{"id":36545,"date":"2026-09-16T19:04:05","date_gmt":"2026-09-16T19:04:05","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=36545"},"modified":"2026-09-16T19:04:08","modified_gmt":"2026-09-16T19:04:08","slug":"pele-brand-soco-no-ar-uniforme-santos-fc-nr-sports","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/09\/16\/pele-brand-soco-no-ar-uniforme-santos-fc-nr-sports\/","title":{"rendered":"NR Sports aplica o ic\u00f4nico &#8220;soco no ar&#8221; da Pel\u00e9 Brand no uniforme do Santos Futebol Clube"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><br>A presen\u00e7a do s\u00edmbolo \u201csoco no ar\u201d no uniforme do Santos Futebol Clube marca uma nova etapa no processo de valoriza\u00e7\u00e3o e reposicionamento da Pel\u00e9 Brand no mercado esportivo e cultural<br>\u00a0<br>O \u201csoco no ar\u201d, logo da Pel\u00e9 Brand e um dos principais elementos de sua identidade visual, foi aplicado no \u201cescudeto\u201d do novo uniforme do Santos Futebol Clube. A a\u00e7\u00e3o \u00e9 resultado do investimento realizado pela NR Sports junto ao clube e apresenta, em um dos espa\u00e7os adquiridos pela empresa, a identidade visual da marca, recentemente renovada por meio de um processo de rebranding. Presente em um dos principais ativos de representa\u00e7\u00e3o da equipe, o s\u00edmbolo amplia o contato da Pel\u00e9 Brand com o p\u00fablico e fortalece sua atua\u00e7\u00e3o no mercado de marketing esportivo. Mais do que uma assinatura visual, o gesto atravessou gera\u00e7\u00f5es e re\u00fane valores associados a Pel\u00e9, como vit\u00f3ria, inspira\u00e7\u00e3o e supera\u00e7\u00e3o, projetando seu legado em uma linguagem contempor\u00e2nea.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NaoX4w6wCd5-ZMORi3wbEO-zHLRamh3oPPSo8VfBKmQw16j7qcW4GQ6fi6bMgqj61vLSvu6S03HAW7IgoO-ZAFdUESEbNOAbjFoxYzOxYt2FQFA7Y0zh80TAlJiULp7p7wbGOQsAu1xVgayG38bwFkx1qRh4W0uvcEp3XzHyj9_fcGt6GC8U5akKmod3l1UFXDVl1URfMtLBhP16dTnynuR265F0ypNem4CHQuZIa4=s0-d-e1-ft#https:\/\/s3.us-east-1.wasabisys.com\/wasabi.cse360.com.br\/email-editor-files\/e80961e5-1aff-43f5-81df-08d98f0ff8e9\/13950e69-a2b8-4c0f-bf2b-529de9d53ec4.png\" alt=\"Pel\u00e9 Brand soco no ar\" style=\"width:584px;height:auto\" title=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Ao ocupar esse espa\u00e7o de destaque, a marca fortalece seus pontos de contato com torcedores, parceiros, consumidores e diferentes p\u00fablicos, consolidando-se como um ativo estrat\u00e9gico de alto valor simb\u00f3lico, comercial e institucional. O movimento tamb\u00e9m refor\u00e7a que a Pel\u00e9 Brand n\u00e3o se limita a um artigo esportivo. A marca passou por um processo de rebranding justamente para preservar e enaltecer a hist\u00f3ria de Pel\u00e9, ao mesmo tempo em que atualiza sua linguagem, sua presen\u00e7a e suas possibilidades de atua\u00e7\u00e3o no mercado contempor\u00e2neo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A proposta \u00e9 levar o legado do Rei do Futebol para al\u00e9m das quatro linhas, aproximando a marca dos universos do entretenimento, do lifestyle, da cultura, do conte\u00fado, da moda, do consumo e das novas formas de conex\u00e3o com diferentes gera\u00e7\u00f5es. Com essa estrat\u00e9gia, a Pel\u00e9 Brand amplia seu potencial de relacionamento com o p\u00fablico e abre novas frentes de expans\u00e3o, licenciamento, collabs, experi\u00eancias, ativa\u00e7\u00f5es e parcerias comerciais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A iniciativa reafirma a relev\u00e2ncia de Pel\u00e9 como \u00edcone global e apresenta a marca em uma nova perspectiva: conectada \u00e0 sua origem, mas preparada para dialogar com a atualidade, com o comportamento do consumidor e com as oportunidades do mercado.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"800\" src=\"https:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/09\/image-22.png\" alt=\"image\" class=\"wp-image-36549\" srcset=\"http:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/09\/image-22.png 640w, http:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/09\/image-22-240x300.png 240w, http:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/09\/image-22-10x12.png 10w, http:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/09\/image-22-117x146.png 117w, http:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/09\/image-22-450x562.png 450w, http:\/\/angelboss.com.br\/wp-content\/uploads\/2026\/09\/image-22-150x187.png 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">Imagem\/Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A presen\u00e7a do s\u00edmbolo \u201csoco no ar\u201d no uniforme do Santos Futebol Clube marca uma nova etapa no processo de valoriza\u00e7\u00e3o e reposicionamento da Pel\u00e9 Brand no mercado esportivo e cultural\u00a0O \u201csoco no ar\u201d, logo da Pel\u00e9 Brand e um dos principais elementos de sua identidade visual, foi aplicado no \u201cescudeto\u201d do novo uniforme do<\/p>","protected":false},"author":2,"featured_media":36550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[162,3050,154,164,315],"tags":[5862,7491,7490],"class_list":["post-36545","post","type-post","status-publish","format-standard","has-post-thumbnail","category-beleza-e-bem-estar","category-branding","category-esportes","category-na-tela","category-noticias-corporativas-dino","tag-nr-sports","tag-rebranding-da-marca","tag-simbolo-soco-no-ar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pel\u00e9 Brand estampar\u00e1 o s\u00edmbolo &quot;soco no ar&quot; no uniforme do Santos<\/title>\n<meta name=\"description\" content=\"A NR Sports inseriu o logo do &quot;soco no ar&quot; da Pel\u00e9 Brand no escudeto do Santos FC. 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