{"id":36710,"date":"2026-09-17T18:49:50","date_gmt":"2026-09-17T18:49:50","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=36710"},"modified":"2026-09-17T18:51:29","modified_gmt":"2026-09-17T18:51:29","slug":"ironman-70-3-sao-paulo-2026-atletas-percurso-impacto-economico","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/09\/17\/ironman-70-3-sao-paulo-2026-atletas-percurso-impacto-economico\/","title":{"rendered":"Nubank Ultravioleta IRONMAN 70.3 S\u00e3o Paulo re\u00fane 1,8 mil atletas e projeta impacto de R$ 54 milh\u00f5es na capital"},"content":{"rendered":"

Etapa paulistana patrocinada pelo Nubank Ultravioleta acontece em 20 de setembro e re\u00fane competidores de 19 pa\u00edses em um dos principais polos do triathlon brasileiro<\/em><\/p>\n\n\n\n

Treinar para um triathlon de 113 quil\u00f4metros n\u00e3o \u00e9 apenas uma quest\u00e3o de condicionamento f\u00edsico. Para quem encara uma prova como o Nubank Ultravioleta IRONMAN 70.3, o desafio envolve tamb\u00e9m administrar tempo, carreira, fam\u00edlia, viagens e uma s\u00e9rie de investimentos necess\u00e1rios para manter o esporte na rotina. Em S\u00e3o Paulo, esse comportamento ganha outra escala, a etapa re\u00fane 1.800 atletas de 19 pa\u00edses e deve movimentar cerca de R$ 54 milh\u00f5es na economia da capital.<\/p>\n\n\n\n

A prova, que acontece no pr\u00f3ximo domingo (20), retrata o crescimento do endurance entre um p\u00fablico que passou a incorporar esporte, bem-estar e experi\u00eancias ao pr\u00f3prio estilo de vida. Esse movimento tamb\u00e9m reflete uma mudan\u00e7a na rela\u00e7\u00e3o com a modalidade. A maioria dos atletas n\u00e3o vive do esporte e precisa encontrar espa\u00e7o para os treinos em meio a uma agenda profissional e pessoal j\u00e1 estabelecida. Essa busca conquista cada vez mais pessoas no estado, onde est\u00e3o cerca de 40% dos brasileiros que participam dos circuitos IRONMAN e IRONMAN 70.3.<\/p>\n\n\n\n

Quanto envolve ser um atleta amador de endurance<\/strong><\/p>\n\n\n\n

O perfil dos participantes ajuda a dimensionar esse comportamento. Nesta edi\u00e7\u00e3o, 78,2% s\u00e3o de S\u00e3o Paulo, seguidos por Minas Gerais (5,5%) e Rio de Janeiro (3%). A prova re\u00fane competidores de 25 estados e do Distrito Federal, com idades entre 19 e 74 anos. Para mais de 41% dos participantes, ser\u00e1 a primeira vez completando a dist\u00e2ncia, segundo registros da Unlimited Sports.<\/p>\n\n\n\n

A presen\u00e7a de atletas e do p\u00fablico que acompanha a competi\u00e7\u00e3o tamb\u00e9m movimenta uma cadeia de servi\u00e7os na cidade, com impacto em hot\u00e9is, restaurantes, transporte, com\u00e9rcio e outros neg\u00f3cios. Ao longo dos cinco dias de programa\u00e7\u00e3o, cerca de 9 mil pessoas devem circular pelo evento.<\/p>\n\n\n\n

Atento \u00e0 busca por qualidade de vida e autodesafio entre o p\u00fablico esportivo de alta renda, o Nubank Ultravioleta, patrocinador master do circuito IRONMAN e TRIDAY SERIES no Brasil e detentor dos naming rights das provas, estruturou sua atua\u00e7\u00e3o para acompanhar diferentes momentos da jornada dos participantes.<\/p>\n\n\n\n

Durante as provas, a experi\u00eancia se estende tamb\u00e9m aos acompanhantes, com espa\u00e7o kids, onde as crian\u00e7as podem criar cartazes e as fam\u00edlias acompanham a transmiss\u00e3o ao vivo. A programa\u00e7\u00e3o inclui ainda \u00e1rea no Ultravioleta Village, oficina de bike, customiza\u00e7\u00e3o das camisetas de prova e jaquetas de finisher e a arquibancada Ultravioleta, que oferece uma vista privilegiada para acompanhar de perto a chegada dos atletas.<\/p>\n\n\n\n

\u201cO esporte \u00e9 um territ\u00f3rio importante para o Nubank Ultravioleta, especialmente porque existe uma conex\u00e3o real com nossos clientes. Ao patrocinar o IRONMAN e o TRIDAY Series, queremos estar mais pr\u00f3ximos desse p\u00fablico em momentos que fazem parte do seu estilo de vida, indo al\u00e9m da presen\u00e7a de marca para criar experi\u00eancias e benef\u00edcios que tenham valor”, afirma Mariana Moraes, head de Marketing do Nubank. \u201cQuando analisamos a jornada do atleta, percebemos que ela come\u00e7a muito antes do dia da prova, com planejamento, log\u00edstica e uma rotina de prepara\u00e7\u00e3o que exige tempo e dedica\u00e7\u00e3o. Por isso, pensamos em solu\u00e7\u00f5es que reduzam fric\u00e7\u00f5es ao longo desse caminho e permitam que os atletas concentrem sua energia no que realmente importa: o esporte, a experi\u00eancia e a conquista\u201d, conta.<\/p>\n\n\n\n

S\u00e3o Paulo como cen\u00e1rio para o endurance<\/strong><\/p>\n\n\n\n

Realizado na capital paulista desde 2019, o IRONMAN 70.3 S\u00e3o Paulo tem 113 km de percurso, com 1,9 km de nata\u00e7\u00e3o na Raia Ol\u00edmpica da USP, 90 km de ciclismo e 21,1 km de corrida, passando por pontos como Ponte Estaiada, avenidas JK e 23 de Maio e Obelisco do Ibirapuera.<\/p>\n\n\n\n

Entre os inscritos deste ano est\u00e1 Marcelo Zimet, presidente e CEO do Grupo L\u2019Or\u00e9al no Brasil e triatleta, que concilia a rotina de lideran\u00e7a executiva com os treinamentos e competi\u00e7\u00f5es. A prova tamb\u00e9m ter\u00e1 Antonio Carlos da Silva, o Totonho, primeiro atleta com defici\u00eancia visual de Minas Gerais a encarar um triatlo, acompanhado pelo guia Tales Augusto. No revezamento, participam a ex-triatleta profissional Bruna Mahn, a medalhista ol\u00edmpica Poliana Okimoto e a humorista e influenciadora Lara Santana.<\/p>","protected":false},"excerpt":{"rendered":"

Etapa paulistana patrocinada pelo Nubank Ultravioleta acontece em 20 de setembro e re\u00fane competidores de 19 pa\u00edses em um dos principais polos do triathlon brasileiro Treinar para um triathlon de 113 quil\u00f4metros n\u00e3o \u00e9 apenas uma quest\u00e3o de condicionamento f\u00edsico. Para quem encara uma prova como o Nubank Ultravioleta IRONMAN 70.3, o desafio envolve tamb\u00e9m<\/p>","protected":false},"author":2,"featured_media":36712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[168,154,315],"tags":[6339],"class_list":["post-36710","post","type-post","status-publish","format-standard","has-post-thumbnail","category-eai-bora-nessa","category-esportes","category-noticias-corporativas-dino","tag-ironman-70-3"],"yoast_head":"\nIRONMAN 70.3 S\u00e3o Paulo 2026 re\u00fane 1,8 mil atletas e movimenta R$ 54 mi<\/title>\n<meta name=\"description\" content=\"O Nubank Ultravioleta IRONMAN 70.3 S\u00e3o Paulo re\u00fane 1,8 mil atletas no pr\u00f3ximo domingo. 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