{"id":35051,"date":"2026-09-03T00:00:00","date_gmt":"2026-09-03T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/09\/03\/334161-inscricoes-abertas-para-o-soft-landing-global-estados-unidos\/"},"modified":"2026-09-03T00:00:00","modified_gmt":"2026-09-03T00:00:00","slug":"334161-inscricoes-abertas-para-o-soft-landing-global-estados-unidos","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/09\/03\/334161-inscricoes-abertas-para-o-soft-landing-global-estados-unidos\/","title":{"rendered":"Inscri\u00e7\u00f5es abertas para o Soft Landing Global Estados Unidos"},"content":{"rendered":"<p>A Softex, em parceria com o Minist\u00e9rio da Ci\u00eancia, Tecnologia e Inova\u00e7\u00e3o (MCTI), abriu inscri\u00e7\u00f5es para o Soft Landing Global Estados Unidos 2026, programa que selecionar\u00e1 at\u00e9 20 empresas brasileiras de software e servi\u00e7os de tecnologia. O objetivo \u00e9 oferecer uma jornada de prepara\u00e7\u00e3o online seguida de uma imers\u00e3o presencial em Miami, focada em valida\u00e7\u00e3o de mercado, posicionamento e estrat\u00e9gia comercial.<\/p>\n<p>O processo seletivo est\u00e1 aberto at\u00e9 25 de setembro. A fase online ser\u00e1 realizada entre 5 e 30 de outubro, enquanto a etapa presencial ocorrer\u00e1 de 2 a 6 de novembro. As cinco primeiras empresas classificadas ter\u00e3o a hospedagem custeada durante a semana em Miami.<\/p>\n<p>Os Estados Unidos absorvem cerca de 70% das exporta\u00e7\u00f5es brasileiras de software e servi\u00e7os de tecnologia, segundo dados do Minist\u00e9rio da Economia, o que refor\u00e7a a relev\u00e2ncia do mercado para a internacionaliza\u00e7\u00e3o de empresas do setor. O programa pretende reduzir riscos financeiros e reputacionais ao permitir que as participantes testem hip\u00f3teses de mercado antes de investimentos maiores.<\/p>\n<p>Durante a fase online, as empresas trabalhar\u00e3o a defini\u00e7\u00e3o do Perfil de Cliente Ideal (ICP), a proposta de valor, o posicionamento e a estrat\u00e9gia de entrada (go\u2011to\u2011market). Ser\u00e3o oferecidas mentorias individuais, capacita\u00e7\u00e3o sobre o ambiente regulat\u00f3rio e competitivo dos EUA, sess\u00f5es de pitch e feedback, al\u00e9m de networking com especialistas locais.<\/p>\n<p>&quot;Entrar em um mercado competitivo como o norte\u2011americano exige muito mais do que uma boa solu\u00e7\u00e3o. \u00c9 preciso entender para quem estamos vendendo, qual problema estamos resolvendo, como nos posicionamos e se nossa proposta de valor \u00e9 percebida como relevante. Validar essas premissas antes da expans\u00e3o pode evitar decis\u00f5es que impliquem riscos financeiros e reputacionais para a empresa&quot;, explica Gabriela Silva, l\u00edder da c\u00e9lula de Internacionaliza\u00e7\u00e3o da Softex.<\/p>\n<p>A imers\u00e3o presencial incluir\u00e1 encontros com stakeholders, apresenta\u00e7\u00f5es de pitch para uma banca avaliadora e atividades de networking. O programa culminar\u00e1 em um Demoday, no qual as participantes demonstrar\u00e3o o posicionamento, a proposta de valor e a ader\u00eancia da estrat\u00e9gia ao mercado norte\u2011americano.<\/p>\n<p>Podem se inscrever empresas e startups brasileiras de software e servi\u00e7os de tecnologia que j\u00e1 atuem no exterior ou que demonstrem potencial de internacionaliza\u00e7\u00e3o. Mais informa\u00e7\u00f5es e o formul\u00e1rio de inscri\u00e7\u00e3o est\u00e3o dispon\u00edveis em <a href=\"https:\/\/global.softex.br\/softlandingeua\/\" rel=\"follow\">https:\/\/global.softex.br\/softlandingeua<\/a>.<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/334161?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Iniciativa selecionar\u00e1 at\u00e9 20 empresas e startups de tecnologia para capacita\u00e7\u00e3o e imers\u00e3o no mercado norte-americano<\/p>","protected":false},"author":3,"featured_media":35052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","page_builder":"","footnotes":""},"categories":[315],"tags":[342,324,340,323],"class_list":["post-35051","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-empreendedorismo","tag-negocios","tag-startups","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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