{"id":36995,"date":"2026-09-21T18:10:45","date_gmt":"2026-09-21T18:10:45","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=36995"},"modified":"2026-09-21T18:10:50","modified_gmt":"2026-09-21T18:10:50","slug":"hering-lanca-camiseta-brasil-exposicao-mata-sao-paulo","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/09\/21\/hering-lanca-camiseta-brasil-exposicao-mata-sao-paulo\/","title":{"rendered":"Hering celebra lan\u00e7amento da Camiseta Brasil com exposi\u00e7\u00e3o gratuita na Mata S\u00e3o Paulo"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Acervo do museu da marca chega pela primeira vez \u00e0 capital paulista e apresenta a evolu\u00e7\u00e3o da camiseta b\u00e1sica por meio de pe\u00e7as, campanhas e elementos que se confundem com a hist\u00f3ria do pa\u00eds<\/em><br>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Hering celebra o maior lan\u00e7amento de produto dos \u00faltimos 30 anos, a Camiseta Brasil, com uma exposi\u00e7\u00e3o in\u00e9dita gratuita e aberta ao p\u00fablico, \u201cHering Veste o Brasil Desde 1880\u201d, na Mata Lab, que fica na Mata S\u00e3o Paulo, complexo de experi\u00eancia dentro da Cidade Matarazzo, pr\u00f3ximo \u00e0 Avenida Paulista. Pela primeira vez, o Museu Hering, localizado em Blumenau (SC), onde a marca nasceu, apresenta seu acervo em S\u00e3o Paulo para contar a trajet\u00f3ria da Hering e a evolu\u00e7\u00e3o da camiseta que acompanha a vida dos brasileiros h\u00e1 146 anos. A mostra acontece de 18 a 20 de setembro e integra a programa\u00e7\u00e3o que marca o lan\u00e7amento da Camiseta Brasil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A exposi\u00e7\u00e3o apresenta a evolu\u00e7\u00e3o do seu maior \u00edcone, a camiseta b\u00e1sica, por meio de r\u00e9plicas de pe\u00e7as hist\u00f3ricas, campanhas emblem\u00e1ticas e refor\u00e7o do seu maior s\u00edmbolo: os dois peixes. Entre os destaques est\u00e3o pe\u00e7as que representam momentos importantes da hist\u00f3ria do pa\u00eds e que possuem forte mem\u00f3ria afetiva dos brasileiros. Com experi\u00eancias imersivas, \u00e9 poss\u00edvel acompanhar as transforma\u00e7\u00f5es da identidade visual e da comunica\u00e7\u00e3o da marca.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NZw8mamytcpmZFZz3l3xCTTU5oPqX8AtyuN87ehTYgFQNPJ3UB5C1Ubb84V1hCjdLII5Yo6jDVZH3_xyUNVXPZWZDDAdxwAiJNhslyyPoWIqBr_K_60ptA3iOlNEXOPy1_pm4NDQPIiLHIb0_lZ5fG3OQgDIbvgMEbF7IRmX42YYPJUvngcpH-1I5Bnz5zAYYimbP8p022Q6tdLcpKVqrCxMqG3xjxJGxwDVPWQAitOVwj3yLuoEYf1gupMzEWTeCqO49Tf9Xl1iGjRxMA3213BqzsXuDjWQsWySyuU-E8=s0-d-e1-ft#https:\/\/s2601.imxsnd09.com\/81YmOwQzM1AjM6InYu02bj5ycz9mYsV2ZuFGQsV2ZuF2b0Vmb6ETO5gDN1QTO2MjOnVGcq5ydvxWNiVTMyIGOzgjNidTY2kzNmNzNyMzMjJDNmRGN3QGOjZkMlQGOjZkMlITN1gjMGJTJ5YzMzcTN2cTNz8VL1ETLf9VLwITLfpjN\" alt=\"Hering Camiseta Brasil\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A exposi\u00e7\u00e3o conecta esse legado ao presente da Hering. O percurso termina na Camiseta Brasil, lan\u00e7amento que representa a evolu\u00e7\u00e3o do cl\u00e1ssico da marca e traduz mais de um s\u00e9culo de expertise em uma vers\u00e3o desenvolvida para atender \u00e0s necessidades do consumidor brasileiro. Com foco em qualidade, conforto, durabilidade e pre\u00e7o acess\u00edvel, o produto refor\u00e7a a autoridade da marca na categoria e sua capacidade de se reinventar sem perder a ess\u00eancia. O projeto contou com um time de mais de 50 pessoas envolvidas diretamente no processo de desenvolvimento t\u00e9cnico. Foram ouvidas centenas de consumidores em pesquisa, testados mais de 40 lotes de malhas, desenvolvidas 22 op\u00e7\u00f5es de golas e realizadas mais de 350 simula\u00e7\u00f5es de prot\u00f3tipo. Como resultado, a Hering chegou na equa\u00e7\u00e3o de valor ideal que o cliente procura: qualidade real com pre\u00e7o atrativo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c146 anos de hist\u00f3ria nos trouxeram at\u00e9 aqui. N\u00e3o carregamos apenas um legado, mas a mem\u00f3ria viva de um pa\u00eds. Ao atravessar gera\u00e7\u00f5es, consolidamos uma rela\u00e7\u00e3o de intimidade e confian\u00e7a que poucas marcas conseguem construir. Nesta exposi\u00e7\u00e3o, mostramos a trajet\u00f3ria do nosso \u00edcone, a camiseta, que acompanha as mudan\u00e7as e transforma\u00e7\u00f5es do Brasil. Encerrar esse percurso com a Camiseta Brasil \u00e9 tamb\u00e9m mostrar que essa hist\u00f3ria continua sendo escrita. Depois de 30 anos, voltamos ao nosso maior cl\u00e1ssico para reinvent\u00e1-lo a partir das necessidades do brasileiro de hoje, combinando qualidade, conforto, durabilidade e pre\u00e7o\u201d, afirma Fernando Porto, Chief Creative Officer da Hering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A exposi\u00e7\u00e3o convida o p\u00fablico a percorrer diferentes cap\u00edtulos da hist\u00f3ria da Hering e do Brasil ao reconhecer pe\u00e7as e s\u00edmbolos que fizeram parte do cotidiano dos brasileiros. A escolha da Mata Lab, na Mata S\u00e3o Paulo, amplia esse encontro com a cidade e aproxima o acervo da marca de um dos principais polos culturais e de circula\u00e7\u00e3o de S\u00e3o Paulo, que conecta hist\u00f3ria, moda e comportamento em uma experi\u00eancia aberta ao p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Servi\u00e7o<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Exposi\u00e7\u00e3o:<\/strong> \u201cHering Veste o Brasil Desde 1880\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Local:<\/strong> Mata Lab, na Mata S\u00e3o Paulo<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Per\u00edodo:<\/strong> De 18 a 20 de setembro<br><strong>Hor\u00e1rio:<\/strong> Sexta-feira e S\u00e1bado das 10h \u00e0s 22h e Domingo das 14h \u00e0s 20h<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Entrada:<\/strong> Gratuita<\/p>","protected":false},"excerpt":{"rendered":"<p>Acervo do museu da marca chega pela primeira vez \u00e0 capital paulista e apresenta a evolu\u00e7\u00e3o da camiseta b\u00e1sica por meio de pe\u00e7as, campanhas e elementos que se confundem com a hist\u00f3ria do pa\u00eds\u00a0 A Hering celebra o maior lan\u00e7amento de produto dos \u00faltimos 30 anos, a Camiseta Brasil, com uma exposi\u00e7\u00e3o in\u00e9dita gratuita e<\/p>","protected":false},"author":2,"featured_media":36996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[609,2312,315],"tags":[4654,760],"class_list":["post-36995","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moda","category-moda-masculina","category-noticias-corporativas-dino","tag-camiseta-brasil","tag-hering"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hering lan\u00e7a Camiseta Brasil e realiza exposi\u00e7\u00e3o em S\u00e3o Paulo<\/title>\n<meta name=\"description\" content=\"Hering apresenta a nova Camiseta Brasil e traz acervo hist\u00f3rico a S\u00e3o Paulo com a exposi\u00e7\u00e3o &quot;Hering Veste o Brasil Desde 1880&quot;. 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