pela economista Sylvia Ann Hewlett, que analisou milhares de executivos seniores e concluiu que a diferen\u00e7a entre profissionais que avan\u00e7am na carreira e os que permanecem estagnados est\u00e1 na forma como se comunicam e s\u00e3o percebidos, e n\u00e3o no conhecimento t\u00e9cnico.<\/p>\n<p>Dados do Brunswick Group indicam que 60% dos profissionais pesquisam o CEO de uma empresa nas redes sociais antes de aceitar uma proposta, e 80% apontam a reputa\u00e7\u00e3o do principal executivo como fator direto de reten\u00e7\u00e3o de talentos.<\/p>\n<p>Vis\u00edvel est\u00e1 dispon\u00edvel nas vers\u00f5es f\u00edsica e digital (<a rel=\"follow\" href=\"https:\/\/a.co\/d\/03xYhhzb\">Amazon KDP<\/a>). \u00c9 o segundo t\u00edtulo de n\u00e3o fic\u00e7\u00e3o de Daniella De&nbsp;Caprio sobre lideran\u00e7a e comunica\u00e7\u00e3o corporativa, seguindo o livro M\u00e9todo CEO, que chegou a liderar as listas de mais vendidos da Amazon Brasil em seis categorias simult\u00e2neas.<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/336898?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Pesquisas da Weber\u202fShandwick com 1.700 executivos em 19 pa\u00edses apontam que 44% do valor de mercado de uma empresa vem da reputa\u00e7\u00e3o do CEO e que 81% consideram o engajamento p\u00fablico do dirigente obrigat\u00f3rio. Nesse cen\u00e1rio, Daniella De\u202fCaprio lan\u00e7a o livro Vis\u00edvel, que re\u00fane os 7 c\u00f3digos da Comunica\u00e7\u00e3o Estrat\u00e9gica para tornar l\u00edderes mais ouvidos.<\/p>","protected":false},"author":3,"featured_media":38914,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","page_builder":"","footnotes":""},"categories":[315],"tags":[350,358,337,343,324],"class_list":["post-38913","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-comunicacao","tag-educacao","tag-entretenimento","tag-marketing","tag-negocios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reputa\u00e7\u00e3o do CEO representa quase metade do valor de mercado - Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/angelboss.com.br\/en\/2026\/10\/06\/336898-reputacao-do-ceo-representa-quase-metade-do-valor-de-mercado\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reputa\u00e7\u00e3o do CEO representa quase metade do valor de mercado - Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss\" \/>\n<meta property=\"og:description\" content=\"Pesquisas da Weber\u202fShandwick com 1.700 executivos em 19 pa\u00edses apontam que 44% do valor de mercado de uma empresa vem da reputa\u00e7\u00e3o do CEO e que 81% consideram o engajamento p\u00fablico do dirigente obrigat\u00f3rio. 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