{"id":35864,"date":"2026-09-11T00:00:00","date_gmt":"2026-09-11T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/09\/11\/337004-peter-rauch-nomeado-presidente-da-mountain-hardwear\/"},"modified":"2026-09-11T00:00:00","modified_gmt":"2026-09-11T00:00:00","slug":"337004-peter-rauch-nomeado-presidente-da-mountain-hardwear","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/09\/11\/337004-peter-rauch-nomeado-presidente-da-mountain-hardwear\/","title":{"rendered":"Peter Rauch nomeado presidente da Mountain Hardwear"},"content":{"rendered":"<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nA Columbia Sportswear Company (Nasdaq: COLM), l\u00edder em inova\u00e7\u00e3o de vestu\u00e1rio, cal\u00e7ados, acess\u00f3rios e equipamentos para atividades ao ar livre, anunciou hoje que Peter Rauch ser\u00e1 o novo presidente da marca Mountain Hardwear. A miss\u00e3o da Mountain Hardwear \u00e9 incentivar e equipar as pessoas para buscarem caminhos mais selvagens e desafiadores na natureza. Com mais de 30 anos de experi\u00eancia nesse universo, a Mountain Hardwear continua oferecendo produtos premium \u2014 incluindo vestu\u00e1rio t\u00e9cnico, acess\u00f3rios e equipamentos \u2014 para escaladores, montanhistas, esquiadores, praticantes de snowboard e atletas de trilha. Troy Sicotte assumir\u00e1 uma nova fun\u00e7\u00e3o como vice-presidente global de Vendas da Mountain Hardwear.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nSr. Rauch deixa o cargo atual de gerente-geral da marca Columbia na Am\u00e9rica do Norte, trazendo consigo quase 20 anos de experi\u00eancia de lideran\u00e7a no grupo de marcas da Columbia, profundo conhecimento do setor e uma paix\u00e3o genu\u00edna por atividades ao ar livre.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\n&#8220;Ao longo de sua carreira, Peter construiu parcerias interfuncionais s\u00f3lidas, desenvolveu equipes de alto desempenho e entregou resultados de neg\u00f3cios expressivos&#8221;, afirmou Peter Bragdon, presidente da Columbia Sportswear Company. &#8220;Sua profunda compreens\u00e3o do nosso neg\u00f3cio, aliada ao seu compromisso com o setor de atividades ao ar livre e com os consumidores que atendemos, o coloca em uma posi\u00e7\u00e3o ideal para liderar a Mountain Hardwear em seu pr\u00f3ximo cap\u00edtulo.&#8221;<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nDesde que ingressou na Mountain Hardwear, h\u00e1 quase oito anos, e atuou como presidente por cerca de cinco anos, Sicotte desempenhou um papel fundamental no fortalecimento da marca e na constru\u00e7\u00e3o de uma base s\u00f3lida para o sucesso futuro. Em sua nova fun\u00e7\u00e3o, ele focar\u00e1 no fortalecimento das rela\u00e7\u00f5es com o mercado.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\n&#8220;Somos gratos pelas contribui\u00e7\u00f5es de Troy e estamos entusiasmados com a lideran\u00e7a que ele continuar\u00e1 trazendo para a marca&#8221;, disse Craig Zanon, vice-presidente executivo (EVP) de Opera\u00e7\u00f5es Diretas na Europa e \u00c1sia e de Marcas Emergentes. &#8220;Sua vasta experi\u00eancia no setor, suas fortes parcerias com varejistas e sua perspectiva global o posicionam bem para ajudar a impulsionar a pr\u00f3xima fase de crescimento e sucesso da marca Mountain Hardwear.&#8221;<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\n&#8220;Ao assumir esta nova fun\u00e7\u00e3o, estou entusiasmado com o futuro da Mountain Hardwear e com as oportunidades que temos pela frente. Espero fortalecer os relacionamentos com nossos parceiros de mercado e ajudar a impulsionar o crescimento cont\u00ednuo da marca&#8221;, disse Troy Sicotte.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nO Sr. Rauch e o Sr. Sicotte assumir\u00e3o seus novos cargos em 28 de setembro.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><b><span class=\"bwuline\">Declara\u00e7\u00f5es Prospectivas<\/span><\/b><\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nEste documento cont\u00e9m declara\u00e7\u00f5es prospectivas nos termos das leis federais de valores mobili\u00e1rios, incluindo declara\u00e7\u00f5es sobre as expectativas, previs\u00f5es ou convic\u00e7\u00f5es da Empresa em rela\u00e7\u00e3o ao seu crescimento. Declara\u00e7\u00f5es prospectivas frequentemente utilizam termos como &#8220;ir\u00e1&#8221;, &#8220;antecipar&#8221;, &#8220;estimar&#8221;, &#8220;esperar&#8221;, &#8220;deveria&#8221;, &#8220;poderia&#8221; e outras palavras ou express\u00f5es de significado semelhante, ou fazem refer\u00eancia a datas futuras. As expectativas, convic\u00e7\u00f5es e proje\u00e7\u00f5es da Empresa s\u00e3o expressas de boa-f\u00e9 e acredita-se que tenham uma base razo\u00e1vel; no entanto, cada declara\u00e7\u00e3o prospectiva envolve diversos riscos e incertezas, incluindo aqueles apresentados neste documento, aqueles descritos no Relat\u00f3rio Anual (Formul\u00e1rio 10-K) e nos Relat\u00f3rios Trimestrais (Formul\u00e1rio 10-Q) da Empresa sob o t\u00edtulo &#8220;Fatores de Risco&#8221;, e aqueles que foram ou possam vir a ser descritos em outros relat\u00f3rios arquivados pela Empresa, incluindo relat\u00f3rios no Formul\u00e1rio 8-K. A Empresa n\u00e3o assume qualquer obriga\u00e7\u00e3o de atualizar quaisquer declara\u00e7\u00f5es prospectivas ap\u00f3s a data deste documento para adequ\u00e1-las aos resultados reais ou para refletir altera\u00e7\u00f5es em eventos, circunst\u00e2ncias ou em suas expectativas. Novos fatores surgem periodicamente, e n\u00e3o \u00e9 poss\u00edvel para a Empresa prever ou avaliar os efeitos de todos esses fatores ou a extens\u00e3o em que qualquer fator, ou combina\u00e7\u00e3o de fatores, possa fazer com que os resultados difiram materialmente daqueles contidos em qualquer declara\u00e7\u00e3o prospectiva.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><b><span class=\"bwuline\">Sobre a Columbia Sportswear Company<\/span><\/b><\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nColumbia Sportswear Company conecta pessoas ativas \u00e0s suas paix\u00f5es e \u00e9 uma inovadora global l\u00edder em m\u00faltiplas marcas nos segmentos de produtos para atividades ao ar livre (*outdoor*), atividades f\u00edsicas e estilo de vida, incluindo vestu\u00e1rio, cal\u00e7ados, acess\u00f3rios e equipamentos. Fundada em 1938 em Portland, Oregon, as marcas da Empresa s\u00e3o comercializadas em 122 pa\u00edses. Al\u00e9m da marca Columbia\u00ae, a Columbia Sportswear Company tamb\u00e9m \u00e9 propriet\u00e1ria das marcas Mountain Hardwear\u00ae, SOREL\u00ae e prAna\u00ae. Para saber mais, visite os sites da Empresa em <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.columbia.com&amp;esheet=54602055&amp;newsitemid=20260910333075&amp;lan=pt-BR&amp;anchor=www.columbia.com&amp;index=1&amp;md5=d0c150b164a890f4d296ce98c6504edd\" rel=\"follow\" shape=\"rect\" target=\"_blank\">www.columbia.com<\/a>, <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.mountainhardwear.com&amp;esheet=54602055&amp;newsitemid=20260910333075&amp;lan=pt-BR&amp;anchor=www.mountainhardwear.com&amp;index=2&amp;md5=61e9f23b65a55991f7b43b67a31935ee\" rel=\"follow\" shape=\"rect\" target=\"_blank\">www.mountainhardwear.com<\/a>, <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sorel.com&amp;esheet=54602055&amp;newsitemid=20260910333075&amp;lan=pt-BR&amp;anchor=www.sorel.com&amp;index=3&amp;md5=f2da46340533ad2ce6a1734b0afb91f2\" rel=\"follow\" shape=\"rect\" target=\"_blank\">www.sorel.com<\/a> e <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.prana.com&amp;esheet=54602055&amp;newsitemid=20260910333075&amp;lan=pt-BR&amp;anchor=www.prana.com&amp;index=4&amp;md5=7c2518c25247dcb26dd5e840e5e16217\" rel=\"follow\" shape=\"rect\" target=\"_blank\">www.prana.com<\/a>.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nO texto no idioma original deste an\u00fancio \u00e9 a vers\u00e3o oficial autorizada. As tradu\u00e7\u00f5es s\u00e3o fornecidas apenas como uma facilidade e devem se referir ao texto no idioma original, que \u00e9 a \u00fanica vers\u00e3o do texto que tem efeito legal.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260910333075r1&amp;sid=brdno&amp;distro=ftp\"><span class=\"bwct31415\"><\/span><\/p>\n<p id=\"mmgallerylink\" xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><span id=\"mmgallerylink-phrase\">Ver a vers\u00e3o original em businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260910333075\/pt\/\" rel=\"follow\" target=\"_blank\">https:\/\/www.businesswire.com\/news\/home\/20260910333075\/pt\/<\/a><\/span><\/p>\n<p><b>Contato:<\/b><\/p>\n<p>\nMary Ellen Glynn\n<\/p>\n<p>Diretora S\u00eanior de Comunica\u00e7\u00e3o Corporativa\n<\/p>\n<p>Columbia Sportswear Company\n<\/p>\n<p><a href=\"mailto:mglynn@columbia.com\" rel=\"follow\" shape=\"rect\">mglynn@columbia.com<\/a><\/p>\n<p><strong>Fonte: <\/strong><a href='http:\/\/www.businesswire.com\/portal\/site\/home\/' target='_blank'>BUSINESS WIRE<\/a><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/337004?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>A Columbia Sportswear Company (Nasdaq: COLM), l\u00edder em inova\u00e7\u00e3o de vestu\u00e1rio, cal\u00e7ados, acess\u00f3rios e equipamentos para atividades ao ar livre, anunciou hoje que Peter Rauch ser\u00e1 o novo presidente da marca Mountain Hardwear. A miss\u00e3o da Mountain Hardwear \u00e9 incentivar e equipar as pessoas para buscarem caminhos mais selvagens e desafiadores na natureza. Com mais<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[315],"tags":[336,245,351],"class_list":["post-35864","post","type-post","status-publish","format-standard","category-noticias-corporativas-dino","tag-atacado-e-varejo","tag-moda","tag-sociedade"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Peter Rauch nomeado presidente da Mountain Hardwear - Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/angelboss.com.br\/en\/2026\/09\/11\/337004-peter-rauch-nomeado-presidente-da-mountain-hardwear\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peter Rauch nomeado presidente da Mountain Hardwear - Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss\" \/>\n<meta property=\"og:description\" content=\"A Columbia Sportswear Company (Nasdaq: COLM), l\u00edder em inova\u00e7\u00e3o de vestu\u00e1rio, cal\u00e7ados, acess\u00f3rios e equipamentos para atividades ao ar livre, anunciou hoje que Peter Rauch ser\u00e1 o novo presidente da marca Mountain Hardwear. 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A miss\u00e3o da Mountain Hardwear \u00e9 incentivar e equipar as pessoas para buscarem caminhos mais selvagens e desafiadores na natureza. 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